Paid Social Strategist

📌 Core Information

🔹 Job Title: Paid Social Strategist

🔹 Company: Power Digital

🔹 Location: Remote - Brazil

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: Entry to Mid-level (0-2 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid social strategies for direct response marketing efforts
• Leading and managing paid social accounts, with a focus on TikTok and Meta platforms
• Collaborating with cross-functional teams to optimize performance and creative assets
• Analyzing data and presenting insights to clients and stakeholders
• Contributing to a positive and effective work environment

ASSUMPTION: This role requires a strong understanding of the marketing funnel, eCommerce model, and lead gen strategies. Proficiency in spoken and written English at an advanced level is also required.

📋 Key Responsibilities

✅ Full ownership and execution of performance marketing via paid social platforms, including TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn

✅ Lead execution of optimizations concerning performance improvements relative to goals

✅ Effectively own strategic communication internally and externally for clients and client teams

✅ Excellent marketing and business strategy acumen, with a complete understanding of the marketing funnel and how to execute via paid social

✅ Ownership of performance reporting and strategy communication, including presenting performance reports and facilitating strategic conversations with clients

✅ Operating as an effective member of the team for both department and account teams

ASSUMPTION: This role involves a high level of autonomy and requires strong communication, analytical, and strategic planning skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years of digital marketing experience, with a focus on direct response marketing in E-Commerce

Required Skills:

• Proficient in Meta Ads and TikTok ads for direct response campaigns
• Excellent data analytics skills, with a clear understanding of advanced Excel features
• Strong communication skills, with experience handling client communications
• Ability to leverage data to tell a story and articulate results to clients and stakeholders
• Familiarity with Google Analytics and Shopify

Preferred Skills:

• Experience with additional paid social platforms (e.g., LinkedIn Ads, Pinterest Ads)
• Familiarity with AI technologies and Power Digital's Nova ecosystem

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a solid understanding of the eCommerce model and basic lead gen strategies.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Paid Social Strategist role in Brazil, the estimated salary range is R$5,000 - R$8,000 per month (gross).

Benefits:

• Health insurance and dental plans
• Retirement savings plan
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Power Digital is a tech-enabled growth firm specializing in marketing, consulting, and data intelligence services. They help leading and emerging companies ignite revenue and brand recognition worldwide.

Company Size: Power Digital has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Power Digital was founded in 2012 and has since grown into a leading, privately held growth marketing firm.

Company Description:

• Power Digital is a full-service growth marketing firm offering best-in-class services, including SEO, content marketing, paid media, social media marketing, programmatic + CTV, public relations, influencer marketing, email + SMS, conversion rate optimization, retail marketing, and creative services.
• The company manages billions in media and challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
• Power Digital's proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A, putting marketers in a strategic seat at the table.

Company Specialties:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Branding and Creative Services
• Social Media
• Web Design and Development
• Mobile Development and Mobile Marketing
• Display Advertising
• Content Marketing
• Conversion Rate Optimization (CRO)
• Public Relations
• Brand Strategy
• Partnerships
• Link Building
• Amazon Marketing
• B2B
• eCommerce
• Influencer
• PR
• Retail Marketing
• TikTok
• Integrated Marketing
• and Affiliate

Company Website: powerdigitalmarketing.com

ASSUMPTION: Power Digital's focus on data-driven marketing and proprietary technology sets it apart in the industry.

📊 Role Analysis

Career Level: This role is suitable for entry to mid-level marketing professionals looking to gain experience in paid social strategy and execution.

Reporting Structure: The Paid Social Strategist will report directly to the Paid Social Manager or similar role within the organization.

Work Arrangement: This role is remote-friendly, with flexible hours and a results-driven work environment.

Growth Opportunities:

• As Power Digital continues to grow, there may be opportunities for career advancement within the marketing department or the company as a whole.
• This role provides exposure to various aspects of paid social strategy, allowing for the development of a well-rounded skill set.
• Power Digital's focus on professional development and employee growth provides ample opportunities for learning and advancement.

