📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Datadog
🔹 Location: Sydney, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing partner marketing programs with top cloud and channel partners in ANZ
- Aligning closely with ANZ partner sales leaders to support key regional priorities and drive new customer acquisition and pipeline growth
- Owning the end-to-end execution of partner-led and co-branded marketing activities
- Collaborating cross-functionally with global partner marketing, regional sales, field marketing, and partner enablement teams
- Managing regional MDF (Market Development Funds) and ensuring effective allocation to high-impact programs
ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance multiple priorities and stakeholders.
📋 Key Responsibilities
✅ Develop and execute partner marketing programs with top cloud and channel partners in ANZ, including joint events, digital campaigns, and demand generation initiatives
✅ Align closely with ANZ partner sales leaders to support key regional priorities and drive new customer acquisition and pipeline growth
✅ Own the end-to-end execution of partner-led and co-branded marketing activities, from planning through to performance analysis
✅ Track, measure, and report on campaign performance, optimizing for impact and return on investment
✅ Localize global campaigns and ensure consistency with Datadog’s broader partner marketing strategy while adapting to ANZ market needs
✅ Collaborate cross-functionally with global partner marketing, regional sales, field marketing, and partner enablement teams
✅ Manage regional MDF (Market Development Funds) and ensure effective allocation to high-impact programs
ASSUMPTION: This role requires strong communication skills to work effectively with various teams and partners.
🎯 Required Qualifications
Education: Bachelor's degree required; Master's degree a plus
Experience: 5+ years of partner marketing experience, ideally with a focus on cloud platforms and channel ecosystems in ANZ or broader APJ
Required Skills:
- Proven ability to develop and execute partner marketing campaigns that drive measurable results
- Strong understanding of the partner landscape in ANZ, including cloud providers (e.g., AWS, Azure, Google Cloud) and key resellers/distributors
- Strategic thinker with the ability to connect marketing activities to business outcomes
- Excellent communication and project management skills; comfortable working cross-functionally in a fast-paced environment
- Desire to work in a high-growth, collaborative startup-like atmosphere
- Ability to travel up to 25% within the region
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Fluency in additional languages (e.g., Mandarin, Japanese)
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and additional languages may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Partner Marketing Manager role in Sydney, the estimated salary range is AUD 120,000 - 160,000 per year.
Benefits:
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Product training to develop an in-depth understanding of our product and space
- Best in breed onboarding
- Internal mentor and buddy program cross-departmentally
- Friendly and inclusive workplace culture
Working Hours: Full-time position with a flexible hybrid work arrangement, allowing for remote work and in-office collaboration.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Datadog operates in the Software Development industry, focusing on cloud-scale monitoring and security for metrics, traces, and logs in one unified platform.
Company Size: Datadog has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Datadog was founded in 2010 and has since grown into a publicly-traded company with a global presence.
Company Description:
- Datadog provides a comprehensive monitoring and security platform for cloud applications
- Offers a unified platform for metrics, traces, and logs, enabling DevOps teams to avoid downtime, resolve performance issues, and ensure optimal user experiences
- Supports various technologies and open-source tools, with a strong focus on Golang
Company Specialties:
- SaaS
- APM
- Software
- Log Management
- Cloud
- DevOps
- Monitoring
- Infrastructure
- Distributed Systems
- Cloud Computing
- Open-source
- and Golang
Company Website: datadoghq.com
ASSUMPTION: Datadog's focus on cloud-scale monitoring and security makes it an attractive employer for tech-savvy professionals seeking to work with cutting-edge technology.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in partner marketing, with a focus on cloud platforms and channel ecosystems.
Reporting Structure: The Partner Marketing Manager will report to the Senior Group Manager, Partner Marketing for APJ and work closely with regional partner sales teams and strategic partners.
Work Arrangement: This is a hybrid role, requiring up to 25% travel within the region.
Growth Opportunities:
- Potential to grow within the partner marketing team or explore other opportunities within Datadog's global organization
- Chance to work with a diverse range of partners and expand professional networks
- possibility to influence Datadog's partner marketing strategy and make a significant impact on the company's growth
ASSUMPTION: This role offers ample opportunities for professional growth and development within Datadog's expanding partner marketing team.
