Paid Social Sr. Specialist

📌 Core Information

🔹 Job Title: Paid Social Sr. Specialist

🔹 Company: Tinuiti

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Mexico City)

🚀 Job Overview

Key aspects of this role include:

• Owning client communication and account management for multiple paid social clients
• Developing and executing full-funnel media strategies across various platforms
• Tracking campaign performance and deriving actionable insights
• Mentoring junior team members and staying updated on industry trends

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong client management skills. Candidates should be comfortable working independently and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Client Communication: Serve as the primary point of contact for clients, cultivating strong working relationships through regular communication and minimal oversight.

✅ Account Ownership: Accountable for end-to-end program strategy, execution, and reporting for multiple paid social client relationships with limited supervision.

✅ Media Strategy: Own paid social strategy (full-funnel, which platforms to use when, attribution, measurement, creative, etc) in collaboration with the rest of the team.

✅ Task Prioritization and Performance Tracking: Effectively prioritize efforts to focus on delivering the most important things. Track and report on campaign results, and participate in or lead weekly client calls.

✅ Industry Expertise: Proactively educate oneself on industry findings and effectively mentor junior team members via training and delegation.

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and client management. Strong organizational skills and the ability to multitask are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.

Experience: 3.5+ years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta and TikTok.

Required Skills:

• Confidence in media planning across Meta, TikTok, Reddit, Snapchat, and Pinterest
• Strong analytical skills, capable of interpreting campaign data and deriving actionable insights
• Excellent communication skills to effectively collaborate with cross-functional teams and present campaign performance reports to stakeholders
• Ability to multitask, prioritize workload effectively, and meet deadlines in a dynamic environment
• Demonstrated ability to adapt to changes in social media platforms and algorithms
• Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets
• Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software

Preferred Skills:

• Familiarity with LinkedIn and X

ASSUMPTION: Candidates should have a solid foundation in paid social advertising, with a proven track record of driving results for clients. Strong analytical and communication skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided. Based on industry standards for a Senior Specialist role in Mexico City, the estimated salary range is MXN 120,000 - 180,000 per year.

Benefits:

• Unlimited PTO
• Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
• Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
• Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
• Learning and Development (Mentor program and more)

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility for occasional remote work.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills. Benefits are comprehensive and designed to support employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees.

Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the performance marketing industry.

Company Description:

• Tinuiti is committed to growing happiness for its clients, employees, and partners by providing industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more.
• The company values Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change, fostering a culture where employees take pride in their work and have fun doing it.
• Tinuiti is an equal opportunity employer and values diversity, offering a range of benefits to support employee well-being and growth.

Company Specialties:

• Facebook
• Amazon
• Google
• Instagram
• Streaming
• Analytics
• Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti's size and industry position provide opportunities for career growth and exposure to a wide range of clients and projects. The company's commitment to diversity and employee well-being is evident in its benefits package and company culture.

📊 Role Analysis

Career Level: This role is at the senior specialist level, requiring a balance of strategic thinking, tactical execution, and client management skills.

Reporting Structure: The Paid Social Sr. Specialist reports directly to the Paid Social Manager and works closely with cross-functional teams, including media strategists, analysts, and account managers.

Work Arrangement: This role is primarily on-site in Mexico City, with some flexibility for occasional remote work.

Growth Opportunities:

• As Tinuiti continues to grow, there may be opportunities for career progression into management or specialist roles within the paid social team or other departments.
• The company's focus on learning and development provides opportunities for employees to expand their skills and knowledge.
• Working with a diverse range of clients and projects offers the chance to gain experience in various industries and verticals.

ASSUMPTION: The Paid Social Sr. Specialist role offers a unique blend of strategic and tactical responsibilities, providing an opportunity for candidates to grow their skills and make a significant impact on client campaigns.

🌍 Location & Work Environment

Office Type: Tinuiti's Mexico City office is a collaborative and dynamic workspace, designed to foster creativity and productivity.

Office Location(s): 111 W 33rd St, Suite 1510, New York, NY 10001, US

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, diverse neighborhoods, and a rich history.
• The city is known for its bustling food scene, with a wide range of international and local cuisine available.
• Mexico City has a subtropical highland climate, with mild winters and warm summers.

