📌 Core Information
🔹 Job Title: Paid Social Strategy Manager
🔹 Company: General Motors
🔹 Location: Warren, Michigan, United States (Remote - United States)
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing paid social strategies aligned with business goals
- Overseeing a portion of the paid social team, providing guidance, mentorship, and performance feedback
- Managing key stakeholder relationships and ensuring paid social efforts align with overall business objectives
- Managing paid social budgets, forecasting performance, and ensuring efficient resource allocation
- Analyzing overall program performance, identifying trends, and providing strategic insights to stakeholders
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and management skills to drive success within the paid social team and support the Paid Social Strategy Manager and channel lead.
📋 Key Responsibilities
✅ Develop and implement paid social strategies aligned with business goals, oversee operational plans, analyze data, and resolve issues
✅ Lead and mentor a portion of the paid social team, providing guidance, coaching, and performance feedback
✅ Manage key stakeholder relationships, providing strategic recommendations and performance updates
✅ Develop and manage paid social budgets, forecasting performance and ensuring efficient resource allocation
✅ Analyze overall program performance, identify trends, and provide strategic insights to stakeholders
✅ Stay current with paid social trends and best practices, implementing new strategies and technologies
✅ Collaborate with other marketing teams for integrated efforts and drive cross-team solutions
✅ Address broad challenges by analyzing options, breaking them into actionable initiatives, and driving change through persuasion
✅ Provide technical expertise, support team interactions with other departments, and enhance relationships with senior partners
ASSUMPTION: This role requires strong analytical, problem-solving, and strategic thinking skills, as well as exceptional communication, presentation, and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 7+ years of experience in paid social marketing with a proven track record of success
Required Skills:
- Deep understanding of paid social principles, best practices, and emerging trends
- Strong leadership and management skills, with experience managing a team
- Excellent analytical, problem-solving, and strategic thinking skills
- Exceptional communication, presentation, and interpersonal skills
- Experience in client communication and management
- Proven ability to develop and execute successful paid social strategies
- Uses advanced analytical and problem-solving techniques to resolve a wide range of non-standard problems
Preferred Skills:
- Experience in a similar role within the automotive industry
- Fluency in additional languages
ASSUMPTION: Given the hybrid nature of this role, candidates should be comfortable working both independently and collaboratively in a remote setting.
💰 Compensation & Benefits
Salary Range: $117,800 - $184,300 per year (based on experience and performance)
Benefits:
- Medical, dental, and vision insurance
- Health Savings Account and Flexible Spending Accounts
- Retirement savings plan
- Sickness and accident benefits
- Life insurance
- Paid vacation and holidays
- Tuition assistance programs
- Employee assistance program
- GM vehicle discounts
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience within the automotive industry. Actual compensation may vary based on factors relevant to the position.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Global)
Founded: 1908 (as Buick Motor Company)
Company Description:
- General Motors (GM) is an American multinational corporation that designs, manufactures, markets, and distributes vehicles and vehicle parts
- GM's vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion
- GM is committed to being an inclusive workplace that fosters diversity, equity, and inclusion
Company Specialties:
- Automotive manufacturing
- Automotive engineering
- Information technology
- Electrification and software development
Company Website: http://www.gm.com
ASSUMPTION: As a large, multinational corporation, GM offers a wide range of career opportunities and benefits, with a strong focus on innovation, sustainability, and diversity, equity, and inclusion.
