- Job Title: Panel Growth Manager, APAC
- Company: UserTesting
- Location: Sydney, New South Wales, Australia
- Job Type: Full-Time, Remote OK
- Category: Marketing
- Date Posted: May 30, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (APAC region)
🚀 Job Overview
Key aspects of this role include:
- Driving contributor acquisition, engagement, and retention strategies in APAC.
- Collaborating with cross-functional teams to optimize campaigns and analyze contributor behavior.
- Managing relationships with third-party marketing agencies and local partners.
- Presenting regular performance updates, insights, and recommendations to senior stakeholders.
*ASSUMPTION: This role requires a strong understanding of international markets, particularly non-English speaking markets, and experience managing marketing agencies.*
📋 Key Responsibilities
- Develop and execute data-driven contributor acquisition strategies to align with demand-side goals in APAC.
- Own the top-of-funnel initiatives and optimize the channel mix, leveraging platforms such as Google, Meta, TikTok, LinkedIn, and affiliate networks.
- Plan, test, and scale paid and organic campaigns to drive acquisition while continuously optimizing for ROI.
- Collaborate with in-market and cross-functional teams to develop region-specific messaging and campaigns.
- Analyze contributor behavior, engagement, and retention to identify bottlenecks and opportunities for improvement.
- Work closely with Product, Data Science, and Engineering teams to improve funnel efficiency, tracking, and reporting capabilities.
*ASSUMPTION: This role involves a high level of collaboration and cross-functional teamwork, requiring strong communication and relationship-building skills.*
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Minimum of 4+ years in Growth Marketing and/or Product Growth, B2C user acquisition, or within a two-sided marketplace. Proven experience in international markets is highly preferred.
- Required Skills:
- Strong understanding of product and digital growth strategies, including SEO, SEM, paid social, affiliate programs, and video advertising.
- Proficiency in analytics tools (Google Analytics, Tableau, etc.).
- Consumer-first mindset with a strong understanding of user needs and behaviors.
- Strategic thinking and execution, with the ability to define and execute growth strategies while managing multiple projects and priorities.
- Exceptional communication and relationship-building skills, with proven ability to work cross-functionally in global teams.
- Self-starter with a proactive, data-driven, detail-oriented approach, comfortable working independently in a fast-paced environment.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Growth Manager role with 5-10 years of experience in the APAC region)
- Benefits:
- Competitive salary.
- Flexible, remote-first working environment with opportunities to collaborate globally.
- Professional development programs to support career growth.
- Employee wellness and team-building initiatives.
- A chance to make an impact on a product that drives innovation for companies worldwide.
*ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Manager role with the required experience level and location. Actual salary may vary based on individual qualifications and company discretion.*
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 201-500 employees
- Founded: 2007
- Company Description: UserTesting has merged with UserZoom, bringing together the most trusted and comprehensive end-to-end solution for experience research and insights, under the UserTesting name. Every company has a digital experience with customers, and design, product, and UX teams rely on UserTesting to make user-centric decisions to create digital experiences customers will love.
- Company Specialties: User Research, Remote Usability Testing, Customer Experience, User Experience Research, Online Surveys, Usability Testing, Voice of the Customer, Card Sorting, UX Benchmarking, information architecture, enterprise UX, Digital Experience, and UX Insights.
📊 Role Analysis
- Career Level: Mid-Senior level role with opportunities for growth and impact.
- Reporting Structure: This role reports directly to the Director of Growth Marketing, APAC.
- Work Arrangement: Remote OK, with a focus on the APAC region. Occasional travel may be required for meetings and events.
- Growth Opportunities: This role offers the opportunity to grow and develop within the Contributor Network Growth team and the larger Audience Solutions team. There may also be opportunities to work on global projects and collaborate with teams across different regions.
*ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's global expansion.*
🌍 Location & Work Environment
- Office Type: Remote-first, with opportunities to collaborate globally.
- Office Location(s): Sydney, New South Wales, Australia
- Geographic Context: Sydney is the largest city in Australia and the capital of New South Wales. It is a multicultural city with a vibrant economy and a strong focus on technology and innovation.
- Work Schedule: Full-time, with flexible hours and a focus on results and outcomes.