🌍 Location & Work Environment
Office Type: Datadog's Sydney office is a hybrid workspace, allowing for both remote work and in-office collaboration.
Office Location(s): 333 George St, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is a major city in Australia, offering a vibrant culture, diverse communities, and a high quality of life
- The city is home to a thriving tech industry, with numerous opportunities for professional growth and networking
- Sydney's central business district (CBD) is easily accessible by public transportation, making it convenient for commuters
Work Schedule: Full-time position with a flexible hybrid work arrangement, allowing for remote work and in-office collaboration.
ASSUMPTION: Sydney's dynamic tech industry and high quality of life make it an attractive location for tech professionals seeking to advance their careers in partner marketing.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager or HR representative
- In-depth behavioral and technical interviews with cross-functional team members
- Final round interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign development and execution experience
- Cross-functional collaboration and communication skills
- Understanding of the ANZ partner landscape and market needs
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful partner marketing campaigns you've executed in the past
- Research Datadog's products and services to demonstrate your understanding of the company and its offerings
ATS Keywords: Partner Marketing, Cloud Platforms, Channel Ecosystems, Campaign Development, Project Management, Communication, Strategic Thinking, Cross-Functional Collaboration, ANZ Partner Landscape, Market Needs
ASSUMPTION: Datadog's recruitment process is designed to assess candidates' strategic thinking, campaign development skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketo (or similar marketing automation tools)
- Salesforce (or similar CRM platforms)
- Google Workspace (G Suite)
- Datadog's proprietary partner marketing platform
ASSUMPTION: Familiarity with marketing automation tools, CRM platforms, and Google Workspace is beneficial for this role, as is an understanding of Datadog's proprietary partner marketing platform.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative and Ambitious
- Collaborative and Inclusive
- Results-Driven
- Open and Honest
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and communication
- Data-driven decision-making
- Continuous learning and growth mindset
- Flexible and adaptable to changing priorities and market needs
Self-Assessment Questions:
- How do you align marketing activities with business outcomes to drive measurable results?
- Can you provide an example of a successful partner marketing campaign you've executed, and how you adapted it to local market needs?
- How do you balance multiple priorities and stakeholders in a fast-paced, dynamic environment?
ASSUMPTION: Datadog values candidates who are customer-obsessed, innovative, collaborative, results-driven, open, and honest, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Adapting global campaigns to local market needs while maintaining consistency with Datadog's broader partner marketing strategy
- Balancing remote work and in-office collaboration effectively in a hybrid work arrangement
- Navigating the ANZ partner landscape and building strong relationships with key cloud providers and resellers/distributors
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other partner marketing roles, this position offers a unique focus on the ANZ region and a strong emphasis on cloud platforms and channel ecosystems
- Datadog's industry-specific context and market position make it an attractive employer for tech-savvy professionals seeking to work with cutting-edge technology
- Career path comparison: This role offers opportunities for professional growth and development within Datadog's expanding partner marketing team
ASSUMPTION: This role stands out due to its regional focus, industry-specific context, and opportunities for professional growth and development within Datadog's partner marketing team.
📝 Sample Projects
- Developing and executing a joint event with a top cloud provider in ANZ, including targeted invitations, event logistics, and post-event follow-up
- Creating a co-branded digital campaign with a key reseller/distributor, including email marketing, social media promotion, and lead generation tactics
- Managing regional MDF allocation and tracking performance metrics for partner-led marketing activities, optimizing for impact and return on investment
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Partner Marketing Manager role at Datadog.
❓ Key Questions to Ask During Interview
- How does Datadog support the growth and development of its partner marketing team members?
- Can you describe the team structure and dynamics within the partner marketing team and how it collaborates with other departments?
- How does Datadog foster a customer-obsessed and innovative culture, and what opportunities are there for employees to contribute to this?
- What are the key priorities for the Partner Marketing Manager role in the first 90 days, and how will success be measured?
- How does Datadog approach work-life balance and employee well-being, particularly in a hybrid work arrangement?
ASSUMPTION: Asking these questions will help you understand Datadog's culture, team dynamics, and expectations for the Partner Marketing Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful partner marketing campaigns you've executed in the past
- Research Datadog's products and services to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
