Paid Social Team Lead

📌 Core Information

🔹 Job Title: Paid Social Team Lead

🔹 Company: Entravision

🔹 Location: Los Angeles, CA

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: Mid-level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid social media campaigns for local clients
• Guiding and coaching a small team to achieve client marketing goals
• Collaborating with creative teams to ensure campaign success
• Staying up-to-date with the latest policies and innovations in paid social media

ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and team leadership. The ideal candidate will have a strong background in paid social media and a proven track record of driving results for clients.

📋 Key Responsibilities

✅ Manage and optimize paid social media campaigns for local clients, including:

• Campaign launches, budget management, bid management, and optimizations
• Analytic tracking and reporting
• Identifying opportunities to execute on clients' marketing goals through paid social media
• Monitoring and proactively optimizing on-going campaigns
• Assigning work to traffickers and coaching them to improve their skills
• Keeping up with the latest policies and innovations in paid social media

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work efficiently in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 3-4 years of relevant, diverse media experience with a strong knowledge of online media, including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying, and media integration.

Required Skills:

• Proven experience creating and implementing offline media, social media, and real-time marketing campaigns
• Experience optimizing or reporting on social media paid advertising campaigns, including Facebook, Instagram, TikTok, and LinkedIn
• Strong attention to detail and comprehensive follow-through
• Above-average math skills and the ability to demonstrate data interpretation capabilities
• Ability to thrive in a fast-paced, dynamic environment
• Experience with Leadbridge
• Strong communication skills in English - Professional level

Preferred Skills:

• Facebook Blueprint Media Buying Professional Certification
• Experience with additional ad-serving systems or programmatic buying platforms
• Fluency in Spanish

ASSUMPTION: Candidates with a proven track record in paid social media and a strong understanding of the latest trends and best practices will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on industry standards for similar roles in Los Angeles)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Los Angeles. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 1996 (29 years ago)

Company Description:

• Entravision is a leading global advertising, media, and ad-tech solutions company
• Connects brands to consumers in 41 countries
• Offers a diversified portfolio of television and radio stations, digital advertising services, and advertising technology platforms

Company Specialties:

• Digital Marketing
• Media
• Mobile Marketing
• Programmatic
• Mobile Advertising
• Data Services
• Content Marketing
• Local Marketing
• Marketing Automation
• Growth
• User Acquisition
• Audio Programmatic
• App Performance
• CTV
• Socialcommerce
• DSP
• US
• Latam
• and Europe

Company Website: entravision.com

ASSUMPTION: Entravision's large size and diverse portfolio of services offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the Digital Agency Service Director

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to lead larger teams or take on more strategic responsibilities as the company grows
• Opportunities to work on high-profile campaigns for major clients
• Chance to gain experience in a dynamic, fast-paced environment

ASSUMPTION: This role offers a unique blend of hands-on campaign management and team leadership, providing a strong foundation for future growth in the advertising and marketing industry.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 1 Estrella Way, Burbank, California 91504, US

Geographic Context:

• Los Angeles is the second-largest city in the United States, with a diverse population and a thriving entertainment and media industry
• The city offers a wide range of cultural attractions, dining options, and outdoor activities
• Los Angeles has a Mediterranean climate, with mild winters and warm summers

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: Los Angeles offers a vibrant and dynamic work environment, with numerous networking opportunities and industry events.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team lead or another senior team member
• Background check and reference check

Key Assessment Areas:

• Campaign management and optimization skills
• Team leadership and coaching abilities
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Technical proficiency in paid social media platforms

Application Tips:

• Highlight your relevant experience and achievements in paid social media campaigns
• Demonstrate your ability to manage and optimize campaigns, as well as your team leadership skills
• Showcase your understanding of the latest trends and best practices in paid social media
• Prepare questions about the company's culture, team dynamics, and growth opportunities

ATS Keywords: Paid Social Media, Campaign Management, Budget Management, Analytic Tracking, Reporting, Optimization, Team Leadership, Attention to Detail, Data Interpretation, Social Media Advertising, Communication Skills, Entrepreneurial Spirit, Fast Paced Environment, Leadbridge Experience, Facebook Blueprint Certification

ASSUMPTION: Tailor your resume and cover letter to highlight the required skills and qualifications for this role, and be prepared to discuss your relevant experience and achievements in detail during the interview process.

🛠️ Tools & Technologies

• Facebook Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Google Analytics
• Leadbridge
• Facebook Blueprint

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Accountability
• Diversity & Inclusion

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• How do you align with Entravision's core values, particularly in a fast-paced, dynamic work environment?
• How do you approach managing and coaching team members to help them grow and improve their skills?
• How do you stay up-to-date with the latest trends and best practices in paid social media, and how do you apply this knowledge to your campaigns?

ASSUMPTION: Candidates who demonstrate a strong fit with Entravision's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong time management and organizational skills
• Working with tight deadlines and shifting priorities, necessitating adaptability and flexibility
• Collaborating with diverse teams, including creatives, account managers, and other specialists, requiring strong communication and interpersonal skills
• Keeping up with the latest trends and innovations in paid social media, demanding continuous learning and professional development

ASSUMPTION: These challenges are inherent to the fast-paced, dynamic nature of the advertising and marketing industry and can be overcome with strong skills, experience, and a proactive approach.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Paid Social Media Specialist, but with additional team leadership responsibilities
• Unlike other roles, this position requires a strong focus on campaign optimization and team coaching, in addition to day-to-day campaign management
• Career paths for this role may include advancing to a Senior Team Lead or moving into a more strategic or account management-focused position

ASSUMPTION: This role offers a unique blend of hands-on campaign management and team leadership, providing a strong foundation for future growth in the advertising and marketing industry.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a major retail client, including budget allocation, targeting, and creative optimization
• Managing a team to launch and optimize a series of social media campaigns for a national non-profit organization, driving awareness and engagement
• Collaborating with a cross-functional team to create and implement a social media advertising campaign for a new product launch, achieving record-breaking results

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall digital agency service business, and how does it contribute to the company's growth and success?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?
• How does the team collaborate and support each other, and what are the expectations for team members in this role?
• What opportunities are there for professional development and growth within the company, particularly for someone in this role?
• How does the company measure the success of its paid social media campaigns, and what key performance indicators (KPIs) are most important to track?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Entravision job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in paid social media campaign management and team leadership
• Prepare for interviews by researching the company, its industry, and the specific requirements of the role
• Practice common interview questions and develop thoughtful responses that demonstrate your qualifications and fit for the position
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.