📌 Core Information
🔹 Job Title: Partner Marketing Lead
🔹 Company: Allianz Insurance
🔹 Location: Datchet, United Kingdom
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🚀 Job Overview
Key aspects of this role include:
- Managing and growing key partner lead generation performance inline with commercial objectives.
- Delivering effective B2B and B2B2C marketing activity utilizing the full marketing mix.
- Attending external partner meetings and building positive working relationships.
- Creating sales support tools, including training and pitch documents.
- Attending and assisting in the delivery of industry and partner events.
- Overseeing the design and delivery of partner and customer digital journeys to optimize performance.
- Working collaboratively with internal stakeholders at all levels to deliver success for the business and partners.
- Identifying and accessing growth opportunities and working collaboratively to implement action at pace.
- Managing the sign-off of marketing assets and product information inline with internal processes and Financial Conduct Authority rules.
- Assisting in the delivery of successful change projects and proposition enhancements.
- Presenting information to internal stakeholders and partners.
- Analyzing and reporting on partner performance and marketing campaign KPIs.
ASSUMPTION: This role requires a proactive and collaborative individual with strong project management skills and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Partner Lead Generation & Marketing Management:
- Monitor and grow key partner lead generation performance.
- Deliver effective B2B and B2B2C marketing activity.
- Manage marketing assets and product information sign-off processes.
❓ ASSUMPTION: The successful candidate will have a proven track record in managing marketing campaigns and driving lead generation.
✅ Partner Relationship Management:
- Attend external partner meetings and build positive working relationships.
- Collaborate with internal stakeholders to deliver success for the business and partners.
❓ ASSUMPTION: Strong stakeholder management skills and the ability to build and maintain effective working relationships are crucial for this role.
✅ Sales Support & Event Management:
- Create sales support tools, including training and pitch documents.
- Attend and assist in the delivery of industry and partner events.
❓ ASSUMPTION: Experience in creating sales support materials and event management is desirable for this role.
✅ Digital Journey Optimization & Change Project Support:
- Oversee the design and delivery of partner and customer digital journeys to optimize performance.
- Assist in the delivery of successful change projects and proposition enhancements.
❓ ASSUMPTION: Familiarity with digital marketing and experience in supporting change projects are beneficial for this role.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- Proven experience in marketing or trading roles, with a minimum of 2-5 years leading marketing campaigns.
Required Skills:
- Marketing/trading experience with proven experience leading marketing campaigns.
- Excellent copywriting and proof-reading skills with exceptional attention to detail.
- Previous experience working with agencies, partners, or suppliers.
- Excellent verbal and written communication skills with proven stakeholder management skills.
- Collaborative and enjoys working cross-functionally.
- Self-starter with the initiative to drive projects at pace.
- Good time management skills and the ability to juggle multiple priorities.
Preferred Skills:
- An interest in pets, pet welfare, and the veterinary industry.
- Insurance experience is desirable but not essential.
- CIM educated or working towards is desirable but not essential.
- Experience using Adobe Marketo is desirable but not essential.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per year (based on experience and location)
Benefits:
- Flexible buy/sell holiday options.
- Hybrid working (3 days on-site, 2 days remote).
- Annual performance-related bonus.
- Contributory pension scheme.
- Development days.
- Discount up to 50% on a range of insurance products including car, home, and pet.
- Retail discounts.
- Volunteering days.
Working Hours: Full-time (40 hours per week) with flexible working options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Enterprise)
Founded: 1890 (Munich, Germany)
Company Description:
- Allianz Group is a global leader in insurance and asset management, serving over 100 million customers in more than 70 countries.
- Recognized as a responsible business, Allianz is committed to sustainability and is a signatory of various diversity and inclusion charters.
- The company offers a range of benefits and flexible working arrangements to support employee well-being and work-life balance.
Company Specialties:
- Insurance
- Asset Management
- and Financials
📊 Role Analysis
Career Level: Mid-level to senior (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Partner Marketing or an equivalent position.
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the company.
- Opportunities to work on high-impact projects and collaborate with various teams across the organization.
ASSUMPTION: Allianz offers growth opportunities based on individual performance, skills development, and career aspirations.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location: Datchet, United Kingdom
Geographic Context:
- Datchet is a small village in Berkshire, England, with a population of approximately 5,000 people.
- The office is located in the Datchet Datton Park business park, offering a mix of on-site and remote work options.
Work Schedule:
- The role follows a hybrid work arrangement with 3 days on-site and 2 days remote, with flexibility based on team and project needs.
