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Part-Time Lifecycle Marketing Associate (Klaviyo)

Blueland
Full-time
Remote
Worldwide
🎯 CRM & Loyalty Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Part-Time Lifecycle Marketing Associate (Klaviyo)

πŸ”Ή Company: Blueland

πŸ”Ή Location: Remote

πŸ”Ή Job Type: Part-time, Temporary

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 13, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and optimizing email and SMS marketing campaigns for customer retention and acquisition
  • Collaborating with cross-functional teams to develop engaging content and ensure smooth campaign execution
  • Analyzing key metrics to drive actionable insights and improve marketing strategies
  • Working with Klaviyo, the company's email service provider (ESP) and SMS platform
  • Contributing to Blueland's mission to reduce single-use plastic waste and promote sustainability

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and a passion for sustainability.

πŸ“‹ Key Responsibilities

βœ… Own outgoing email and SMS communication for retention and acquisition

βœ… Manage email and SMS campaign calendar, ensuring a smooth process from campaign scoping to segmented sends

βœ… Manage Klaviyo, Blueland's ESP and SMS platform

βœ… Develop briefs and collaborate with the Brand and Creative team to create engaging emails

βœ… Report on key email and SMS metrics to drive actionable insights and optimize marketing strategies

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-2 years of lifecycle marketing experience, preferably in a startup or DTC environment

Required Skills:

  • Proven experience with email and SMS marketing, including flows, campaigns, cross-sell/upsell, and customer segmentation
  • Experience with Klaviyo (required)
  • Familiarity with project management tools, such as Figma, Notion, and Asana (preferred)
  • Strong attention to detail and a fast learner comfortable wearing many hats
  • Excellent written and verbal communication skills
  • Passion for sustainability and interest in Blueland's mission

Preferred Skills:

  • Experience with email automation and personalization
  • Knowledge of HTML and CSS
  • Familiarity with customer data platforms (CDP) and customer relationship management (CRM) systems

ASSUMPTION: While not explicitly stated, experience with email marketing automation and personalization would be highly beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $50-$55/hour (part-time, 20 hours/week, July 7th - November 17th)

Benefits:

  • Opportunity to work for a mission-driven, certified B Corp company
  • Flexible, remote work arrangement
  • Exposure to a fast-growing, well-funded startup with notable investors

Working Hours: 20 hours/week, with flexible scheduling

ASSUMPTION: While not explicitly stated, benefits may include opportunities for professional growth, exposure to various aspects of the business, and a positive, mission-driven work environment.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Blueland operates in the retail industry, focusing on sustainable, refillable cleaning and personal care products to reduce single-use plastic waste.

Company Size: Blueland is a small company with 11-50 employees, offering a close-knit, collaborative work environment.

Founded: Blueland was founded in 2020 and has since grown rapidly, becoming the 2nd fastest-growing direct-to-consumer company in 2020.

Company Description:

  • Blueland is committed to revolutionizing conventional cleaning and personal care products to eliminate single-use plastic packaging.
  • The company prioritizes sustainability, effectiveness, convenience, and affordability in its products.
  • Blueland holds over 40 patents and patents pending worldwide for its proprietary products.

Company Specialties:

  • Sustainable cleaning and personal care products
  • Refillable packaging and zero-waste initiatives
  • Direct-to-consumer sales and marketing strategies

Company Website: https://www.blueland.com

ASSUMPTION: Blueland's focus on sustainability and mission-driven approach may attract applicants who are passionate about environmental issues and want to make a positive impact.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career marketing professionals seeking to gain experience in lifecycle marketing.

Reporting Structure: The Lifecycle Marketing Associate will report directly to the Growth Marketing team and collaborate with cross-functional teams, such as Brand and Creative.

Work Arrangement: This is a part-time, temporary role with a flexible, remote work arrangement, allowing for a better work-life balance.

Growth Opportunities:

  • Exposure to various aspects of the business and potential full-time opportunities upon completion of the temporary role
  • Working with a fast-growing company and gaining experience in a dynamic, startup environment
  • Contributing to Blueland's mission and making a positive impact on the environment

ASSUMPTION: While not explicitly stated, growth opportunities may include learning from experienced team members, taking on additional responsibilities, and potentially transitioning to a full-time role.

🌍 Location & Work Environment

Office Type: Blueland is a remote-first company, with no physical office locations.

Office Location(s): N/A

Geographic Context:

  • Blueland's remote work arrangement allows for flexibility in location, with employees working from various time zones.
  • The company is headquartered in New York, NY, but has employees across the United States.

