Partner Marketing Lead | 10 to 15 years | Bengaluru

📌 Core Information

🔹 Job Title: Partner Marketing Lead

🔹 Company: Capgemini

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-21

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing partner marketing programs
• Collaborating with various teams to enhance brand reach and generate leads
• Measuring the impact of marketing initiatives and tracking ROI
• Strategic planning and execution of partner-led marketing strategies and events

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with multiple teams.

📋 Key Responsibilities

✅ Align and facilitate integration of partner marketing programs and campaigns with unified messaging and strategic programming within financial services unified marketing plan

✅ Shape and manage messaging for financial services partner events as well as participation at GSIP-led strategic partner events

✅ Collaborate with FS marketing as well as alliances managers to develop, manage, and measure impact of partner marketing programs

✅ Oversee, together with industry team and alliance team, marketing content including web, email, digital, and social media.

✅ Work with FS alliances and GSIP marketing teams to strategically position FS effectively at the GSIP-led partner events and drive sale pipeline opportunities.

✅ Helping with planning and managing FS participation at CXO events.

✅ Tracking and reporting ROI for financial services events portfolio of hosted and sponsored industry and partner events.

ASSUMPTION: The role involves a mix of strategic planning, project management, and execution, with a focus on driving results and measuring impact.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business administration, or a related field, preferred.

Experience: 10-12 years of marketing campaigns experience, preferably focused on partners and event marketing

Required Skills:

• Strategic planning and execution
• Project management
• Communication skills
• Organizational skills
• Attention to detail
• Initiative
• Team spirit
• Flexibility

Preferred Skills:

• Experience with AI and generative AI
• Familiarity with cloud and data technologies
• Knowledge of IT services and consulting industry

ASSUMPTION: While not explicitly stated, familiarity with technology and digital marketing trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (estimated based on industry standards for similar roles and experience levels)

Benefits:

• Health insurance
• Retirement plans
• Employee assistance programs
• Learning and development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Capgemini operates in the IT services and IT consulting industry, with a focus on digital transformation, innovation, and sustainable IT.

Company Size: Capgemini is a large organization with over 312,500 employees globally, providing a diverse and dynamic work environment.

Founded: Capgemini was founded in 1967 and has since grown into a global leader in its industry.

Company Description:

• Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world.
• The company delivers end-to-end services and solutions leveraging its market-leading capabilities in AI, generative AI, cloud, and data, combined with its deep industry expertise and partner ecosystem.
• Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs.

Company Specialties:

• Outsourcing
• Process Consulting
• Package Based Solutions
• Custom Solution Development
• Application Management
• Artificial Intelligence
• Business Consulting
• Cloud
• Digital
• Managed Services
• Digital Transformation
• Innovation
• Intelligent Industry
• Sustainable IT
• and Generative AI

Company Website: www.capgemini.com

ASSUMPTION: Capgemini's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in partner marketing and event management.

Reporting Structure: The Partner Marketing Lead will report to the Director of Industry Marketing, FS.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.

Growth Opportunities:

• Potential to expand the role's scope and responsibilities based on performance and business needs.
• Opportunities to work on diverse projects and collaborate with various teams across the organization.
• Access to learning and development programs to enhance skills and advance career growth.

ASSUMPTION: Given Capgemini's size and global presence, there are ample opportunities for career progression and development within the organization.

🌍 Location & Work Environment

Office Type: Capgemini's Bangalore office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry.
• The city offers a mix of traditional and modern culture, with a wide range of dining, entertainment, and recreational options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed.

ASSUMPTION: Bangalore's vibrant tech industry and Capgemini's modern work environment provide an ideal setting for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and planning
• Project management and execution skills
• Communication and interpersonal skills
• Cultural fit and alignment with Capgemini's values

Application Tips:

• Highlight relevant experience and achievements in partner marketing and event management.
• Tailor your resume and cover letter to emphasize your fit for this role and Capgemini's company culture.
• Prepare examples of successful partner marketing campaigns and events you've managed.

ATS Keywords: Partner Marketing, Event Marketing, Strategic Planning, Project Management, Marketing Campaigns, Brand Reach, Lead Generation, ROI Tracking, Collaboration, Teamwork, Capgemini

ASSUMPTION: Capgemini's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with relevant marketing, project management, and analytics tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Honesty and integrity
• Boldness
• Trust and teamwork
• Freedom
• Client value creation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering impact
• Adaptable and open to change
• Innovative and forward-thinking

Self-Assessment Questions:

• How have you demonstrated boldness and innovation in your previous partner marketing roles?
• Can you provide an example of a time when you had to adapt to significant changes in a marketing campaign or event?
• How do you ensure that your marketing efforts align with the broader organizational strategy and objectives?

ASSUMPTION: Capgemini's company culture emphasizes collaboration, innovation, and a results-driven approach, with a focus on creating tangible impact for clients and society.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast-paced and ever-evolving marketing landscape
• Ensuring consistent and high-quality marketing content across various channels and platforms
• Measuring and reporting on marketing performance and ROI effectively

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic planning, and a focus on continuous improvement.

📈 Similar Roles Comparison

• Compared to other partner marketing roles, this position places a greater emphasis on strategic planning and execution, as well as collaboration with various teams across the organization.
• In the IT services and consulting industry, Capgemini's size and global presence offer unique opportunities for career growth and development.
• Career progression in this role could lead to leadership positions in marketing or other areas of the business, depending on individual skills and interests.

ASSUMPTION: This role offers a unique blend of strategic planning, project management, and collaboration, with ample opportunities for career growth and development within Capgemini.

📝 Sample Projects

• Developing and executing a comprehensive partner marketing strategy for a major financial services event
• Collaborating with alliance managers to create targeted marketing campaigns for key partner accounts
• Managing the end-to-end process for a series of CXO events, from planning and logistics to post-event analysis and reporting

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and project management aspects of the Partner Marketing Lead role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Capgemini's financial services business?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Capgemini support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Capgemini foster a culture of innovation and continuous improvement in its marketing efforts?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the team, and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful partner marketing campaigns and events you've managed
• Follow up with the Capgemini recruitment team one week after submission to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.