ASSUMPTION: While not explicitly stated, it is assumed that there are opportunities for career growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Remote - Brazil

Office Location(s): Power Digital has offices in San Diego, CA; New York, NY; and Arlington, VA, but this role can be performed remotely from Brazil.

Geographic Context:

• Brazil is the largest country in South America, with a diverse economy and a growing eCommerce market.
• The remote work environment allows for flexibility and a better work-life balance.
• Power Digital's global presence provides opportunities to work with clients from various industries and backgrounds.

Work Schedule: Full-time, with flexible hours and a results-driven work environment

ASSUMPTION: While not explicitly stated, it is assumed that the work schedule is flexible and results-driven, with a focus on delivering high-quality work rather than strict hours.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical assessment or case study
• Final interview with the hiring manager or team

Key Assessment Areas:

• Understanding of paid social platforms and strategies
• Data analysis and presentation skills
• Communication and interpersonal skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on paid social strategy and execution
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and strategic thinking

ATS Keywords: Paid Social Strategy, Performance Marketing, TikTok Ads, Meta Ads, E-Commerce, Lead Generation, Data Analytics, Excel, Google Analytics, Shopify

ASSUMPTION: While not explicitly stated, it is assumed that the interview process will focus on assessing the candidate's technical skills, communication, and cultural fit.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Shopify
• Excel
• Power Digital's proprietary technology, nova

ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have experience with the relevant paid social platforms and tools, as well as a willingness to learn and adapt to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and transparency
• Results-driven and accountable

Work Style:

• Flexible and remote-friendly
• Results-driven and focused on delivering high-quality work
• Collaborative and team-oriented
• Fast-paced and dynamic

Self-Assessment Questions:

• Do you have a strong understanding of the marketing funnel and how to execute via paid social platforms?
• Are you comfortable working in a remote, flexible, and results-driven work environment?
• Do you have excellent communication and interpersonal skills, with the ability to build and maintain strong client relationships?

ASSUMPTION: Power Digital values a strong work ethic, collaboration, and a results-driven approach to marketing. Candidates should be comfortable working in a fast-paced, dynamic environment and have a strong understanding of paid social strategy and execution.

⚠️ Potential Challenges

• Managing multiple paid social accounts and campaigns simultaneously
• Keeping up with the latest trends and best practices in paid social advertising
• Dealing with client expectations and feedback
• Working remotely and maintaining a strong work-life balance

ASSUMPTION: While not explicitly stated, it is assumed that the role may present challenges related to time management, prioritization, and communication in a remote work environment.

📈 Similar Roles Comparison

• Compared to other paid social strategist roles, this position places a heavier emphasis on TikTok and Meta ads, with a focus on direct response marketing efforts
• Power Digital's proprietary technology, nova, sets this role apart from similar positions in the industry
• This role provides an opportunity to work with a diverse range of clients and industries, allowing for career growth and development

ASSUMPTION: While not explicitly stated, it is assumed that this role offers unique opportunities for growth and development within the paid social marketing industry.

📝 Sample Projects

• Developing and executing a paid social strategy for an eCommerce client looking to increase sales and market share
• Optimizing a lead generation campaign for a B2B client, focusing on improving cost per acquisition and conversion rates
• Managing a TikTok ad campaign for a brand looking to increase brand awareness and engagement

ASSUMPTION: While not explicitly stated, it is assumed that the role will involve a mix of strategic planning, campaign execution, and optimization, with a focus on delivering results for clients.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Power Digital support the professional development and growth of its employees?
• What are the biggest challenges facing the team or department, and how can this role help address them?
• How does Power Digital foster a culture of collaboration and teamwork in a remote work environment?

ASSUMPTION: While not explicitly stated, it is assumed that asking thoughtful questions during the interview process will demonstrate the candidate's interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Power Digital careers page
• Tailor your resume to highlight your relevant experience and skills, with a focus on paid social strategy and execution
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and strategic thinking
• Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.