📌 Core Information
🔹 Job Title: Part-Time Lifecycle Marketing Associate (Klaviyo)
🔹 Company: Blueland
🔹 Location: Remote
🔹 Job Type: Part-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing email and SMS marketing campaigns for customer retention and acquisition
- Collaborating with cross-functional teams to develop engaging content and ensure smooth campaign execution
- Analyzing key metrics to drive actionable insights and improve marketing strategies
- Working with Klaviyo, the company's email service provider (ESP) and SMS platform
- Contributing to Blueland's mission to reduce single-use plastic waste and promote sustainability
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and a passion for sustainability.
📋 Key Responsibilities
✅ Own outgoing email and SMS communication for retention and acquisition
✅ Manage email and SMS campaign calendar, ensuring a smooth process from campaign scoping to segmented sends
✅ Manage Klaviyo, Blueland's ESP and SMS platform
✅ Develop briefs and collaborate with the Brand and Creative team to create engaging emails
✅ Report on key email and SMS metrics to drive actionable insights and optimize marketing strategies
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1-2 years of lifecycle marketing experience, preferably in a startup or DTC environment
Required Skills:
- Proven experience with email and SMS marketing, including flows, campaigns, cross-sell/upsell, and customer segmentation
- Experience with Klaviyo (required)
- Familiarity with project management tools, such as Figma, Notion, and Asana (preferred)
- Strong attention to detail and a fast learner comfortable wearing many hats
- Excellent written and verbal communication skills
- Passion for sustainability and interest in Blueland's mission
Preferred Skills:
- Experience with email automation and personalization
- Knowledge of HTML and CSS
- Familiarity with customer data platforms (CDP) and customer relationship management (CRM) systems
ASSUMPTION: While not explicitly stated, experience with email marketing automation and personalization would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50-$55/hour (part-time, 20 hours/week, July 7th - November 17th)
Benefits:
- Opportunity to work for a mission-driven, certified B Corp company
- Flexible, remote work arrangement
- Exposure to a fast-growing, well-funded startup with notable investors
Working Hours: 20 hours/week, with flexible scheduling
ASSUMPTION: While not explicitly stated, benefits may include opportunities for professional growth, exposure to various aspects of the business, and a positive, mission-driven work environment.
📌 Applicant Insights
🔍 Company Context
Industry: Blueland operates in the retail industry, focusing on sustainable, refillable cleaning and personal care products to reduce single-use plastic waste.
Company Size: Blueland is a small company with 11-50 employees, offering a close-knit, collaborative work environment.
Founded: Blueland was founded in 2020 and has since grown rapidly, becoming the 2nd fastest-growing direct-to-consumer company in 2020.
Company Description:
- Blueland is committed to revolutionizing conventional cleaning and personal care products to eliminate single-use plastic packaging.
- The company prioritizes sustainability, effectiveness, convenience, and affordability in its products.
- Blueland holds over 40 patents and patents pending worldwide for its proprietary products.
Company Specialties:
- Sustainable cleaning and personal care products
- Refillable packaging and zero-waste initiatives
- Direct-to-consumer sales and marketing strategies
Company Website: https://www.blueland.com
ASSUMPTION: Blueland's focus on sustainability and mission-driven approach may attract applicants who are passionate about environmental issues and want to make a positive impact.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career marketing professionals seeking to gain experience in lifecycle marketing.
Reporting Structure: The Lifecycle Marketing Associate will report directly to the Growth Marketing team and collaborate with cross-functional teams, such as Brand and Creative.
Work Arrangement: This is a part-time, temporary role with a flexible, remote work arrangement, allowing for a better work-life balance.
Growth Opportunities:
- Exposure to various aspects of the business and potential full-time opportunities upon completion of the temporary role
- Working with a fast-growing company and gaining experience in a dynamic, startup environment
- Contributing to Blueland's mission and making a positive impact on the environment
ASSUMPTION: While not explicitly stated, growth opportunities may include learning from experienced team members, taking on additional responsibilities, and potentially transitioning to a full-time role.
🌍 Location & Work Environment
Office Type: Blueland is a remote-first company, with no physical office locations.
Office Location(s): N/A
Geographic Context:
- Blueland's remote work arrangement allows for flexibility in location, with employees working from various time zones.
