📌 Core Information
🔹 Job Title: Part-Time Content Marketing Copywriter
🔹 Company: Luna Physical Therapy
🔹 Location: REMOTE
🔹 Job Type: Part time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Crafting persuasive content across various platforms to engage, educate, and convert patients and therapists
- Collaborating with designers to ensure content aligns with visual layout and channel-specific formatting
- Adapting copy to different formats, including short-form video, and tailoring messaging to user lifecycle stages
- Supporting therapist recruiting and partner-facing initiatives with targeted messaging
ASSUMPTION: This role requires a strong writer with experience in healthcare, sales messaging, patient education, and lifecycle marketing, as well as the ability to collaborate cross-functionally and build content systems.
📋 Key Responsibilities
✅ Write persuasive content across email, SMS, blog, website, digital ads, print mailers, landing pages, and more
✅ Collaborate with a designer to ensure word count and layout work across assets and campaigns
✅ Build and test email campaigns in HubSpot, aligned to patient lifecycle stages
✅ Develop therapist-facing copy to support recruiting campaigns
✅ Create content for partner distribution, including hospital and health system collateral
✅ Assist with video content direction, including scripts and creative framing
✅ Tailor messaging by lifecycle stage (e.g., acquisition, onboarding, re-engagement, retention)
✅ Balance clarity, empathy, and action in all communications
ASSUMPTION: The primary focus of this role is on patient communications, with secondary support for therapist recruiting and partner-facing initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: 3+ years of experience writing marketing content in healthcare, wellness, or patient-focused industries
Required Skills:
- Proven ability to write sales-oriented messaging that drives conversions
- Strong understanding of lifecycle and direct-to-consumer marketing strategies
- Experience working directly with designers to align copy and layout
- Familiarity with HubSpot or similar email platforms
- Excellent writing and editing skills, especially for translating clinical concepts into plain language
- Experience writing for both digital and print formats
- Strong organizational and communication skills; able to work independently in a remote environment
- Interest in contributing to video and multimedia storytelling
Preferred Skills:
- Experience with video content direction and creative framing
- Fluency in Spanish (or other languages) for multilingual content creation
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills, particularly in healthcare or patient-focused industries.
💰 Compensation & Benefits
Salary Range: $30 - $40 per hour
Benefits:
- Flexible work schedule
- Opportunities for professional growth and development
- Health, dental, and vision insurance (for full-time employees)
- 401(k) matching (for full-time employees)
Working Hours: 20 hours per week, with flexibility for part-time work
ASSUMPTION: The salary range provided is an estimate based on industry standards for part-time content marketing copywriter roles in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 1,001-5,000 employees
Founded: 2018
Company Description:
- Luna is redefining physical therapy by delivering insurance-covered care directly to patients at home, on their schedule
- The company makes it easier for people to get the care they need without leaving their homes
- Luna serves patients in 55+ U.S. metro areas, has delivered over 1 million visits, and continues to grow rapidly
Company Specialties:
- Physical therapy
- Healthcare
- Healthtech
- Physical therapist
- At home
- In home
- And outpatient
Company Website: getluna.com
ASSUMPTION: Luna is a rapidly growing health tech startup focused on providing a more modern, patient-first healthcare experience.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Part-time, remote work with flexibility for part-time hours
Growth Opportunities:
- Potential for full-time employment or increased hours as the company grows
- Opportunities to collaborate with cross-functional teams and contribute to video and multimedia storytelling
- Chance to make a significant impact on the company's marketing efforts and patient experience
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): REMOTE (United States only)
Geographic Context:
- Luna serves patients in 55+ U.S. metro areas, with a focus on providing care at home
- The company has multiple locations across the United States, with headquarters in Nashville, TN
- This role can be performed remotely from anywhere in the United States
Work Schedule: Flexible, part-time hours with the ability to work from home
ASSUMPTION: The remote work environment allows for greater flexibility and work-life balance, while also enabling the company to tap into a larger talent pool.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- Writing test or assignment
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Writing and editing skills, particularly in translating clinical concepts into plain language
- Understanding of lifecycle and direct-to-consumer marketing strategies
- Ability to work independently and collaborate with cross-functional teams
- Cultural fit and alignment with Luna's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or writing samples that demonstrate your ability to write persuasive content in healthcare or patient-focused industries
- Prepare for the writing test or assignment by reviewing Luna's website and understanding their brand voice and messaging
- Research Luna's company culture and be ready to discuss how your values align with theirs
ATS Keywords: Content Marketing, Copywriting, Healthcare, Sales Messaging, Patient Education, Lifecycle Marketing, Collaboration, Email Campaigns, Digital Marketing, Print Marketing, Video Content, Organizational Skills, Communication Skills, Editing Skills, Plain Language, Multimedia Storytelling
ASSUMPTION: The application process for this role may vary, and it is essential to follow the instructions provided in the job listing and any subsequent communications from Luna Physical Therapy.
🛠️ Tools & Technologies
- HubSpot (email marketing platform)
- Google Workspace (collaboration and productivity tools)
- Asana or similar project management tool
- Video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the project or the company's internal processes.
👔 Cultural Fit Considerations
Company Values:
- Patient-first: We prioritize the patient experience above all else
- Empowering: We empower our team members to take ownership and drive results
- Inclusive: We foster a diverse and inclusive work environment
Work Style:
- Remote-friendly: We offer flexible work arrangements and support remote work
- Collaborative: We encourage cross-functional collaboration and teamwork
- Adaptable: We embrace change and continuously improve our processes and offerings
Self-Assessment Questions:
- Do you have a strong commitment to patient-centered care and improving the patient experience?
- Are you comfortable working independently and managing your time effectively in a remote environment?
- Do you thrive in a collaborative, cross-functional work environment and enjoy contributing to video and multimedia storytelling?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires working closely with cross-functional teams and aligning with Luna's mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Balancing the need for clear, concise communication with the complexity of clinical concepts
- Adapting to the unique needs and preferences of different patient populations and lifecycle stages
- Keeping up with the company's rapid growth and evolving marketing strategies
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is part-time and focused on content marketing and copywriting, whereas similar roles in other companies may be full-time and more broadly focused on marketing or communications
- Luna's focus on patient-centered care and in-home physical therapy sets it apart from other healthcare providers and marketing agencies
- This role offers opportunities for professional growth and development within the company, whereas similar roles in other companies may have more limited advancement prospects
ASSUMPTION: When comparing this role to similar positions in other companies, it is essential to consider the unique aspects of Luna's mission, values, and work environment.
📝 Sample Projects
- Developing a series of email campaigns to re-engage patients who have not booked care in the past 90 days
- Creating targeted messaging for therapist recruiting campaigns, highlighting the benefits of joining Luna's network
- Adapting existing content for print mailers or digital ads, ensuring it aligns with Luna's brand voice and visual guidelines
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects assigned may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical patient journey and how my content will support each stage?
- How does Luna measure the success of its content marketing efforts, and how will my performance be evaluated?
- What opportunities are there for professional growth and development within the company?
- How does Luna support its employees in working remotely and maintaining a healthy work-life balance?
- Can you provide examples of how Luna's content has evolved over time, and how the company has adapted to changes in the market or patient needs?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the opportunities for professional growth and development. However, it is essential to tailor your questions to the specific aspects of the role and company that are most important to you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Luna Physical Therapy careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or writing samples that demonstrate your ability to write persuasive content in healthcare or patient-focused industries
- Prepare for the writing test or assignment by reviewing Luna's website and understanding their brand voice and messaging
- Follow up with Luna Physical Therapy one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
