📌 Core Information
🔹 Job Title: Partner Marketing Lead, Senior Vice President
🔹 Company: Citi
🔹 Location: Schaumburg, IL, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing marketing strategies to drive acquisitions, spend, and loyalty across multiple partnerships
- Collaborating with various teams, including marketing, finance, analytics, and partner management
- Serving as a thought leader and providing support to meet sales, revenue, acquisitions, engagement goals, and drive business results
- Uncovering value and optimizing existing programs, and developing annual marketing plans with budgets and resource needs
- Operating as a senior lead in internal and external meetings, helping drive alignment and operating as one team
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a deep understanding of marketing strategies and a proven track record of driving results in a partnership environment.
📋 Key Responsibilities
✅ Serve as a key member of the marketing team, providing thought leadership and support to meet sales, revenue, acquisitions, engagement goals, and drive business results
✅ Develop marketing strategies and partner POVs to drive value across portfolios, working with the broader marketing organization, finance, analytics, and partner management
✅ Uncover more value and optimize existing programs
✅ Develop annual marketing plan, in partnership with day-to-day portfolio leads, inclusive of budgets and resource needs
✅ Serve as a senior lead in internal and external meetings, helping drive alignment and operate as one team
✅ Support controls framework
ASSUMPTION: The key responsibilities listed above are essential for the successful performance of this role. However, the specific tasks and priorities may vary depending on business needs and the candidate's skills and experience.
🎯 Required Qualifications
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: 10+ years of experience in marketing within the financial services industry
Required Skills:
- Exceptional communication skills, with a focus on action and problem-solving
- Proven ability to work collaboratively across internal and external teams, creating partnerships and influencing teams
- Thoughtful and intellectually curious, with a growth mindset
- Consumer-oriented and passionate about the power of marketing
Preferred Skills:
- Strong digital marketing experience
- Strong digital payment experience
ASSUMPTION: The required and preferred skills listed above are essential for the successful performance of this role. However, the specific skills and qualifications may vary depending on business needs and the candidate's skills and experience.
💰 Compensation & Benefits
Salary Range: $144,480 - $216,720 per year
Benefits:
- Medical, dental, and vision coverage
- 401(k)
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level, experience, and location. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1812
Company Description:
- Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
- Our core activities are safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of our clients.
- We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities.
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: Citi
ASSUMPTION: Citi is a global financial services company with a long history and a broad range of products and services. This role is part of the Client Organization within US Personal Banking, supporting the Citi Retail Services business.
📊 Role Analysis
Career Level: Senior Vice President
Reporting Structure: This role reports directly to the Head of Marketing for Citi Retail Services.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to expand the role's scope and impact as the business grows and evolves
- Opportunities to work on high-visibility projects and collaborate with senior leadership
- Possibility to transition into other marketing roles or take on additional responsibilities within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career within Citi.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Schaumburg, IL, United States
Geographic Context:
- Schaumburg is a suburb of Chicago, located approximately 30 miles northwest of the city's downtown area.
- The region offers a mix of urban and suburban living, with easy access to major transportation networks and cultural attractions.
- The cost of living in Schaumburg is generally lower than in Chicago, providing affordable housing options for residents.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work as needed
ASSUMPTION: The work environment for this role is primarily on-site, with some flexibility for remote work as needed. The Schaumburg office is a corporate headquarters for Citi, offering a professional and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with a recruiter or HR representative
- In-depth behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Communication and problem-solving skills
- Collaboration and partnership-building abilities
- Strategic thinking and marketing expertise
- Cultural fit and alignment with Citi's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, skills, and accomplishments relevant to this role.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualifications.
- Research Citi's company culture and values to ensure a strong cultural fit.
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement.
ATS Keywords: Marketing, strategy, partnerships, acquisitions, engagement, business results, collaboration, communication, problem-solving, growth mindset, consumer-oriented, digital marketing, digital payment
ASSUMPTION: The application process for this role is competitive, and candidates should expect to go through multiple rounds of interviews. Preparing thoroughly and tailoring your application materials to the role's requirements will increase your chances of success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, JIRA)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills, experience, and the team's needs. However, strong proficiency in marketing automation platforms, CRM software, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Responsible finance
- Inclusive culture
- Performance-driven
- One Citi
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Innovative and adaptable
- Data-driven and analytical
- Strong communication and influencing skills
Self-Assessment Questions:
- Do I align with Citi's values, particularly in being client-centric, responsible, and inclusive?
- Am I comfortable working in a collaborative, results-driven, and innovative environment?
- Do I have strong communication and influencing skills, and am I comfortable using data to drive decision-making?
ASSUMPTION: Citi values a diverse and inclusive work environment, and candidates should expect to work collaboratively with team members from various backgrounds and disciplines. Strong communication and influencing skills are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple partnerships and priorities simultaneously
- Balancing strategic thinking with day-to-day tactical execution
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Adapting to a dynamic and evolving business environment
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing within a financial services organization, with a focus on partnerships and acquisitions.
- However, this role is unique in its focus on the full life cycle of partnerships and Citi-owned channels, as well as its strategic and senior leadership responsibilities.
- Career progression in this role may lead to senior marketing leadership positions or other strategic roles within the organization.
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on partnerships, acquisitions, and strategic leadership sets it apart and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a marketing campaign to drive acquisitions for a new partnership
- Optimizing an existing program to improve engagement and spend among partners
- Collaborating with finance and analytics teams to identify opportunities for cost savings and revenue growth
ASSUMPTION: The specific projects for this role may vary depending on business needs and the candidate's skills and experience. However, successful candidates will have a proven track record of driving results in marketing projects and a strong understanding of the financial services industry.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Citi support the growth and development of its marketing professionals?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and engaging questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your marketing experience, skills, and accomplishments relevant to this role.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualifications.
- Research Citi's company culture and values to ensure a strong cultural fit.
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement.
- Follow up with the recruiter or hiring manager within one week after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
