Paid Social Team Lead

📌 Core Information

🔹 Job Title: Paid Social Team Lead

🔹 Company: Entravision

🔹 Location: Denver, CO

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing a small team responsible for executing clients' paid social media campaigns
• Performing daily management of campaigns, including launches, budget management, and optimizations
• Reporting on campaign performance and guiding creative based on results
• Identifying clients' marketing goals and determining the best course of action to achieve them
• Staying up-to-date with the latest policies and innovations in paid social media tactics and feature releases

ASSUMPTION: This role requires a strong understanding of paid social media advertising and experience managing teams. The ideal candidate will have a proven track record of driving results for clients through strategic executions and analysis.

📋 Key Responsibilities

✅ Manage a team responsible for executing clients' paid social media campaigns

✅ Perform daily management of campaigns, including launches, budget management, bid management, analytic tracking and reporting, and optimizations

✅ Identify, research, and determine the best course of action to execute on clients' marketing goals through paid social media opportunities

✅ Report on various clients' paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently

✅ Help guide creative based on performance and results if required

✅ Monitor and proactively optimize on-going campaigns for various clients

✅ Assign work to your team of traffickers and coach them on how to become better paid social campaign managers

✅ Keep up with the latest policies and innovations in paid social media tactics and feature releases in Meta Business Manager and TikTok Business Manager

✅ Ensure all deliverables meet our service level agreements

ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 3-4 years of relevant, diverse media experience with a strong knowledge of online media - including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying, and media integration.

Required Skills:

• Proven experience creating and implementing offline media, social media, and real-time marketing campaigns
• Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, TikTok, and LinkedIn
• Strong attention to detail and comprehensive follow-through
• Above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
• Strong communication skills in English - Professional level
• Experience with Leadbridge

Preferred Skills:

• Facebook Blueprint Media Buying Professional Certification

ASSUMPTION: Candidates should have a strong background in paid social media advertising and experience managing teams. They must possess strong analytical skills, attention to detail, and the ability to thrive in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity considerations.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: Large (1,001-5,000 employees)

Founded: 1996

Company Description:

• Entravision is a leading global advertising, media, and ad-tech solutions company connecting brands to consumers in 41 countries.
• The company maintains a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences and beyond.
• Entravision's advertising technology business consists of Smadex, its programmatic ad purchasing platform, and Adwake, its mobile growth solutions business.

Company Specialties:

• Digital Marketing
• Media
• Mobile Marketing
• Programmatic
• Mobile Advertising
• Data Services
• Content Marketing
• Local Marketing
• Marketing Automation
• Growth
• User Acquisition
• Audio Programmatic
• App Performance
• CTV
• Socialcommerce
• DSP
• US
• Latam
• and Europe

Company Website: entravision.com

ASSUMPTION: Entravision is a well-established company with a diverse portfolio of advertising and media services. The company's large size and global presence offer opportunities for career growth and development.

📊 Role Analysis

Career Level: Intermediate (2-5 years)

Reporting Structure: This role reports directly to the Director of Digital Advertising Services.

Work Arrangement: On-site (Denver, CO)

Growth Opportunities:

• Proven track record of career progression within the company
• Potential to move into management or senior roles as the team grows
• Opportunities to work on a variety of client campaigns and gain diverse experience

ASSUMPTION: This role offers strong potential for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 1 Estrella Way, Burbank, California 91504, US

Geographic Context:

• Entravision's headquarters are located in Burbank, California, with additional offices in various locations across the United States, Latin America, and Europe.
• The company's diverse portfolio of advertising and media services allows for a dynamic and fast-paced work environment.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available for some positions.

ASSUMPTION: Entravision's corporate headquarters offer a professional and collaborative work environment with opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the team or other stakeholders
• Background check and offer

Key Assessment Areas:

• Paid social media advertising expertise
• Team management and leadership skills
• Analytical skills and data interpretation capabilities
• Communication and presentation skills
• Cultural fit and alignment with Entravision's values

Application Tips:

• Highlight your relevant experience and achievements in paid social media advertising and team management.
• Tailor your resume and cover letter to emphasize your fit for the role and the company's values.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and adaptability.
• Research Entravision's company culture and be ready to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Paid Social Media, Campaign Management, Team Leadership, Attention to Detail, Data Interpretation, Social Media Advertising, Facebook Ads, LinkedIn Ads, TikTok Ads

ASSUMPTION: Entravision's hiring process is competitive and focuses on finding candidates with strong technical skills, leadership potential, and cultural fit.

🛠️ Tools & Technologies

• Meta Business Manager
• TikTok Business Manager
• Leadbridge
• Smadex
• Adwake
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Entravision uses a variety of tools and technologies to manage and optimize paid social media campaigns. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Accountability
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Results-focused and accountable

Self-Assessment Questions:

• How do you ensure that your team's work aligns with Entravision's values, particularly in high-pressure situations?
• Can you describe a time when you had to adapt to a significant change in a paid social media campaign, and how did you handle it?
• How do you approach collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Entravision values candidates who are strong cultural fits, with a focus on integrity, collaboration, innovation, and accountability.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Keeping up with the latest policies and innovations in paid social media tactics and feature releases
• Ensuring all deliverables meet service level agreements
• Balancing multiple client campaigns and priorities
• Dealing with tight deadlines and high-pressure situations

ASSUMPTION: This role presents unique challenges that require strong organizational skills, attention to detail, and the ability to work well under pressure.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on managing a team and executing clients' paid social media campaigns, rather than individual campaign management or specialized aspects of paid social media advertising.
• Industry-specific context: Entravision's large portfolio of advertising and media services offers a diverse range of client campaigns and opportunities for growth and development.
• Career path comparison: This role provides a strong foundation for career progression into management or senior roles within the company.

ASSUMPTION: This role offers unique opportunities for career growth and development within the company, with a focus on team management and leadership skills.

📝 Sample Projects

• Managing a team to execute a large-scale, multi-platform paid social media campaign for a major retail client
• Optimizing a client's TikTok ad spend to maximize engagement and conversions
• Developing and implementing a strategic plan to improve the performance of a client's LinkedIn advertising campaigns

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for growth and development in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the team currently, and how can this role help address them?
• How does Entravision support the professional development and growth of its employees?
• Can you describe the company's approach to work-life balance, particularly for roles like this one?
• How does Entravision foster a culture of innovation and adaptability within its teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and adaptability
• Research Entravision's company culture and be ready to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.