Partner Marketing Manager

📌 Core Information

🔹 Job Title: Partner Marketing Manager

🔹 Company: DigitalOcean

🔹 Location: Seattle, WA, USA

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing partner marketing strategies to drive joint product adoption and revenue growth.
• Collaborating with strategic partners to design and execute creative go-to-market plans.
• Creating self-serve programs and reusable templates to support partners at scale.
• Working cross-functionally with various teams to launch high-impact initiatives and optimize based on performance results.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the developer ecosystem. Experience in AI/ML technologies and Database-as-a-Service (DBaaS) offerings is highly desirable.

📋 Key Responsibilities

✅ Develop and implement a partner marketing strategy focused on driving joint product adoption and revenue growth with our Technology and Marketplace partners.

✅ Design and execute strategic go-to-market plans with high-value partners to drive joint success, including activities such as training and enablement, events, webinars, developer content, and email and social campaigns.

✅ Create self-serve programs, reusable templates, and repeatable processes to support partners at scale.

✅ Collaborate closely with Partner Growth, Marketing, Product, and Engineering teams to create a more seamless onboarding experience for new Technology and Marketplace Partners.

✅ Collaborate closely with Partner Growth, Marketing, and Product to craft compelling, developer-oriented content highlighting the value of DigitalOcean’s Technology and Marketplace Partners and the strength of our joint solutions.

✅ Analyze and report on the performance of partner marketing activities, adjusting strategy as necessary to optimize outcomes, and socialize key findings to all relevant stakeholders.

✅ Work cross-functionally and with partners to reimagine traditional partner marketing motions. Explore and experiment with unique, authentic ways to reach joint customers and drive adoption.

ASSUMPTION: This role involves a high degree of collaboration and cross-functional work. Strong communication and project management skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years of experience in partner marketing with a proven track record of developing and executing successful partner marketing strategies and programs that support business objectives and align with the product roadmap.

Required Skills:

• Exceptional verbal and written communication skills, with the ability to manage the expectations of and influence both internal and external stakeholders.
• Excellent organizational skills and proven ability to manage multiple projects to the finish line.
• Strong technical background with a deep understanding of the developer ecosystem and a passion for making developers successful.
• Strategic thinker with the ability to align partnership initiatives with overall business objectives and drive measurable outcomes.
• Ability to generate reports on key performance metrics and clearly communicate the results.

Preferred Skills:

• Experience with or knowledge of AI/ML technologies and Database-as-a-Service (DBaaS) offerings.

ASSUMPTION: While not required, experience in AI/ML technologies and DBaaS offerings would be highly beneficial for this role due to DigitalOcean's focus on these areas.

💰 Compensation & Benefits

Salary Range: $114,000 - $140,000 per year (based on market data, relevant years of experience, and skills).

Benefits:

• Competitive array of benefits, including health, dental, and vision insurance.
• Employee Assistance Program.
• Local Employee Meetups.
• Flexible time off policy.
• Reimbursement for relevant conferences, training, and education.
• Access to LinkedIn Learning's 10,000+ courses.

Working Hours: Full-time, with flexible hours and a remote work arrangement.

ASSUMPTION: The salary range provided is based on market data and may vary depending on the candidate's experience and skills. DigitalOcean also offers equity compensation and the option to participate in their Employee Stock Purchase Program.

📌 Applicant Insights

🔍 Company Context

Industry: DigitalOcean is a cloud computing company that simplifies infrastructure for developers and businesses. They offer a range of services, including cloud servers, Kubernetes, and managed databases.

Company Size: DigitalOcean has 1,001-5,000 employees, making it a mid-sized company. This means applicants can expect a structured yet flexible work environment with opportunities for growth and collaboration.

Founded: DigitalOcean was founded in 2012 and has since grown to become a leading cloud services provider, known for its simplicity and developer focus.

Company Description:

• DigitalOcean simplifies cloud computing so businesses can spend more time creating software that changes the world.
• They offer mission-critical infrastructure and fully managed offerings to help developers rapidly build, deploy, and scale digital products.
• DigitalOcean combines the power of simplicity, security, community, and customer support to help customers focus on building innovative applications.

Company Specialties:

• Cloud Computing.
• Cloud Servers.
• Virtual Hosting.
• Cloud Hosting.
• Cloud Infrastructure.
• Simple Hosting.
• Virtual Servers.

Company Website: https://www.digitalocean.com

ASSUMPTION: DigitalOcean's focus on simplicity and developer success makes it an attractive choice for developers and businesses looking for a user-friendly cloud services provider.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in partner marketing. It offers opportunities for growth and leadership within the partner marketing function.

Reporting Structure: The Partner Marketing Manager will report directly to the Head of Partner Marketing and work closely with various teams, including Partner Growth, Marketing, Product, and Engineering.

Work Arrangement: This is a remote role, with a flexible work arrangement that allows for a healthy work-life balance. Employees can expect to work standard business hours with some flexibility for meetings and collaboration.

