📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Teladoc Health
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs to drive demand through channel and ecosystem partners
- Collaborating with strategic partnership team and solutions marketing on go-to-market activation
- Creating short-form written content for various sales assets
- Managing co-branded sales assets with partners
- Identifying new growth opportunities and collaborating with partners using various marketing channels
- Tracking and reporting on partner marketing performance
ASSUMPTION: This role requires a strategic mindset and the ability to develop and execute B2B marketing plans. It also involves working with various internal and external stakeholders, so strong communication skills are essential.
📋 Key Responsibilities
✅ Support development of and execute emerging partner marketing program
✅ Collaborate with strategic partnership team and solutions marketing on key elements of go-to-market activation
✅ Create short-form written content for use in email, web, and sales assets
✅ Manage co-branded sales assets with partners
✅ Establish best practice model of support to launch and onboard new partners
✅ Identify new opportunities to drive growth and collaborate with partners using all elements of the marketing mix
✅ Partner with segment marketing leads on digital marketing campaigns and events
✅ Track partner marketing performance and provide regular reporting and insights to internal stakeholders and partner contacts
✅ Contribute to special cross-marketing initiatives as needed
ASSUMPTION: This role requires a high degree of collaboration and flexibility, as well as the ability to adapt to changing circumstances and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, English, journalism, or a related field
Experience: 8-10 years of B2B marketing experience, preferably in healthcare and/or focused on channel partner marketing
Required Skills:
- Exceptional aptitude to articulate a strategic marketing program based on cross-functional inputs and drive appropriate stakeholder alignment
- Highly collaborative team player with demonstrated experience working in a highly matrixed marketing/communications environment
- Flexibility and energy to confidently adapt to changing circumstances and priorities
- Confidence, professionalism, and diplomacy with business partners when developing, communicating, and executing marketing strategy and aligning expectations
- Experience working with internal and external creative vendor partners
- A self-starter with a can-do/entrepreneurial, impact-driven, and accountable mindset
- Strong communication skills that facilitate clear and effective information sharing
Preferred Skills:
- Experience working with internal and external creative vendor partners
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the responsibilities and the company's global presence.
💰 Compensation & Benefits
Salary Range: $85,000 - $95,000 per year. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications.
Benefits:
- Performance bonus
- Health benefits
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Teladoc Health is a global, whole-person care company that delivers virtual healthcare solutions. They operate in the healthcare industry, with a focus on telemedicine and digital health tools.
Company Size: Teladoc Health has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for growth.
Founded: Teladoc Health was founded in 2002 and has since grown to become the world leader in whole-person virtual care.
Company Description:
- Teladoc Health empowers all people everywhere to live their healthiest lives by transforming the healthcare experience.
- The company uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care.
- Teladoc Health leverages more than two decades of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.
Company Specialties:
- Telemedicine
- Physician cross-coverage
- Online doctor consultation
- Electronic medical records
- Interactive health tools
- Telehealth
- Employee benefits
- HR benefits
- Healthcare benefits
- 24/7 access to a board-certified doctor
- Mental Health
- Primary Care
- Chronic Care
- Virtual Care
Company Website: www.teladochealth.com
ASSUMPTION: Teladoc Health's focus on whole-person care and virtual healthcare solutions makes it an attractive employer for individuals interested in digital health and telemedicine.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and a strategic mindset.
Reporting Structure: The Partner Marketing Manager will report directly to the Senior Director of Employer and Channel Partner Marketing.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements.
Growth Opportunities:
- As a large organization, Teladoc Health offers numerous opportunities for career growth and advancement.
- The Partner Marketing Manager role is a critical part of the marketing organization, providing ample opportunities for collaboration and learning.
- The company's focus on innovation and growth means that new opportunities may arise as the company expands.
ASSUMPTION: Given the company's size and growth trajectory, there are likely many opportunities for career advancement and professional development within Teladoc Health.
🌍 Location & Work Environment
Office Type: Teladoc Health has multiple office locations worldwide, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): Teladoc Health has offices in various locations, including Purchase, NY; Lewisville, TX; Chicago, IL; Boston, MA; and more. However, this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The United States has a large and diverse healthcare industry, with numerous opportunities for growth and innovation.
- Teladoc Health's remote-friendly work arrangement allows for greater flexibility and work-life balance.