- The company is headquartered in New York, NY, but has employees across the United States.
Work Schedule: The Lifecycle Marketing Associate will work 20 hours per week, with flexible scheduling to accommodate their needs.
ASSUMPTION: Blueland's remote work arrangement may appeal to applicants who value flexibility and work-life balance, as well as those who prefer to work in a virtual environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Lever
- Phone or video screen with the Growth Marketing team
- Take-home assignment or case study to assess marketing skills and problem-solving abilities
- Final interview with key stakeholders, including the Growth Marketing Manager and other team members
Key Assessment Areas:
- Email and SMS marketing expertise
- Data analysis and interpretation skills
- Creativity and ability to develop engaging content
- Project management and organizational skills
- Alignment with Blueland's mission and values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of Blueland's mission and how your skills align with the role's requirements
- Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and adaptability
ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Klaviyo, Campaign Management, Customer Segmentation, Project Management, Figma, Notion, Asana, Sustainability, Startup, DTC
ASSUMPTION: Blueland's hiring process may prioritize candidates who demonstrate a strong understanding of email and SMS marketing, as well as a passion for the company's mission and values.
🛠️ Tools & Technologies
- Klaviyo (ESP and SMS platform)
- Figma (design and prototyping tool)
- Notion (project management and collaboration tool)
- Asana (project management and workflow tool)
ASSUMPTION: Familiarity with these tools may not be required but could provide a competitive advantage during the application process.
👔 Cultural Fit Considerations
Company Values:
- Sustainability: Blueland is committed to reducing single-use plastic waste and promoting environmental responsibility
- Innovation: The company continually seeks to develop new, proprietary products and improve existing ones
- Transparency: Blueland values open communication and accountability in its operations and decision-making processes
Work Style:
- Collaborative: Blueland encourages cross-functional collaboration and teamwork to achieve its goals
- Adaptable: The company operates in a dynamic, fast-paced environment that requires employees to be flexible and adaptable
- Mission-driven: Blueland's employees are passionate about the company's mission and committed to making a positive impact
Self-Assessment Questions:
- How do you incorporate sustainability into your daily life, and how would you apply this mindset to your work at Blueland?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
- How do you prioritize and manage multiple projects or campaigns simultaneously, ensuring that each receives the attention it deserves?
ASSUMPTION: Blueland's company culture prioritizes sustainability, innovation, and collaboration, with employees who are passionate about the company's mission and committed to making a positive impact.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced, dynamic startup environment with evolving priorities and goals
- Adapting to a remote work environment, which may require additional self-motivation and communication
- Balancing the demands of a part-time, temporary role with other commitments or responsibilities
ASSUMPTION: While Blueland offers a flexible, remote work arrangement, applicants should be prepared to manage their time effectively and adapt to the demands of a fast-paced startup environment.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing for a mission-driven, sustainable products company
- Compared to traditional retail or e-commerce roles, this position offers the opportunity to work for a company with a strong social and environmental impact
- Career paths in lifecycle marketing may include progression to roles such as Marketing Manager, Director of Marketing, or Chief Marketing Officer
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and personal values.
📝 Sample Projects
- Developing and executing a customer retention campaign, including segmentation, email content creation, and A/B testing
- Collaborating with the Brand and Creative team to create engaging, on-brand email content for a new product launch
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Lifecycle Marketing Associate may undertake in this role.
❓ Key Questions to Ask During Interview
- How does Blueland measure the success of its lifecycle marketing campaigns, and what key performance indicators (KPIs) are most important?
- Can you describe the team structure and dynamics within the Growth Marketing team, and how this role would fit into the broader organization?
- How does Blueland support the professional growth and development of its employees, particularly in entry-level roles?
- What are the most significant challenges facing the Lifecycle Marketing team currently, and how would this role contribute to addressing them?
- How does Blueland foster a remote work environment that promotes collaboration, communication, and employee engagement?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the team, and show that the applicant has done their research and is prepared for the interview.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your passion for Blueland's mission
- Prepare for the phone or video screen by researching Blueland's products, mission, and values, and practicing common marketing interview questions
- If selected for the take-home assignment or case study, approach it as an opportunity to demonstrate your problem-solving skills and creativity
- Follow up with the hiring manager or recruiter after your final interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