📊 Role Analysis
Career Level: Mid to Senior-level management role
Reporting Structure: Reports directly to the Paid Social Strategy Manager and channel lead
Work Arrangement: Hybrid (3 days on-site, with flexibility for remote work)
Growth Opportunities:
- Potential to advance to a senior management or leadership role within the paid social team or broader marketing organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site at GM Global Technical Center - Cadillac Tower, Warren, MI)
Office Location(s): Warren, MI (with the option to work remotely)
Geographic Context:
- Warren, MI is located in the Detroit metropolitan area, offering a mix of urban and suburban living options
- The area is home to a diverse range of industries, including automotive, technology, and healthcare
- Warren, MI offers a variety of cultural attractions, recreational activities, and educational opportunities
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds - the opportunity to work on-site with colleagues and the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-depth behavioral and technical interviews with hiring managers and team members
- Final interview with the Paid Social Strategy Manager and channel lead
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management skills, with a focus on team development and mentorship
- Communication and presentation skills, with a strong ability to influence and persuade stakeholders
- Technical expertise in paid social marketing, with a deep understanding of industry trends and best practices
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with paid social marketing, team leadership, and stakeholder management
- Demonstrate your ability to think strategically and solve complex problems
- Showcase your strong communication and presentation skills
- Research GM's mission, values, and culture to ensure a strong fit with the organization
ATS Keywords: Paid Social Marketing, Strategy Development, Team Leadership, Stakeholder Management, Budget Management, Performance Analysis, Innovation, Collaboration, Mentorship, Problem-Solving, Strategic Thinking, Communication, Presentation, Interpersonal Skills, Client Communication, Paid Social Trends, Best Practices
ASSUMPTION: As a large organization with a complex hiring process, GM uses Applicant Tracking Systems (ATS) to manage and streamline the application process. Including relevant keywords in your resume and cover letter can help ensure your application is successfully screened by the ATS.
🛠️ Tools & Technologies
- Paid social advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Project)
- Communication and productivity suites (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with industry-standard paid social advertising platforms, data analysis tools, and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: GM is committed to driving innovation in the automotive industry, with a focus on electrification, connected vehicles, and autonomous driving
- Inclusion: GM strives to create an inclusive workplace where everyone feels valued and respected, regardless of their background or identity
- Sustainability: GM is dedicated to reducing its environmental impact and promoting sustainable practices within its operations and supply chain
Work Style:
- Collaborative: GM encourages cross-functional collaboration and teamwork to drive success
- Agile: GM operates in a dynamic and fast-paced environment, requiring employees to be adaptable and responsive to change
- Data-driven: GM relies on data and analytics to inform decision-making and drive continuous improvement
Self-Assessment Questions:
- Do you align with GM's commitment to innovation, inclusion, and sustainability?
- Are you comfortable working in a collaborative, agile, and data-driven environment?
- Do you have strong leadership and management skills, with a proven ability to develop and mentor team members?
ASSUMPTION: GM's culture is characterized by a strong focus on innovation, inclusion, and sustainability, with a collaborative, agile, and data-driven work style. Candidates should assess their fit with these cultural aspects before applying.
⚠️ Potential Challenges
- Managing a team remotely, with a focus on maintaining productivity and engagement
- Balancing the demands of multiple stakeholders with competing priorities and expectations
- Keeping up with the fast-paced and ever-evolving paid social landscape
- Navigating a large, complex organization with a decentralized decision-making structure
ASSUMPTION: These challenges are inherent to a role of this nature within a large, global organization. Successful candidates will possess strong problem-solving, communication, and leadership skills to overcome these obstacles.
📈 Similar Roles Comparison
- Paid Social Manager vs. Paid Social Strategy Manager: The latter role focuses more on strategic planning, team leadership, and stakeholder management, while the former role may be more focused on day-to-day tactical execution
- Paid Social vs. Digital Marketing Manager: Paid social roles focus specifically on paid advertising strategies, while digital marketing managers may oversee a broader range of marketing channels and tactics
- Career Path: This role offers opportunities for career progression into senior management or leadership positions within the paid social team or broader marketing organization
ASSUMPTION: Understanding the nuances between similar roles and the potential career paths within the organization can help candidates make informed decisions about their long-term goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive paid social strategy for a major product launch, driving brand awareness and consideration
- Managing a team to optimize paid social performance for a regional marketing campaign, exceeding key performance indicators (KPIs) and achieving a significant return on ad spend (ROAS)
- Collaborating with cross-functional teams to integrate paid social efforts into a broader marketing campaign, driving synergies and maximizing overall campaign performance
ASSUMPTION: These sample projects illustrate the strategic, leadership, and collaborative aspects of the role, highlighting the importance of strong communication, problem-solving, and stakeholder management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing organization and paid social team structure?
- What are the most significant challenges facing the paid social team, and how can this role help address them?
- How does GM support the professional development and growth of its employees, particularly within the paid social team?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the organization's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interviews by practicing common interview questions and researching GM's mission, values, and culture
- If invited to an on-site interview, plan your travel and accommodations accordingly
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
