📌 Core Information
🔹 Job Title: Partner Marketing Card Acquisitions Growth, SVP
🔹 Company: Citi
🔹 Location: Wilmington, Delaware, United States & Schaumburg, Illinois, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Wilmington & Schaumburg)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing acquisition strategies across priority channels
- Building and optimizing new and existing acquisition channels and programs
- Collaborating with cross-functional teams to launch and enhance channel capabilities and creative assets
- Managing a team of program managers and overseeing project steering committees
- Ensuring proper controls are in place and processes are well-documented and monitored
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a highly matrixed, complex environment.
📋 Key Responsibilities
✅ Lead the development of acquisitions strategies across priority channels
✅ Build-out new acquisition channels and programs and optimize existing ones
✅ Work with digital teams, digital channel managers, and legal teams to launch and enhance channel capabilities, creative assets, and customer experience development
✅ Ensure proper controls are in place and processes are well-documented and monitored
✅ Partner on reporting, tracking, forecasting, and competitive insights to evaluate program performance
✅ Develop content for strategic updates to cross-functional partners and leadership
✅ Manage a team of program managers and oversee project steering committees
✅ Provide metrics on team and project performance to drive growth and data-driven decisions
✅ Appropriately assess risk when making business decisions, demonstrating consideration for the firm's reputation and compliance with applicable laws, rules, and regulations
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and risk assessment.
🎯 Required Qualifications
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: 10+ years of experience in business, particularly in project management, digital marketing, or credit card acquisition
Required Skills:
- Exemplary communication and presentation skills
- Excellent planning, forecasting, reporting, and analytical skills
- Exceptional interpersonal, relationship, and influence management skills
- Partner-oriented mindset with ability to make strategic recommendations that deliver mutually beneficial outcomes for Citi and our partners
- Comfortable in ambiguous situations, self-starter, and self-learner
- Comfortable operating in a highly matrixed, complex environment
- Strong sense of accountability and decisiveness in a strong work ethic culture
- Team-player with ability to adjust immediate priorities based on changing business needs
- Expertise in Martech, adtech, and project management workflow tools (e.g., Adobe Analytics, AEM, Confluence, Jira, Aprimo)
Preferred Skills:
- Co-brand and private label cards experience
ASSUMPTION: Strong communication, planning, and analytical skills are essential for this role, along with expertise in Martech and adtech tools.
💰 Compensation & Benefits
Salary Range: $144,480 - $216,720 per year
Benefits:
- Medical, dental, and vision coverage
- 401(k)
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job posting and is an estimate. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1812
Company Description:
- Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
- Citi's core activities are safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of our clients.
- Citi has over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities.
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: Citi's Website
ASSUMPTION: Citi is a large, global financial institution with a broad range of services and a long history of success in the industry.
📊 Role Analysis
Career Level: Senior leadership role (SVP)
Reporting Structure: This role may have direct reports and will collaborate with various cross-functional teams and stakeholders
Work Arrangement: On-site (Wilmington & Schaumburg) with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to expand the role's scope and impact as the team and business grow
- Opportunities to develop leadership skills and gain exposure to various aspects of the business
- Potential to progress to more senior roles within the organization
ASSUMPTION: This role offers significant growth potential and exposure to various aspects of the business, providing opportunities to develop leadership skills and advance one's career.
🌍 Location & Work Environment
Office Type: Corporate offices in Wilmington, Delaware, and Schaumburg, Illinois
Office Location(s): 1000 NORTH WEST ST WILMINGTON and 5900 Hurontario St, Schaumburg, IL 60173
Geographic Context:
- Wilmington, Delaware: A city in the Mid-Atlantic region of the United States, known for its historic sites and corporate headquarters
- Schaumburg, Illinois: A village in the northwest suburbs of Chicago, Illinois, known for its business parks and corporate campuses
Work Schedule: Full-time, typically 40 hours per week, with potential for flexible hours or remote work in the future
ASSUMPTION: The work environment is corporate, with opportunities for flexible work arrangements in the future.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and potential team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and relevant experience
- Cultural fit and alignment with Citi's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and industry knowledge
- Research Citi's mission, values, and recent projects to demonstrate your understanding of the company and its priorities
- Follow up after the interview to express your appreciation and reiterate your interest in the role
ATS Keywords: Partner Marketing, Acquisition Growth, SVP, Strategy Development, Channel Management, Team Leadership, Risk Assessment, Data-Driven Decision Making, Martech, Adtech
ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership, and industry-specific skills, as well as your cultural fit with Citi.
🛠️ Tools & Technologies
- Adobe Analytics
- Adobe Experience Manager (AEM)
- Confluence
- Jira
- Aprimo
- Other Martech and adtech tools as needed
ASSUMPTION: This role requires expertise in Martech, adtech, and project management workflow tools to effectively manage marketing programs and projects.
👔 Cultural Fit Considerations
Company Values:
- Client Centricity
- Responsibility
- Integrity
- Respect
- Excellence
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering outcomes
- Adaptable and comfortable in a dynamic, fast-paced environment
- Strong sense of accountability and ownership
Self-Assessment Questions:
- How do you demonstrate client centricity in your approach to work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you approach risk assessment and management in your decision-making process?
ASSUMPTION: Citi values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a highly matrixed, complex environment
- Navigating a large, global organization with diverse stakeholders
- Keeping up with industry trends and technological advancements in marketing and acquisition strategies
- Balancing the need for innovation with the requirement to maintain consistent, high-quality customer experiences
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, and candidates should be prepared to navigate a complex, dynamic work environment.
📈 Similar Roles Comparison
- Compared to related roles in marketing or business development, this role places a greater emphasis on strategic thinking, leadership, and risk assessment
- In the financial services industry, this role requires a strong understanding of credit card acquisition and partnerships with co-brand and private label card experience preferred
- Career progression in this role may lead to more senior leadership positions within Citi or related industries
ASSUMPTION: This role offers unique opportunities for growth and development, and candidates should be prepared to leverage their skills and experience to succeed in a dynamic, competitive environment.
📝 Sample Projects
- Developing and implementing a new acquisition channel to drive growth in a specific market segment
- Optimizing existing acquisition channels to improve performance and reduce costs
- Managing a cross-functional team to launch a new co-branded credit card product
ASSUMPTION: These sample projects illustrate the strategic, leadership, and project management aspects of the role, as well as the requirement for industry-specific knowledge and expertise.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and acquisition strategy for Citi Retail Services?
- Can you describe the team structure and dynamics for this role, and how does it collaborate with other teams within Citi?
- How does Citi support the professional development and growth of its employees, particularly in leadership roles like this one?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Citi approach risk management and issue resolution in this role, and what resources are available to support the SVP in this area?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and industry knowledge
- Research Citi's mission, values, and recent projects to demonstrate your understanding of the company and its priorities
- Follow up after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
