📌 Core Information
🔹 Job Title: Paid Social Strategist
🔹 Company: Code3
🔹 Location: New City, New York, United States
🔹 Job Type: Full-time, On-site (Hybrid)
🔹 Category: Advertising Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (New York City metropolitan area only)
🚀 Job Overview
Key aspects of this role include:
- Developing full-funnel paid social strategies for clients
- Analyzing multi-platform campaign performance and providing insights
- Collaborating with internal teams and clients to present strategic plans
- Managing client and partner communications
- Attending in-person client and partner presentations and events
ASSUMPTION: This role requires a strong understanding of paid social media buying and planning, as well as excellent communication skills. Candidates should be comfortable working in a fast-paced, high-performance environment and have a passion for social media.
📋 Key Responsibilities
✅ Developing full-funnel paid social strategies that align with client objectives, marketplace trends, and best practices
✅ Building out tactical strategy, platform selection, audience building, and flight recommendations
✅ Sourcing and compiling competitive, marketplace, platform, audience, and campaign performance research to guide media plan strategy
✅ Establishing and evolving clients’ paid social strategy, including learning agendas, A/B testing, pixel tagging, and event management, client KPI and goal setting, campaign and audience optimizations
✅ Analyzing multi-platform campaign performance to provide detailed insights, key learnings, and recommendations
✅ Supporting activation with campaign builds and/or ad previews when additional support is needed
✅ Preparing and presenting strategic and tactical plans and recommendations to clients and internal team members
✅ Maintaining open and productive communications with platform partners to ensure campaigns are of the highest standard
✅ Attending in-person client and partner presentations and events (approximately once a week)
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and client communication. Successful candidates will be comfortable working independently and managing multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3+ years of experience in paid social media buying and planning across a minimum of 4 social platforms
Required Skills:
- Excellent communication skills, both written and verbal
- Proficient in Excel, with comfort using pivot tables and large datasets
- Proven ability to navigate client and external communication
- Ability to take initial direction, then transition to a more independent work style
- Demonstrated critical thinking ability and appetite to learn additional social platforms and other media channels
Preferred Skills:
- Certifications in digital marketing and/or social media strategy (e.g., Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification)
- Experience in the fashion, beauty, or luxury industry
ASSUMPTION: While certifications are preferred, they are not required. Successful candidates will have a strong foundation in paid social media buying and planning, as well as excellent communication skills.
💰 Compensation & Benefits
Salary Range: $77,000 - $87,000 (commensurate with candidate experience and location)
Benefits:
- Full medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
Working Hours: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Code3 operates in the advertising services industry, focusing on integrated marketing for digital disruptors and Fortune 500 leaders. They work at the intersection of media, creative, and commerce to help brands succeed faster.
Company Size: Code3 has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Code3 was founded in 2010 and has since grown to become a leading performance marketing partner, working with major brands across various industries.
Company Description:
- Code3 is an integrated marketing agency that powers business growth for digital disruptors and Fortune 500 leaders
- Their power lies in the intersection of connections, creative, and commerce, utilizing audience data to develop scroll-stopping content and creative that performs
- Code3 works with clients to develop and execute complex ad campaigns, focusing on branding and performance media across all digital media platforms
Company Specialties:
- Paid Social Media Buying and Planning
- Performance Marketing
- Branding and Creative Development
- Data-Driven Decision Making
- Client Communication and Management
Company Website: http://www.code3.com
ASSUMPTION: Code3's focus on integrated marketing and data-driven decision-making provides a unique environment for candidates interested in growing their careers in the advertising industry.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in paid social media buying and planning, looking to grow their careers in the advertising industry.
Reporting Structure: The Paid Social Strategist will report directly to the Paid Social Team Lead and work closely with internal teams and clients to develop and execute paid social strategies.
Work Arrangement: This role is hybrid, requiring candidates to be based in the New York City metropolitan area and attend in-person client and partner presentations and events approximately once a week.
Growth Opportunities:
- Expanding skills and knowledge in paid social media buying and planning
- Developing strategic planning and data analysis skills
- Gaining experience working with major brands and clients
- Potential career progression to senior roles within the Paid Social team or other departments
ASSUMPTION: Successful candidates in this role will have the opportunity to grow their careers within Code3, developing their skills and gaining experience working with major brands and clients.
