📌 Core Information
🔹 Job Title: Paid Social Strategist
🔹 Company: Code3
🔹 Location: New City, New York, United States
🔹 Job Type: Full-time, On-site (Hybrid)
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (New York City metropolitan area only)
🚀 Job Overview
Key aspects of this role include:
- Developing full-funnel paid social strategies for clients
- Analyzing multi-platform campaign performance and providing insights
- Collaborating with internal teams and clients to present strategic plans
- Managing client relationships and maintaining communication with platform partners
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong communication skills. Candidates should be comfortable working in a fast-paced, high-performance environment and have a passion for social media and data-driven decision-making.
📋 Key Responsibilities
✅ Develop full-funnel paid social strategies that align with client objectives, marketplace trends, and best practices
✅ Build out tactical strategy, platform selection, audience building, and flight recommendations
✅ Source, pull, and compile competitive, marketplace, platform, audience, and campaign performance research to guide media plan strategy
✅ Establish and evolve clients’ paid social strategy, including learning agendas, A/B testing, pixel tagging & event management, client KPI and goal setting, campaign and audience optimizations
✅ Analyze multi-platform campaign performance to provide detailed insights, key learnings, and recommendations
✅ Support activation with campaign builds and/or ad previews when additional support is needed
✅ Prepare and present strategic/tactical plans and recommendations to clients and internal team members
✅ Maintain open and productive communications with platform partners to ensure campaigns are of the highest standard
✅ Attend in-person client and partner presentations and events once a week on average
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and client management. Successful candidates will be comfortable working independently and managing multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3+ years of experience in paid social media buying and planning across a minimum of 4 social platforms
Required Skills:
- Excellent communication skills, both written and verbal
- Proficient in Excel, with comfort using pivot tables and large datasets
- Ability to take initial direction and transition to a more independent work style
- Proven ability to navigate client and external communication
Preferred Skills:
- Certifications in digital marketing and/or social media strategy (e.g., Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification)
- Experience in the fashion, beauty, or luxury industry
ASSUMPTION: Candidates with relevant experience and a strong portfolio demonstrating their skills in paid social media buying and planning will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $77,000 - $87,000 (commensurate with candidate experience and location)
Benefits:
- Full medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
Working Hours: Full-time (40 hours per week), with occasional evening and weekend work for client events and presentations
ASSUMPTION: The salary range provided is based on market research for similar roles in the New York City metropolitan area. Benefits are subject to change and may vary based on employee eligibility and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Code3 is an integrated marketing agency operating at the intersection of media, creative, and commerce. They specialize in performance marketing for disruptor and global brands across various digital advertising platforms.
Company Size: Code3 has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Code3 was founded in 2010 and has since grown to become a leading performance marketing partner for brands worldwide.
Company Description:
- Code3 operates at the intersection of media, creative, and commerce to help brands succeed faster
- The company manages digital advertising for disruptor and global brands across various platforms, including Amazon, Facebook, Google, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, TikTok, YouTube, and emerging channels like Voice and OTT
- Code3 is committed to fostering an inclusive, equitable, and safe environment, empowering employees to achieve great work for clients and propel their own development forward
Company Specialties:
- Performance marketing
- Digital advertising
- Brand strategy
- Creative services
Company Website: http://www.code3.com
ASSUMPTION: Code3's focus on performance marketing and commitment to employee growth make it an attractive option for candidates seeking a dynamic and supportive work environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Paid Social Manager and works closely with the Activation and Insights teams
Work Arrangement: Hybrid (on-site in New York City metropolitan area, with occasional remote work)
Growth Opportunities:
- Advancement to Senior Paid Social Strategist or Manager roles
- Expansion into other media channels or specializations within the agency
- Professional development through training, workshops, and industry events
ASSUMPTION: This role offers opportunities for career growth and development within the agency, as well as exposure to a diverse range of clients and industries.