Growth Opportunities:

• As DigitalOcean continues to grow, there may be opportunities for the Partner Marketing Manager to take on additional responsibilities or lead a team.
• The company offers opportunities for professional development, including reimbursement for relevant conferences, training, and education.
• DigitalOcean's focus on innovation and simplicity creates an environment where employees can learn and grow.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on DigitalOcean's partner marketing efforts.

🌍 Location & Work Environment

Office Type: DigitalOcean has offices in Broomfield, Colorado, and New York, NY, but this role is remote and can be performed from anywhere in the United States.

Office Location(s): 105 Edgeview Dr, Broomfield, Colorado 80021, US; 101 Avenue of the Americas, New York, NY 10013, US

Geographic Context:

• Seattle, WA, is a major tech hub with a thriving startup scene and a strong focus on cloud computing and AI/ML technologies.
• The Pacific Northwest offers a high quality of life, with access to outdoor recreation, cultural attractions, and a diverse range of neighborhoods.
• Remote work allows for greater flexibility and work-life balance, as well as the opportunity to live in a location that best suits the employee's personal and professional needs.

Work Schedule: Full-time, with flexible hours and a remote work arrangement. Employees can expect to work standard business hours with some flexibility for meetings and collaboration.

ASSUMPTION: While this role is remote, applicants should be prepared to work standard business hours and be available for meetings and collaboration as needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screen with the hiring manager.
• Technical assessment or case study.
• Final interview with the team.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and presentation skills.
• Technical knowledge and understanding of the developer ecosystem.
• Cultural fit and alignment with DigitalOcean's values.

Application Tips:

• Highlight your experience in partner marketing and any relevant achievements or successes.
• Tailor your resume and cover letter to emphasize your skills and experience in partner marketing, as well as your understanding of DigitalOcean's products and services.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration abilities.

ATS Keywords: Partner Marketing, Strategic Planning, Go-to-Market Strategy, Cross-functional Collaboration, Performance Analysis, Developer Ecosystem, AI/ML Technologies, DBaaS, Cloud Computing, Cloud Services

ASSUMPTION: DigitalOcean uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot).
• CRM software (e.g., Salesforce, HubSpot CRM).
• Project management tools (e.g., Asana, Trello).
• Data analysis and visualization tools (e.g., Google Analytics, Tableau).

ASSUMPTION: While not exhaustive, this list provides a starting point for the tools and technologies that may be relevant to this role. DigitalOcean uses a range of tools and technologies to support its marketing efforts, and the Partner Marketing Manager will be expected to be proficient in using them.

👔 Cultural Fit Considerations

Company Values:

• Simplicity.
• Customer Obsessed.
• Innovation.
• Integrity.
• Teamwork.

Work Style:

• Collaborative and cross-functional.
• Data-driven and results-oriented.
• Agile and adaptable.
• Customer-focused and empathetic.

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment?
• Are you comfortable working with data and using it to inform your decisions?
• Do you have a customer-centric mindset and a passion for making developers successful?
• Are you able to adapt to change and pivot when necessary?

ASSUMPTION: DigitalOcean's values and work style are central to its culture and success. Applicants should carefully consider how their own values and work style align with those of the company.

⚠️ Potential Challenges

• The Partner Marketing Manager will need to balance the needs and priorities of both internal stakeholders and external partners.
• This role requires a high degree of collaboration and cross-functional work, which can be challenging at times but also offers significant opportunities for growth and learning.
• The Partner Marketing Manager will need to be comfortable working with data and using it to inform their decisions and strategies.
• As a remote role, the Partner Marketing Manager will need to be self-motivated and able to manage their time effectively.

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong communication, collaboration, and time management skills.

📈 Similar Roles Comparison

• This role is similar to other Partner Marketing Manager positions, but with a focus on the developer ecosystem and cloud computing services.
• DigitalOcean's focus on simplicity and customer success sets it apart from other cloud services providers and creates unique opportunities for the Partner Marketing Manager.
• This role offers significant growth potential and the opportunity to make a meaningful impact on DigitalOcean's partner marketing efforts.

ASSUMPTION: While this role shares similarities with other Partner Marketing Manager positions, its focus on the developer ecosystem and cloud computing services makes it unique and attractive to experienced marketing professionals looking to advance their careers.

📝 Sample Projects

• Developing a go-to-market strategy for a new cloud service offering in partnership with a strategic partner.
• Creating a self-serve onboarding program for new technology partners to streamline the integration process and drive adoption.
• Analyzing the performance of partner marketing activities and adjusting strategy to optimize outcomes.

ASSUMPTION: These sample projects are designed to give applicants a sense of the types of initiatives they may work on as a Partner Marketing Manager at DigitalOcean. The specific projects will vary depending on the company's priorities and the Partner Marketing Manager's areas of focus.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does DigitalOcean support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DigitalOcean measure the success of its partner marketing efforts?
• What are the biggest challenges facing the partner marketing team, and how can this role help address them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your skills and experience in partner marketing, as well as your understanding of DigitalOcean's products and services.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration abilities.
• If selected for an interview, be prepared to discuss your approach to partner marketing and your ideas for driving joint product adoption and revenue growth.
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.