- The company's global presence provides opportunities for international collaboration and exposure.
Work Schedule: This is a full-time position with a standard workweek of 40 hours. However, the role's remote-friendly nature may offer some flexibility in work hours.
ASSUMPTION: The remote-friendly nature of this role makes it an attractive opportunity for individuals seeking a flexible work arrangement with a global leader in virtual healthcare.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the hiring manager and potential team members
- Final interview with the senior director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Collaboration and communication skills
- Adaptability and flexibility
- Creativity and problem-solving
- Domain knowledge in B2B marketing and healthcare
Application Tips:
- Tailor your resume and cover letter to highlight your B2B marketing experience, particularly in healthcare or channel partner marketing.
- Be prepared to discuss your strategic mindset and ability to develop and execute marketing plans based on cross-functional inputs.
- Demonstrate your strong communication skills and ability to work effectively with various stakeholders.
- Showcase your flexibility and adaptability in the face of changing circumstances and priorities.
ATS Keywords: B2B marketing, partner marketing, strategic planning, healthcare, channel partner marketing, collaboration, communication, adaptability, creativity, problem-solving
ASSUMPTION: Teladoc Health's interview process is designed to assess your strategic thinking, collaboration skills, adaptability, creativity, and domain knowledge in B2B marketing and healthcare.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Teladoc Health uses various marketing automation, CRM, project management, collaboration, and design tools to support its marketing efforts. Proficiency in these tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Deliver Excellence
- Embrace Change
- Collaborate to Win
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and growth
- Data-driven and results-oriented
- Committed to improving the healthcare experience for all individuals
Self-Assessment Questions:
- Do you align with Teladoc Health's company values, particularly "Put People First" and "Collaborate to Win"?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on innovation and growth?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working with data and using it to drive results?
- Do you share Teladoc Health's commitment to improving the healthcare experience for all individuals?
ASSUMPTION: Teladoc Health's company values and work style make it an attractive employer for individuals who prioritize collaboration, innovation, and a commitment to improving the healthcare experience.
⚠️ Potential Challenges
- The fast-paced nature of the role may require adaptability and the ability to manage multiple priorities simultaneously.
- The remote-friendly work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues.
- The role's focus on partner marketing may require navigating complex relationships and stakeholder management.
- The healthcare industry is subject to regulatory changes and market fluctuations, which may impact the role's priorities and responsibilities.
ASSUMPTION: While Teladoc Health offers numerous opportunities for growth and advancement, the role may present challenges related to its fast-paced nature, remote work arrangement, and the dynamic healthcare industry.
📈 Similar Roles Comparison
- Compared to other partner marketing roles, this position focuses more on strategic planning and go-to-market activation, requiring a higher level of strategic thinking and collaboration.
- In the broader B2B marketing landscape, this role emphasizes channel and ecosystem partner marketing, which may differ from other B2B marketing positions focused on direct customer acquisition or brand awareness.
- Career-wise, this role may provide a stepping stone to more senior marketing leadership positions within Teladoc Health or other organizations, given its focus on strategic planning and cross-functional collaboration.
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and partner marketing, setting it apart from other B2B marketing positions and providing a strong foundation for career growth.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new partner integration, including co-branded sales assets and launch events
- Collaborating with the strategic partnership team to create a comprehensive partner marketing plan, including key messaging, target audience segmentation, and channel mix
- Managing a partner marketing campaign from start to finish, including creative development, execution, and performance tracking
ASSUMPTION: These sample projects illustrate the strategic planning, cross-functional collaboration, and execution required for success in the Partner Marketing Manager role at Teladoc Health.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for launching a new partner integration, and how the Partner Marketing Manager role fits into that process?
- How does the Partner Marketing Manager role collaborate with the strategic partnership team, and what are the key priorities for this partnership?
- What are the most significant challenges facing the Partner Marketing Manager role, and how can I best prepare to address them?
- How does Teladoc Health support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for the Partner Marketing Manager role, and how are they tracked and reported?
ASSUMPTION: These key questions help you better understand the role's priorities, challenges, and growth opportunities, as well as Teladoc Health's commitment to its employees' professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B marketing experience, particularly in healthcare or channel partner marketing.
- Prepare for your interviews by demonstrating your strategic mindset, strong communication skills, and adaptability.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