🌍 Location & Work Environment
Office Type: Code3's headquarters is located in New York City, with a hybrid work arrangement that requires on-site presence in the metropolitan area
Office Location(s): 151 W 26th Street, Floor 9, New York, NY 10001, US
Geographic Context:
- New York City is a major hub for advertising, marketing, and media industries
- The city offers a diverse range of cultural, entertainment, and dining options
- Code3's office is conveniently located in the Chelsea neighborhood, with easy access to public transportation
Work Schedule: Full-time (40 hours per week), with occasional evening and weekend work for client events and presentations
ASSUMPTION: The hybrid work arrangement and central office location provide a balance between collaboration and flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the Paid Social Manager
- Final interview with the Director of Paid Social
- Offer and onboarding
Key Assessment Areas:
- Strategic thinking and planning skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Client management and relationship-building skills
Application Tips:
- Highlight relevant experience and achievements in paid social media buying and planning
- Include specific examples of campaign strategies, optimizations, and results
- Demonstrate a strong understanding of the fashion, beauty, or luxury industry (if applicable)
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Paid Social, Media Planning, Media Buying, Campaign Strategy, Data Analysis, Client Management, Fashion, Beauty, Luxury, Excel, Pivot Tables
ASSUMPTION: Code3's interview process focuses on assessing candidates' strategic thinking, data analysis, and communication skills, as well as their cultural fit within the agency.
🛠️ Tools & Technologies
- Excel
- Google Analytics
- Social media advertising platforms (e.g., Meta, TikTok, Snapchat, Pinterest, X, LinkedIn)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Relentless: Code3 values employees who are driven, persistent, and committed to achieving results
- Gritty: The agency appreciates team members who are resilient, adaptable, and able to thrive in a fast-paced environment
- Nimble: Code3 fosters a culture of innovation, curiosity, and continuous learning
Work Style:
- Collaborative: Code3 encourages teamwork and cross-functional collaboration
- Data-driven: The agency values evidence-based decision-making and a strong focus on performance metrics
- Client-centric: Code3 prioritizes client success and is committed to delivering exceptional service
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-performance environment?
- Are you comfortable managing multiple priorities and tight deadlines?
- Do you have a strong passion for social media and data-driven decision-making?
- Are you an effective communicator, both written and verbal?
ASSUMPTION: Code3 values employees who are relentless, gritty, and nimble, with a strong commitment to client success and a data-driven approach to decision-making.
⚠️ Potential Challenges
- Managing multiple client priorities and deadlines
- Adapting to changes in client objectives and market trends
- Balancing strategic planning with day-to-day campaign management
- Occasional evening and weekend work for client events and presentations
ASSUMPTION: This role may present challenges in managing multiple priorities and balancing strategic planning with day-to-day campaign management. Successful candidates will be comfortable working in a fast-paced, high-performance environment.
📈 Similar Roles Comparison
- Compared to other paid social strategist roles, this position offers a unique focus on the fashion, beauty, or luxury industry
- Code3's mid-sized agency environment provides opportunities for growth and collaboration not typically found in larger, more hierarchical organizations
- This role offers a clear path for career advancement to senior strategist or manager positions within the agency
ASSUMPTION: This role offers a unique focus on the fashion, beauty, or luxury industry and a clear path for career advancement within the agency.
📝 Sample Projects
- Developing a full-funnel paid social strategy for a luxury fashion brand, including audience research, platform selection, and campaign optimization
- Analyzing campaign performance data to identify trends, insights, and opportunities for improvement for a beauty retailer
- Collaborating with the Activation team to build and launch a series of targeted ad campaigns for a fashion e-commerce platform
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from strategic planning and data analysis to campaign management and client communication.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Social department?
- How does Code3 support the professional development and growth of its employees?
- What is the typical career path for a Paid Social Strategist at Code3?
- How does Code3 approach work-life balance for its employees?
- Can you provide an example of a successful paid social campaign that Code3 has executed for a client in the fashion, beauty, or luxury industry?
ASSUMPTION: These interview questions are designed to help candidates better understand the team structure, company culture, and career growth opportunities at Code3.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social media buying and planning
- Prepare examples of campaign strategies, optimizations, and results to demonstrate your expertise in the role
- Follow up with the Code3 Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
