📌 Core Information
🔹 Job Title: Partner Marketing & Comms Manager (all genders)
🔹 Company: Zalando
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Marketing and communications towards Zalando partners, focusing on Zalando Marketing Services (ZMS)
- Planning and executing marketing activities across various digital marketing topics and opportunities
- Engaging and informing the large partner base via partner marketing channels and CRM tooling
- Collaborating with commercial, marketing, solution/service, and partner consultancy teams
- Analyzing marketing outcomes and driving continuous improvement
ASSUMPTION: This role requires a strong understanding of digital advertising and excellent communication skills to effectively engage and inform Zalando's large partner base.
📋 Key Responsibilities
✅ Develop and execute marketing plans for ZMS opportunities and solutions
✅ Create and distribute marketing content across multiple touchpoints, including web pages, videos, and webinars
✅ Manage CRM and audience segments for targeted partner communications
✅ Evaluate marketing activities and measure success using data-driven approaches
✅ Collaborate with various stakeholders to create marketing content and ensure its quality
ASSUMPTION: This role involves a high degree of project management, stakeholder communication, and data analysis to ensure effective partner engagement and marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Administration/Communication or equivalent
Experience: 3 years of experience in a similar role, with a strong background in digital marketing and B2B/partner communication
Required Skills:
- Excellent communication skills in written and oral English
- Strong organizational skills and attention to detail
- Ability to work independently and in a team
- Proficiency in Google Suite (Docs, Sheets, Forms, and Slides)
- Experience with communication/CRM tools, such as HubSpot, Salesforce, Mailchimp, and webinar tools
Preferred Skills:
- Knowledge of German or Native English
- Experience with data analysis and reporting
- Background in project management
ASSUMPTION: Candidates with a strong digital marketing background, excellent communication skills, and experience with CRM tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and market standards for the role and location)
Benefits:
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando
- 30% off Zalando Lounge
- Discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model (60% remote per week)
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Gympass)
- Mental health support and coaching
Working Hours: 40 hours per week, with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Zalando is a leading online platform for fashion and lifestyle, operating in 25 markets across Europe
Company Size: Zalando has over 10,000 employees, providing a large and diverse work environment
Founded: Zalando was founded in Berlin in 2008
Company Description:
- Zalando offers a wide range of international brands and local labels, providing a one-stop fashion destination for inspiration, innovation, and interaction
- The company's logistics network with 12 centrally located fulfillment centers allows it to efficiently serve customers throughout Europe
- Zalando promotes an inclusive corporate culture that welcomes different perspectives and brings together people from diverse backgrounds
Company Specialties:
- Technology
- Fashion
- Operations & Logistics
- Commerce
- Account management
Company Website: https://jobs.zalando.com/en/?gh_src=22377bdd1us
ASSUMPTION: Zalando's large size and diverse workforce provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for professionals with 2-5 years of experience in digital marketing, B2B communication, or a related field
Reporting Structure: The Partner Marketing & Comms Manager reports directly to the Head of Partner Marketing
Work Arrangement: This is a hybrid role, with 2 days on-site per week
Growth Opportunities:
- Progression to a senior role within the marketing department
- Expansion into other areas of marketing or related fields, such as advertising or brand management
- Potential to work on international projects and gain experience in cross-cultural teams
ASSUMPTION: This role offers strong growth potential within Zalando's marketing department and the broader fashion and lifestyle industry.
🌍 Location & Work Environment
Office Type: Zalando's headquarters in Berlin is a modern, collaborative workspace with a focus on employee well-being
Office Location(s): Valeska-Gert-Straße 5, Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving fashion and tech scene
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: The hybrid work arrangement allows for a flexible balance between on-site and remote work
ASSUMPTION: Berlin provides an exciting and dynamic work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Head of Partner Marketing
Key Assessment Areas:
- Digital marketing expertise and understanding of B2B communication
- Excellent communication and presentation skills
- Project management and stakeholder engagement abilities
- Data analysis and reporting skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and B2B communication experience
- Prepare examples of successful marketing campaigns or projects you've worked on
- Demonstrate your understanding of Zalando's business and the role of ZMS in the interview
ATS Keywords: Digital Marketing, B2B Communication, Partner Marketing, CRM, Marketing Planning, Content Creation, Data Analysis
ASSUMPTION: Zalando's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing expertise and strong communication abilities.
🛠️ Tools & Technologies
- Google Suite (Docs, Sheets, Forms, and Slides)
- CRM tools (HubSpot, Salesforce, or similar)
- Email marketing tools (Mailchimp or similar)
- Webinar tools (Zoom, GoToWebinar, or similar)
- Data analysis and reporting tools (Google Analytics, Tableau, or similar)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to manage partner communications, create marketing content, and analyze marketing outcomes.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative & Data-Driven
- Collaborative & Inclusive
- Entrepreneurial & Decisive
Work Style:
- Collaborative and team-oriented, with a focus on open communication and knowledge-sharing
- Data-driven and analytical, with a strong emphasis on continuous improvement
- Innovative and creative, with a willingness to explore new ideas and approaches
Self-Assessment Questions:
- Do I have a strong background in digital marketing and B2B communication?
- Am I comfortable working in a collaborative, data-driven environment?
- Do I have excellent communication and presentation skills?
ASSUMPTION: Zalando values candidates who are customer-focused, innovative, collaborative, and entrepreneurial, with a strong commitment to data-driven decision-making.
⚠️ Potential Challenges
- Managing a large partner base and ensuring effective communication across multiple channels
- Balancing the needs and priorities of various stakeholders, including commercial, marketing, and partner consultancy teams
- Working in a fast-paced, dynamic environment with frequent changes and new opportunities
- Adapting to a hybrid work arrangement and maintaining effective communication with on-site and remote colleagues
ASSUMPTION: These challenges require strong project management, stakeholder engagement, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- This role is unique to Zalando, focusing on partner marketing and communications for ZMS opportunities and solutions
- Similar roles in other companies may focus on different aspects of marketing, such as advertising, brand management, or customer acquisition
- Career progression in this role may lead to senior marketing positions or expansion into related fields, such as advertising or brand management
ASSUMPTION: This role offers a unique opportunity to focus on partner marketing and communications within Zalando's growing marketing department.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new ZMS opportunity or solution
- Creating targeted partner communications and content for specific audience segments
- Analyzing marketing outcomes and optimizing campaigns based on data-driven insights
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role, from marketing planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other marketing teams and stakeholders within Zalando?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Zalando support the professional development and growth of its employees?
- What is the work-life balance like for this role, and how does Zalando support work-life balance for its employees?
ASSUMPTION: These questions help applicants understand the day-to-day responsibilities, priorities, and growth opportunities of the role, as well as Zalando's commitment to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Zalando careers page
- Tailor your resume and cover letter to highlight your digital marketing and B2B communication experience
- Prepare examples of successful marketing campaigns or projects you've worked on
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
