📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Netradyne
🔹 Location: San Diego, CA or San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with up to 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-touch marketing programs with channel partners
- Managing partner program budgets, calendars, and execution timelines
- Creating partner toolkits, sales enablement materials, and training resources
- Driving partner engagement through newsletters, webinars, and partner portals
- Optimizing programs based on data and partner feedback
ASSUMPTION: This role requires strong leadership, communication, and collaboration skills to work effectively with cross-functional teams and channel partners.
📋 Key Responsibilities
✅ Support partners with co-brand campaigns including regional events, webinars, trade shows, email, digital, social, and third-party sponsorships
✅ Manage partner program budgets, calendars, and execution timelines
✅ Own the strategy, planning, execution, and measurement of partner campaigns responsible for delivering specific pipeline and ROI goals to grow the channel business
✅ Create partner toolkits, sales enablement materials, and training resources
✅ Drive partner engagement through newsletters, webinars, and partner portals
✅ Develop and implement strategies to help generate and nurture leads for resellers
✅ Develop and manage training and incentive programs for partner staff
✅ Ensure partners’ marketing efforts align with Netradyne’s brand guidelines and messaging; work with the brand team to approve new assets
✅ Maintain regular communication and build strong relationships with resellers to assist in growing their business
✅ Help create co-brand marketing materials and manage content on the partner portal
✅ Continuously optimize programs based on data and partner feedback
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent industry experience required
Experience: Minimum 6 years of relevant B2B marketing experience, ideally with some partner marketing experience
Required Skills:
- Proven success in building and executing joint marketing programs with technology or channel partners
- Excellent project management, communication, and relationship-building skills
- Experience with marketing automation platforms (e.g., Marketo, HubSpot), CRM (e.g., Salesforce), and partner portals
- Ability to thrive in a fast-paced, collaborative environment
- Excellent oral and written communications skills
- Willingness to travel up to 25% as needed
Preferred Skills:
- Experience in the fleet safety or related industries
- Fluency in additional languages (e.g., Spanish)
ASSUMPTION: Candidates with experience in B2B marketing and partner marketing are strongly encouraged to apply. Relevant industry experience may be considered in lieu of a bachelor's degree.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 USD per year
Benefits:
- Company Paid Health Care, Dental, and Vision Coverage (including coverage for partner and dependents)
- Three Health Care Plan Options
- FSA and HSA Options
- Generous PTO and Sick Leave
- 401(K)
- Disability and Life Insurance Benefits
- $50 Phone Stipend per pay period
Working Hours: Full-time, typically 40 hours per week, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Partner Marketing Manager role with 5-10 years of experience in the software development industry. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Netradyne operates in the software development industry, focusing on fleet safety solutions using Computer Vision and Edge Computing. The company is a leader in its space, experiencing rapid growth (4x year-over-year).
Company Size: Netradyne has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Netradyne was founded in 2015, with a mission to revolutionize the modern-day transportation ecosystem.
Company Description:
- Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem
- The company is an industry leader in fleet safety solutions, immediately improving driver behavior and fleet performance
- Netradyne collects and analyzes more data points and meaningful information than any other fleet safety organization, enabling customers to improve retention, increase profitability, enhance safety, and enable end-to-end transparency
Company Specialties:
- Fleet Safety Solutions
- Computer Vision
- Edge Computing
- Data Analysis
Company Website: https://www.netradyne.com
ASSUMPTION: Netradyne's focus on innovation and data-driven solutions creates an environment that values continuous learning and improvement.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Partner Marketing Manager reports directly to the Marketing Director and works closely with sales, operations, and other cross-functional teams.
Work Arrangement: This is an on-site role with up to 25% travel required. The work arrangement is full-time, with flexible hours as needed to accommodate project deadlines and partner events.
Growth Opportunities:
- As Netradyne continues to grow, there may be opportunities for the Partner Marketing Manager to take on additional responsibilities or move into a leadership role
- Candidates with strong performance may have the opportunity to work on special projects or take on additional responsibilities outside of their core role
- Netradyne offers professional development opportunities, such as training and workshops, to help employees grow in their careers
ASSUMPTION: The Partner Marketing Manager role offers opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Netradyne's offices are modern, collaborative workspaces designed to foster creativity and productivity.
Office Location(s): San Diego, CA (Headquarters) and San Francisco, CA
Geographic Context:
- San Diego, CA: A coastal city with a Mediterranean climate, offering a high quality of life with beaches, parks, and cultural attractions
- San Francisco, CA: A vibrant, diverse city known for its tech industry, cultural attractions, and natural beauty
Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for occasional weekend work or overtime as needed to accommodate partner events or project deadlines.