*ASSUMPTION: The remote-first work environment offers a high degree of flexibility and autonomy, with the expectation that employees will manage their time effectively and maintain open communication with their team.*
💼 Interview & Application Insights
- Typical Process: Phone screen with a Recruiter, followed by a meeting with the Hiring Manager, a Skill Interview, a Stakeholder Interview, and an Offer Stage.
- Key Assessment Areas: Problem-solving, strategic thinking, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with international markets and managing marketing agencies.
- Showcase your understanding of user needs and behaviors, and your ability to develop and execute growth strategies.
*ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, as well as their relevant experience and skills.*
🛠️ Tools & Technologies
- Google Analytics
- Tableau
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Ads
- Affiliate network platforms (e.g., CJ Affiliate, Impact Radius)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
*ASSUMPTION: The tools and technologies required for this role may evolve over time, as the company continues to grow and adopt new platforms and systems.*
👔 Cultural Fit Considerations
- Company Values: UserTesting values innovation, collaboration, and inclusivity. They are committed to fostering a culture where everyone feels valued and empowered to make an impact.
- Work Style: UserTesting encourages a flexible, remote-first work environment with a strong focus on results and outcomes. They value employees who are proactive, data-driven, and detail-oriented, with a consumer-first mindset.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital growth strategies?
- Can you provide an example of a time when you had to adapt your approach to a new market or culture?
- How do you prioritize and manage multiple projects and priorities in a fast-paced environment?
*ASSUMPTION: Cultural fit is an important consideration for this role, as it requires a high degree of collaboration and cross-functional teamwork. Candidates should be able to thrive in a dynamic, fast-paced environment and be comfortable working independently with initiative.*
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment.
- Adapting to new markets and cultures, particularly in non-English speaking countries.
- Balancing the need for data-driven decision-making with the need for quick execution and iteration.
- Ensuring alignment with regional growth goals and budget efficiency when working with third-party marketing agencies and local partners.
*ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a proactive, data-driven approach.*
📈 Similar Roles Comparison
- Comparison with other Growth Manager roles: This role is similar to other Growth Manager roles in that it involves driving user acquisition and engagement strategies. However, this role is unique in its focus on the APAC region and the Contributor Network Growth team's specific goals and objectives.
- Industry-specific context: UserTesting operates in the software development industry, with a focus on user research and experience insights. This role requires a strong understanding of the company's products and services, as well as the competitive landscape in the APAC region.
- Career path comparison: This role offers opportunities for growth and development within the Contributor Network Growth team and the larger Audience Solutions team. It may also provide opportunities to work on global projects and collaborate with teams across different regions.
*ASSUMPTION: While this role shares similarities with other Growth Manager roles, its unique focus on the APAC region and the Contributor Network Growth team's specific goals and objectives make it a distinct opportunity.*
📝 Sample Projects
- Developing and executing a targeted contributor acquisition campaign in a specific APAC market, such as Indonesia or India.
- Collaborating with the Product team to optimize the contributor onboarding process and improve engagement and retention rates.
- Working with the Data Science team to analyze contributor behavior and identify opportunities for improvement in the contributor funnel.
- Managing a third-party marketing agency to deploy and optimize an acquisition campaign in a specific APAC market.
*ASSUMPTION: These sample projects are designed to illustrate the types of initiatives and collaborations that may be required for this role. The specific projects and priorities may vary based on the company's goals and objectives at the time.*
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Contributor Network in the APAC region, and what are the key priorities for growth in the next 12 months?
- How does the Contributor Network Growth team collaborate with other teams, such as Product, Data Science, and Marketing, to optimize campaigns and improve contributor engagement and retention?
- What are the most significant challenges facing the Contributor Network Growth team in the APAC region, and how can this role help address them?
- How does UserTesting support the professional development and growth of its employees, particularly in remote and global teams?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
*ASSUMPTION: These key questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development. Candidates should use these questions to demonstrate their understanding of the role and their fit with the company's goals and objectives.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://usertesting.wd12.myworkdayjobs.com/UserTesting/job/Sydney/Panel-Growth-Manager--APAC_R-100436).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interviews by researching the company, the role, and the industry, and practicing your responses to common interview questions.
- Follow up with the Recruiter after your interviews to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
