📌 Core Information
🔹 Job Title: Partner Marketing Card Acquisitions Growth, SVP
🔹 Company: Citi
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing acquisition strategies across priority channels
- Building new acquisition channels and optimizing existing ones
- Collaborating with digital teams and legal to launch and enhance channel capabilities
- Ensuring proper controls and well-documented processes
- Monitoring performance trends and competitive insights
- Managing a team of program managers
- Risk and issue management, and reporting project metrics
- Running project steering committees
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a highly matrixed environment.
📋 Key Responsibilities
✅ Lead the development of acquisitions strategies across priority channels by collaborating with business partners to identify efficiencies in our acquisition channels through innovations in strategy, targeting, delivery, process, and capabilities and size opportunities accordingly.
✅ Build-out new acquisition channels and programs and optimize existing ones.
✅ Work with digital teams, digital channel managers, and legal team to launch and enhance channel capabilities, creative assets, and customer experience development.
✅ Ensure the proper controls are in place and processes are well documented and monitored on a regular basis.
✅ Partner on reporting, tracking, forecasting, and competitive insights to evaluate program performance across all online acquisition channels, aiding in the development of future strategies.
✅ Develop content for strategic updates to cross-functional partners and leadership, weekly and monthly.
✅ Responsible for managing a team of program managers.
✅ Responsible for risk and issue management, reporting on project metrics and prioritization process.
✅ Run the project steering committee ensuring all stakeholders are well informed of active projects and project prioritizations are aligned with company and department strategies.
✅ Provide metrics on teams and project performance to ensure the growth and development of the team as well as providing a foundation for making data-driven decisions.
✅ Develop key dashboards and communication plans to keep all parties up to date regarding project statuses and issues.
✅ Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citi, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
ASSUMPTION: This role requires a high level of responsibility and accountability, with a strong focus on strategic decision-making and team leadership.
🎯 Required Qualifications
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: 10+ years of experience in business, particularly in project management, digital marketing, or credit card acquisition
Required Skills:
- Exemplary communication and presentation skills, with the ability to partner effectively and influence key decisions across various levels of the organization
- Excellent planning, forecasting, reporting, and analytical skills
- Exceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents, internal and external
- Partner-oriented mindset with the ability to make strategic recommendations that deliver mutually beneficial outcomes for Citi and our partners
- Comfortable in ambiguous situations, self-starter, and self-learner
- Comfortable operating in a highly matrixed, complex environment
- Strong sense of accountability and decisiveness in a strong work ethic culture
- Team-player with the ability to adjust immediate priorities based on changing business needs
- Expertise in Martech, adtech, and project management workflow tools i.e. Adobe Analytics, AEM, Confluence, Jira, Aprimo, etc.
Preferred Skills:
- Co-brand and private label cards experience
ASSUMPTION: Candidates should have a proven track record in acquisition marketing, with a strong focus on strategic planning and team leadership.
💰 Compensation & Benefits
Salary Range: $144,480.00 - $216,720.00
Benefits:
- Medical, dental & vision coverage
- 401(k)
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on individual qualifications and Citi's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1812
Company Description:
- Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
- Our core activities are safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of our clients.
- We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities.
- We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- and Transaction Services
Company Website: http://www.citigroup.com
ASSUMPTION: Citi is a large, global financial institution with a broad range of services and a long history of success in the industry.
📊 Role Analysis
Career Level: Senior leadership role
Reporting Structure: This role reports directly to the Head of Acquisitions for Citi Retail Services
Work Arrangement: On-site, full-time, with potential for remote work in the future
Growth Opportunities:
- Potential to grow into a more senior role within the organization
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to a wide range of business areas and functional teams
ASSUMPTION: This role offers significant opportunities for career growth and development within Citi's large and diverse organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Wilmington, Delaware, United States
Geographic Context:
- Wilmington is the largest city in the state of Delaware, located on the Delaware River
- The city is known for its historic sites, cultural attractions, and outdoor recreation opportunities
- Wilmington offers a mix of urban and suburban living, with a variety of neighborhoods to choose from
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: Wilmington offers a pleasant work-life balance, with a variety of cultural and recreational opportunities available outside of work hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and relevant experience
- Cultural fit and alignment with Citi's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Research Citi's mission, values, and recent projects to demonstrate your understanding of the organization
- Be prepared to discuss your long-term career goals and how this role fits into your overall career plan
ATS Keywords: Acquisition marketing, strategic planning, team leadership, project management, digital marketing, credit card acquisition, Martech, adtech
ASSUMPTION: Citi's application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Adobe Analytics
- Adobe Experience Manager (AEM)
- Confluence
- Jira
- Aprimo
- Microsoft Office Suite
- Google Workspace
- Slack
- Zoom
ASSUMPTION: Citi uses a wide range of tools and technologies to support its global operations and enable effective collaboration among its employees.
👔 Cultural Fit Considerations
Company Values:
- Client Centricity
- Integrity
- Responsibility
- Diversity
- Inclusion
- Agility
- Teamwork
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering results and driving business growth
- Comfortable working in a highly matrixed environment
- Adaptable and resilient in the face of change
Self-Assessment Questions:
- How do you demonstrate client centricity in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: Citi values a diverse and inclusive work environment, with a strong focus on teamwork and collaboration.
⚠️ Potential Challenges
- Managing a large team and multiple projects simultaneously
- Navigating a highly matrixed and complex organization
- Working in a fast-paced and dynamic environment
- Balancing the needs of multiple stakeholders, both internal and external
- Adapting to changes in the business landscape and market conditions
ASSUMPTION: This role presents significant challenges, but also offers substantial opportunities for growth and development.
📈 Similar Roles Comparison
- This role is unique in its focus on acquisition growth within Citi's partner marketing organization
- Similar roles in other organizations may focus on different aspects of marketing or have a broader scope of responsibilities
- Career paths for similar roles may vary depending on the organization's structure and industry-specific factors
ASSUMPTION: This role offers a unique opportunity to drive acquisition growth within Citi's partner marketing organization, with a clear focus on strategic planning and team leadership.
📝 Sample Projects
- Developing and executing a comprehensive acquisition strategy for a new partner channel
- Optimizing existing acquisition channels to improve performance and efficiency
- Launching and enhancing channel capabilities, creative assets, and customer experience development
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, with a focus on driving acquisition growth and optimizing channel performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role fit into the broader organization and contribute to Citi's overall goals?
- What are the key priorities for this role in the first 90 days?
- How does Citi support the professional development and growth of its employees?
- What are the biggest challenges facing the acquisition marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the organization and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Research Citi's mission, values, and recent projects to demonstrate your understanding of the organization
- Be prepared to discuss your long-term career goals and how this role fits into your overall career plan
- Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