🌍 Location & Work Environment
Office Type: Code3's headquarters is located in New York City, with a hybrid work arrangement requiring on-site presence approximately once a week.
Office Location(s): 151 W 26th Street, Floor 9, New York, NY 10001, US
Geographic Context:
- New York City is a major hub for the advertising industry, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural, entertainment, and dining options
- Code3's office is located in the Chelsea neighborhood, close to public transportation and various amenities
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for candidates with personal commitments or preferences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Interview with the Paid Social Team Lead or another member of the Paid Social team
- Final interview with the Head of Paid Social or another senior leader
Key Assessment Areas:
- Paid social media buying and planning skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with Code3's values
Application Tips:
- Highlight relevant experience and achievements in paid social media buying and planning
- Include specific examples of data-driven decision-making and campaign optimization
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare questions to ask during the interview, demonstrating your interest in the role and company
ATS Keywords: Paid Social Media Buying, Campaign Performance Analysis, Data-Driven Decision Making, Client Communication, Tactical Strategy Development, Audience Building, A/B Testing, Pixel Tagging, Event Management, Excel Proficiency, Social Media Trends, Creative Development, Critical Thinking, Multi-Platform Strategy, Research Skills, Presentation Skills
ASSUMPTION: Code3 uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- Social media platforms (e.g., Meta, TikTok, Snapchat, Pinterest, X, LinkedIn)
- Excel and other data analysis tools
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Successful candidates will be proficient in using social media platforms, Excel, and other relevant tools for data analysis and presentation. Familiarity with project management and collaboration tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Relentless: Code3's people are energized by challenges and sprint to find unorthodox solutions
- Gritty: They plan, activate, and measure as one team, pushing boundaries and testing their way to success
- Nimble: Code3 is not afraid to push boundaries and test new ideas to drive results for their clients
Work Style:
- Code3's people are collaborative and work closely together to achieve common goals
- They value open communication and active listening to ensure everyone's voices are heard
- Their work environment is fast-paced and dynamic, requiring adaptability and resilience
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-performance environment?
- Are you comfortable managing multiple priorities and working independently?
- Do you have a passion for social media and a strong desire to learn and grow?
- Are you able to work on-site in the New York City metropolitan area approximately once a week?
ASSUMPTION: Successful candidates will align with Code3's values and work style, demonstrating a strong cultural fit for the company.
⚠️ Potential Challenges
- The role requires a strong understanding of paid social media buying and planning, as well as excellent communication skills
- Candidates must be comfortable working in a fast-paced, high-performance environment and have a passion for social media
- The role is only available to candidates based in the New York City metropolitan area, requiring on-site presence approximately once a week
- The work arrangement may not be suitable for candidates who prefer fully remote or fully on-site work environments
ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in the role, demonstrating a strong fit for the required skills and work environment.
📈 Similar Roles Comparison
- Paid Social Media Specialist: Focuses on day-to-day campaign management and optimization, while the Paid Social Strategist role focuses on strategic planning and analysis
- Media Planner/Buyer: Responsible for planning and buying media across multiple channels, while the Paid Social Strategist role focuses specifically on paid social media strategies
- Account Executive/Manager: Oversees client relationships and ensures client satisfaction, while the Paid Social Strategist role focuses on developing and executing paid social strategies
ASSUMPTION: The Paid Social Strategist role is unique in its focus on strategic planning and analysis for paid social media campaigns, requiring a strong understanding of paid social media buying and planning, as well as excellent communication skills.
📝 Sample Projects
- Developing a full-funnel paid social strategy for a fashion brand, including audience research, platform selection, and campaign optimization
- Analyzing campaign performance data to identify trends and insights, and presenting recommendations to the client and internal team
- Collaborating with the creative team to develop ad creative that aligns with the brand's aesthetic and performs well across social media platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Paid Social Strategist role, from strategic planning and data analysis to client communication and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Paid Social Strategist at Code3?
- How does the Paid Social team collaborate with other departments, such as creative and account management?
- What opportunities are there for professional growth and development within the Paid Social team and Code3 as a whole?
- How does Code3 support work-life balance for its employees?
- What is the company culture like at Code3, and how does the Paid Social team contribute to that culture?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and company, and provides valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for the role and company, highlighting relevant experience and achievements in paid social media buying and planning
- Prepare for the interview by researching Code3 and the Paid Social Strategist role, and practicing your responses to common interview questions
- Follow up with the hiring team after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
