- Job Title: Email Marketing Specialist
- Company: Paleovalley & Wild Pastures
- Location: South Africa (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: July 9, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (100%)
🚀 Job Overview
Paleovalley & Wild Pastures, a mission-driven company revolutionizing health and sustainability, seeks an Email Marketing Specialist to grow and scale their email marketing program. This role involves developing automated email flows, implementing segmentation strategies, and analyzing performance data to enhance customer loyalty and drive business growth.
📋 Key Responsibilities
- Develop, launch, and optimize automated email and SMS flows (welcome, cart abandon, post-purchase, win-back, etc.)
- Implement advanced customer segmentation and dynamic content strategies
- Design and run A/B tests, analyze results, and improve performance
- Create engaging, on-brand email templates that convert well
- Maintain list hygiene and ensure email deliverability
- Analyze performance data and report on key metrics like open rates, CTR, conversions, and retention
- Lead opt-in strategies, website integrations, and subscriber growth tactics
- Keep documentation up-to-date and contribute to strategic roadmaps
- Use predictive analytics tools to anticipate churn and re-engage customers
- Ensure compliance with email regulations (CAN-SPAM, GDPR, CCPA)
- Stay on top of trends and bring new ideas to the table
🎯 Required Qualifications
- Education: Bachelor's Degree in Marketing or a related field (bonus)
- Experience: 5+ years in email marketing for ecommerce (ideally CPG or health & wellness)
- Required Skills:
- Expert-level Klaviyo skills (advanced flows, integrations, segmentation)
- 3+ years of experience coding responsive email templates (HTML/CSS)
- Strong analytical skills and experience using Google Analytics and UTM tracking
- Proven success with lifecycle audits and developing nurture programs
- Knowledge of CRO principles and direct-to-consumer psychology
- Familiarity with AI and predictive analytics tools for email targeting
- Experience with compliance and best practices in deliverability and list management
- Ability to manage multiple projects independently and meet deadlines
💰 Compensation & Benefits
- Salary Range: $3000 - $3500 per month (gross salary)
- Benefits:
- Annual review with potential for a salary increase
- Opportunities for career growth as the company expands
- Working Hours: Full-time, with at least a 4-hour overlap with the PST time zone each day
📌 Applicant Insights
🔍 Company Context
- Industry: Health and wellness, ecommerce, and sustainability
- Company Size: 100 employees (global)
- Founded: 2016
- Company Description: Paleovalley focuses on premium ingredients, while Wild Pastures collaborates with family farmers to offer affordable, grass-fed and pasture-raised meats. Together, they prioritize physical and mental well-being, respect, unity, and empowerment in their work culture.
- Company Specialties: Ecommerce, health and wellness, sustainability, marketing, and customer loyalty
📊 Role Analysis
- Career Level: Mid-level to senior, depending on experience
- Reporting Structure: This role reports directly to the CEO, Chas.
- Work Arrangement: Remote, full-time, with a required 4-hour overlap with the PST time zone each day
- Growth Opportunities: As a growing company, there are opportunities for career advancement as the team expands
🌍 Location & Work Environment
- Office Type: Remote (100% telecommuting)
- Office Location(s): South Africa (remote work)
- Geographic Context: South Africa has a diverse culture, beautiful landscapes, and a growing tech industry.
- Work Schedule: Full-time, with flexible hours and a required 4-hour overlap with the PST time zone each day
💼 Interview & Application Insights
- Typical Process: Complete the application form on JobRack, record a short video introduction, complete test tasks, and attend video interviews.
- Key Assessment Areas: Previous experience, technical skills, cultural fit, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Showcase your understanding of email marketing, customer loyalty, and data analysis.
- Demonstrate your passion for health, storytelling, and creating great customer experiences.
🛠️ Tools & Technologies
- Klaviyo
- HTML/CSS
- Google Analytics
- UTM tracking
- AI and predictive analytics tools (e.g., Klaviyo's Predictive Send Time Optimization)
👔 Cultural Fit Considerations
- Company Values: Physical and mental well-being, respect, unity, and empowerment
- Work Style: Collaborative, detail-oriented, data-driven, and passionate about health and wellness
- Self-Assessment Questions:
- How do you prioritize your physical and mental well-being in your daily life?
- How have you demonstrated respect, unity, and empowerment in previous roles?
- How do you approach working independently and collaborating with teams?
⚠️ Potential Challenges
- Working with a global team across different time zones
- Balancing multiple projects and meeting deadlines
- Keeping up with the latest trends and best practices in email marketing
📈 Similar Roles Comparison
- Comparison Point 1: This role focuses more on email marketing and customer loyalty than other marketing roles, which may have broader responsibilities.
- Comparison Point 2: The company's mission and values set it apart from other ecommerce companies, focusing on health, wellness, and sustainability.
- Comparison Point 3: This role offers opportunities for career growth as the company expands, providing a clear path for professional development.
📝 Sample Projects
- Developing and optimizing automated email flows for a new product launch
- Implementing advanced segmentation strategies to improve customer engagement
- Analyzing performance data to identify trends and optimize email marketing campaigns
- Collaborating with the design team to create engaging, on-brand email templates
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the email marketing team currently, and how can this role address them?
- How does the company support work-life balance for remote employees?
- What opportunities are there for professional development and growth within the email marketing team?
- How does the company measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://jobrack.eu/jobs/email-marketing-specialist-paleovalley).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Record a short video introduction of yourself.
- If shortlisted, complete test tasks and attend video interviews to discuss your previous experience and the new role in more detail.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