ASSUMPTION: The work schedule may vary based on business needs and team preferences.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. On-site or virtual interview with the hiring manager.
4. Final interview with senior leadership or relevant stakeholders.
Key Assessment Areas:
- Marketing and campaign management skills.
- Stakeholder management and communication skills.
- Problem-solving and analytical skills.
- Cultural fit and alignment with Allianz's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of successful marketing campaigns and their outcomes.
- Research Allianz's industry and company-specific context to demonstrate your understanding and enthusiasm for the role.
ATS Keywords: Partner Marketing, Lead Generation, B2B Marketing, B2B2C Marketing, Stakeholder Management, Project Management, Digital Marketing, Insurance Marketing, Pet Insurance
ASSUMPTION: Applicants should tailor their application materials to include these relevant keywords to improve their visibility in the applicant tracking system.
🛠️ Tools & Technologies
- Adobe Marketo (desirable)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with relevant marketing and project management tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Partnership
- Courage
- Excellence
Work Style:
- Collaborative and team-oriented.
- Results-driven and proactive.
- Adaptable and open to change.
- Strong communication and interpersonal skills.
Self-Assessment Questions:
1. How do you align with Allianz's core values, particularly 'Responsibility' and 'Partnership' in this role?
2. Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
3. How do you approach building and maintaining effective working relationships with diverse stakeholders, both internally and externally?
ASSUMPTION: Applicants should reflect on their personal values, work style, and experiences to demonstrate a strong fit with Allianz's company culture and the specific requirements of this role.
⚠️ Potential Challenges
1. Balancing multiple priorities and managing competing demands from various stakeholders.
2. Adapting to changes in partner relationships, marketing strategies, or product offerings.
3. Ensuring compliance with internal processes and regulatory requirements (e.g., Financial Conduct Authority rules).
4. Maintaining a healthy work-life balance while working in a hybrid environment.
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and sometimes demanding work environment.
📈 Similar Roles Comparison
1. Partner Marketing Manager vs. Marketing Manager:
- Partner Marketing Manager focuses on managing relationships with external partners and driving lead generation through partnerships.
- Marketing Manager oversees all marketing activities and campaigns, including those not related to partnerships.
2. Industry-specific context:
- This role is specific to the pet insurance industry, requiring an understanding of pet welfare, veterinary services, and related market trends.
3. Career path comparison:
- Partner Marketing Manager: Partner Marketing Manager → Senior Partner Marketing Manager → Director of Partner Marketing
- Marketing Manager: Marketing Manager → Senior Marketing Manager → Marketing Director
ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
1. Partner Marketing Campaign:
- Develop and execute a marketing campaign to drive lead generation through a key pet insurance partner.
- Collaborate with the partner to create targeted marketing materials and optimize campaign performance.
2. Digital Journey Optimization:
- Analyze and improve the digital customer journey for a specific partner, focusing on conversion rate optimization and user experience enhancement.
3. Event Management:
- Plan and execute an industry event or webinar, featuring key speakers and targeted attendees, to raise brand awareness and generate leads.
ASSUMPTION: Applicants should provide specific examples of their marketing campaign management, digital marketing, and event management experiences to demonstrate their qualifications for this role.
❓ Key Questions to Ask During Interview
1. Role Responsibilities:
- Can you provide more details about the day-to-day responsibilities of the Partner Marketing Lead role?
- How does this role fit into the broader marketing team and organization?
2. Team Structure & Collaboration:
- Who will I be working with closely in this role, and how will our teams collaborate to achieve our goals?
- What is the team's dynamic, and how do team members support each other's work?
3. Company Culture & Values:
- How does Allianz's company culture translate into the day-to-day work environment, particularly in this role?
- Can you provide an example of how the company's values have been demonstrated in this role or within the marketing team?
4. Growth & Development:
- What opportunities are there for professional growth and development within this role and the broader marketing team?
- How does the company support the career progression of its marketing employees?
5. Work-Life Balance:
- How does the company promote work-life balance for its employees, particularly those in hybrid or remote work arrangements?
ASSUMPTION: Applicants should ask thoughtful and relevant questions to demonstrate their interest in the role and the company, as well as to gain insights into the work environment and team dynamics.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://careers.allianz.com/global/en/job/77364/Partner-Marketing-Lead).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for phone or video screening and on-site or virtual interviews by researching Allianz's industry, company-specific context, and the role's key responsibilities.
4. Follow up with the hiring manager after your interview, expressing your interest in the role and asking any remaining questions.
5. If selected for the final round, be prepared to present a marketing campaign case study or provide examples of your successful marketing initiatives.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