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with some flexibility for occasional remote work.

ASSUMPTION: Tinuiti's Mexico City office provides a collaborative and engaging work environment, with opportunities for professional growth and development. The city offers a rich cultural experience and a diverse range of amenities for employees to enjoy.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• Interview with the Paid Social Manager
• Final interview with the Director of Paid Social

Key Assessment Areas:

• Paid social advertising expertise
• Client management skills
• Analytical and problem-solving abilities
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant paid social advertising experience and skills.
• Be prepared to discuss your approach to media planning, campaign optimization, and client communication.
• Demonstrate your understanding of the Tinuiti brand and company culture.

ATS Keywords: Paid Social, Media Planning, Campaign Optimization, Client Management, Social Media Advertising, Performance Marketing

ASSUMPTION: The application process for this role is designed to assess candidates' technical skills, client management abilities, and cultural fit with Tinuiti. Successful candidates will have a strong background in paid social advertising and a passion for driving results for clients.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Microsoft Excel, PowerPoint, and Google Slides
• Google Sheets

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in paid social advertising. Candidates should have a strong working knowledge of these platforms and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Unleash Greatness
• Never Stop Learning
• Ignite Your Passion
• Thankful Living
• Inspire Innovation & Change

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you align with Tinuiti's core values, and how have you demonstrated these values in your previous roles?
• How do you approach learning and staying up-to-date with the latest trends and best practices in paid social advertising?
• Describe your preferred work style and how it aligns with Tinuiti's company culture.

ASSUMPTION: Tinuiti's company culture is built on a foundation of strong values, fostering a collaborative and engaging work environment. Candidates should be able to demonstrate a strong fit with these values and be prepared to discuss their preferred work style and approach to learning and development.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple client relationships simultaneously.
• Candidates may need to adapt to changes in social media platforms and algorithms, requiring continuous learning and flexibility.
• The role may involve occasional remote work, which requires strong self-motivation and time management skills.
• Mexico City's traffic and cost of living may present challenges for some candidates, depending on their personal circumstances.

ASSUMPTION: The Paid Social Sr. Specialist role presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage multiple priorities, adapt to change, and demonstrate strong self-motivation and time management skills.

📈 Similar Roles Comparison

• Compared to other paid social specialist roles, this position offers a unique blend of strategic and tactical responsibilities, providing an opportunity for candidates to grow their skills and make a significant impact on client campaigns.
• Tinuiti's focus on performance marketing and data-driven decision-making sets it apart from other agencies, offering candidates the chance to work with cutting-edge tools and technologies.
• Career progression opportunities may vary depending on the candidate's skills, experience, and the company's growth trajectory.

ASSUMPTION: The Paid Social Sr. Specialist role at Tinuiti offers a unique blend of strategic and tactical responsibilities, providing an opportunity for candidates to grow their skills and make a significant impact on client campaigns. The company's focus on performance marketing and data-driven decision-making sets it apart from other agencies, offering candidates the chance to work with cutting-edge tools and technologies.

📝 Sample Projects

• Developing and executing a full-funnel media strategy for a retail client, driving both online and in-store sales
• Optimizing a B2B lead generation campaign on LinkedIn and other relevant platforms, achieving a 30% increase in qualified leads
• Managing a cross-channel campaign for a streaming TV client, coordinating with media strategists, analysts, and account managers to deliver exceptional results

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of responsibilities and challenges that candidates may face in this role. Successful candidates will be able to demonstrate their ability to manage multiple priorities, adapt to change, and drive results for clients.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the paid social team?
• How does Tinuiti support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tinuiti approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most challenging aspects of working in a mid-sized agency like Tinuiti?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company culture. Successful candidates will be able to demonstrate their fit with Tinuiti's values and culture, as well as their ability to manage multiple priorities and adapt to change.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant paid social advertising experience and skills
• Prepare for your interviews by researching Tinuiti's brand, company culture, and the specific challenges and opportunities presented by the role
• Follow up with the hiring manager within one week of your final interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.