Work Schedule: The Lifecycle Marketing Associate will work 20 hours per week, with flexible scheduling to accommodate their needs.

ASSUMPTION: Blueland's remote work arrangement may appeal to applicants who value flexibility and work-life balance, as well as those who prefer to work in a virtual environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through Lever
  • Phone or video screen with the Growth Marketing team
  • Take-home assignment or case study to assess marketing skills and problem-solving abilities
  • Final interview with key stakeholders, including the Growth Marketing Manager and other team members

Key Assessment Areas:

  • Email and SMS marketing expertise
  • Data analysis and interpretation skills
  • Creativity and ability to develop engaging content
  • Project management and organizational skills
  • Alignment with Blueland's mission and values

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume and cover letter
  • Demonstrate your understanding of Blueland's mission and how your skills align with the role's requirements
  • Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and adaptability

ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Klaviyo, Campaign Management, Customer Segmentation, Project Management, Figma, Notion, Asana, Sustainability, Startup, DTC

ASSUMPTION: Blueland's hiring process may prioritize candidates who demonstrate a strong understanding of email and SMS marketing, as well as a passion for the company's mission and values.

πŸ› οΈ Tools & Technologies

  • Klaviyo (ESP and SMS platform)
  • Figma (design and prototyping tool)
  • Notion (project management and collaboration tool)
  • Asana (project management and workflow tool)

ASSUMPTION: Familiarity with these tools may not be required but could provide a competitive advantage during the application process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Sustainability: Blueland is committed to reducing single-use plastic waste and promoting environmental responsibility
  • Innovation: The company continually seeks to develop new, proprietary products and improve existing ones
  • Transparency: Blueland values open communication and accountability in its operations and decision-making processes

Work Style:

  • Collaborative: Blueland encourages cross-functional collaboration and teamwork to achieve its goals
  • Adaptable: The company operates in a dynamic, fast-paced environment that requires employees to be flexible and adaptable
  • Mission-driven: Blueland's employees are passionate about the company's mission and committed to making a positive impact

Self-Assessment Questions:

  • How do you incorporate sustainability into your daily life, and how would you apply this mindset to your work at Blueland?
  • Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
  • How do you prioritize and manage multiple projects or campaigns simultaneously, ensuring that each receives the attention it deserves?

ASSUMPTION: Blueland's company culture prioritizes sustainability, innovation, and collaboration, with employees who are passionate about the company's mission and committed to making a positive impact.

⚠️ Potential Challenges

  • Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
  • Working in a fast-paced, dynamic startup environment with evolving priorities and goals
  • Adapting to a remote work environment, which may require additional self-motivation and communication
  • Balancing the demands of a part-time, temporary role with other commitments or responsibilities

ASSUMPTION: While Blueland offers a flexible, remote work arrangement, applicants should be prepared to manage their time effectively and adapt to the demands of a fast-paced startup environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on lifecycle marketing for a mission-driven, sustainable products company
  • Compared to traditional retail or e-commerce roles, this position offers the opportunity to work for a company with a strong social and environmental impact
  • Career paths in lifecycle marketing may include progression to roles such as Marketing Manager, Director of Marketing, or Chief Marketing Officer

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and personal values.

πŸ“ Sample Projects

  • Developing and executing a customer retention campaign, including segmentation, email content creation, and A/B testing
  • Collaborating with the Brand and Creative team to create engaging, on-brand email content for a new product launch
  • Analyzing customer data to identify trends and opportunities for targeted marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Lifecycle Marketing Associate may undertake in this role.

❓ Key Questions to Ask During Interview

  • How does Blueland measure the success of its lifecycle marketing campaigns, and what key performance indicators (KPIs) are most important?
  • Can you describe the team structure and dynamics within the Growth Marketing team, and how this role would fit into the broader organization?
  • How does Blueland support the professional growth and development of its employees, particularly in entry-level roles?
  • What are the most significant challenges facing the Lifecycle Marketing team currently, and how would this role contribute to addressing them?
  • How does Blueland foster a remote work environment that promotes collaboration, communication, and employee engagement?

ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the team, and show that the applicant has done their research and is prepared for the interview.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your passion for Blueland's mission
  • Prepare for the phone or video screen by researching Blueland's products, mission, and values, and practicing common marketing interview questions
  • If selected for the take-home assignment or case study, approach it as an opportunity to demonstrate your problem-solving skills and creativity
  • Follow up with the hiring manager or recruiter after your final interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.