ASSUMPTION: Netradyne's offices provide a collaborative, innovative work environment that supports employee productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to assess cultural fit and basic qualifications
- In-depth phone or video interview with the Marketing Director to discuss the role, responsibilities, and fit within the team
- On-site or virtual interview with key stakeholders, including the Marketing Director, Sales Director, and other team members
- Final interview with the CEO or another executive leader
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and communication skills
- Project management and organizational skills
- Cultural fit and alignment with Netradyne's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B marketing and partner marketing experience
- Include specific examples of successful joint marketing programs you've executed with channel partners
- Demonstrate your understanding of Netradyne's business and the fleet safety industry
- Prepare questions to ask during the interview to showcase your interest in the role and the company
ATS Keywords: B2B marketing, partner marketing, channel marketing, joint marketing programs, marketing automation, CRM, project management, fleet safety, software development
ASSUMPTION: Netradyne's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Marketing Automation Platforms: Marketo, HubSpot
- CRM: Salesforce
- Partner Portals: Custom-built or third-party partner portal platforms
- Project Management Tools: Asana, Trello, or similar tools
- Collaboration Tools: Microsoft Office Suite, Google Workspace, or similar tools
ASSUMPTION: Netradyne uses industry-standard marketing and project management tools to support the Partner Marketing Manager's work.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Netradyne values continuous learning and improvement, encouraging employees to challenge the status quo and find creative solutions
- Collaboration: Netradyne fosters a culture of teamwork and cross-functional collaboration to drive success
- Integrity: Netradyne is committed to ethical and responsible business practices, with a focus on transparency and accountability
Work Style:
- Fast-paced: Netradyne operates in a dynamic, fast-changing environment, requiring employees to be adaptable and responsive to change
- Data-driven: Netradyne uses data and analytics to inform decision-making and measure performance
- Customer-focused: Netradyne prioritizes the needs and success of its customers, working to understand their unique challenges and provide tailored solutions
Self-Assessment Questions:
- How have you demonstrated innovation in your previous marketing roles?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach data-driven decision-making in your marketing strategies?
ASSUMPTION: Netradyne's culture values innovation, collaboration, and a customer-focused mindset. Candidates who align with these values are likely to be a strong fit for the Partner Marketing Manager role.
⚠️ Potential Challenges
- Managing multiple partner relationships and marketing programs simultaneously may require strong organizational skills and attention to detail
- Working with channel partners may involve navigating different priorities, communication styles, and time zones, requiring strong communication and collaboration skills
- The fast-paced nature of Netradyne's business may require flexibility and adaptability to changing priorities and deadlines
- Occasional travel may be required to attend partner events or meetings, which may disrupt personal schedules or routines
ASSUMPTION: The Partner Marketing Manager role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other Partner Marketing Manager roles, this position may offer more responsibility for strategy and planning, as well as direct interaction with senior leadership
- In the fleet safety industry, Netradyne is a leader, providing opportunities for growth and development within a dynamic and innovative field
- Career paths for Partner Marketing Managers may include progression into leadership roles within marketing or transition into other areas of the business, such as sales or business development
ASSUMPTION: The Partner Marketing Manager role at Netradyne offers unique opportunities for growth and development within a dynamic and innovative industry.
📝 Sample Projects
- Developing and executing a co-branded marketing campaign with a major fleet safety industry conference, including event sponsorship, speaking engagements, and targeted email marketing
- Creating a comprehensive partner toolkit, including sales enablement materials, training resources, and co-branded marketing templates, to support partner success and drive revenue growth
- Managing a partner program budget of $500,000, including allocation of funds for events, sponsorships, and marketing campaigns, with a focus on maximizing ROI and driving pipeline generation
ASSUMPTION: The Partner Marketing Manager role at Netradyne offers a wide range of projects and initiatives to drive partner engagement, revenue growth, and customer success.
❓ Key Questions to Ask During Interview
- How does Netradyne support the growth and development of its Partner Marketing Manager?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Netradyne measure the success of its partner marketing programs, and how can I contribute to improving these metrics?
- What opportunities are there for collaboration with other departments, such as sales or product development, to drive partner success and revenue growth?
- How does Netradyne approach work-life balance, and what resources are available to support employee well-being?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your career goals and the Partner Marketing Manager position at Netradyne.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant B2B marketing and partner marketing experience, including specific examples of successful joint marketing programs you've executed with channel partners
- Prepare questions to ask during the interview to showcase your interest in the role and the company
- If selected for an interview, be prepared to discuss your marketing strategy, project management, and collaboration skills, as well as your cultural fit with Netradyne's values
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
