📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Bitdefender S.R.L.
🔹 Location: Bucharest, Romania
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Reselling Channel and MSP Program strategies
- Managing partner performance metrics and driving accountability
- Creating and managing partner communication strategies
- Ensuring program strategies are consistently represented across partner-facing platforms
ASSUMPTION: This role requires a strategic mindset and strong cross-functional collaboration skills to drive growth and performance through Bitdefender's partner ecosystem.
📋 Key Responsibilities
✅ Define and implement Reselling Channel and MSP Program strategies in alignment with broader business goals
✅ Manage updates to partner programs and communicate new features and benefits effectively
✅ Maintain and analyze partner performance metrics, and deliver regular insights and updates
✅ Conduct competitive analysis to ensure program strategies remain differentiated and compelling
✅ Create and manage partner communication strategies across various channels
✅ Develop dedicated content and assets for both internal and external audiences to support partner program communications
✅ Design and implement enablement initiatives, including onboarding for partners and internal teams
✅ Ensure program strategies and benefits are consistently represented across all partner-facing platforms
✅ Monitor and optimize the presentation of partner program benefits across digital interfaces
ASSUMPTION: The ideal candidate will have experience in partner marketing, channel marketing, or program management, preferably in B2B tech or SaaS.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in partner marketing, channel marketing, or program management
Required Skills:
- Strategic thinking and program development
- Cross-functional collaboration and project management
- Exceptional written and verbal communication skills
- Proficiency in using partner management tools and platforms
- Ability to analyze complex data and translate insights into actionable plans
- Strong organizational skills and ability to manage multiple initiatives simultaneously
Preferred Skills:
- Experience in managing MSP or Reseller partner programs
- Familiarity with Salesforce, PRM tools, or similar platforms
- Knowledge of B2B partner journeys and lifecycle marketing strategies
ASSUMPTION: Candidates with experience in the cybersecurity industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for similar roles in Romania)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Bitdefender products
- Flexible working hours
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bitdefender operates in the cybersecurity industry, focusing on threat prevention, detection, and response solutions for consumers, businesses, and governments worldwide.
Company Size: Bitdefender has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Bitdefender was founded in 2001 and has since grown to become a global leader in cybersecurity.
Company Description:
- Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide.
- The company protects millions of consumer, business, and government environments and is trusted by over 150 technology brands.
- Bitdefender Labs discovers 400 new threats each minute and validates 30 billion threat queries daily, demonstrating the company's commitment to research and development.
Company Specialties:
- Security Software
- CyberSecurity
- Cloud Security
- Content Security
- Mobile Security
- Data Security
- Server Security
- Virtualization Security
- Antivirus Software
- Advanced Threat Protection
- Artificial Intelligence
Company Website: Bitdefender
ASSUMPTION: Bitdefender's focus on innovation and continuous improvement creates an environment that values adaptability and forward-thinking.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Global Partner Marketing and works closely with cross-functional teams, including sales, operations, and product teams.
Work Arrangement: This role is primarily on-site, with the possibility of remote work and flexible hours.
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to collaborate with international teams and gain global experience
- Possibility to advance to a senior or management role within the partner marketing team
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Bitdefender's Bucharest office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): Soseaua Orhideelor 15A Orhidea Towers Building, Bucharest, Romania
Geographic Context:
- Bucharest is the capital and largest city of Romania, with a population of approximately 1.8 million people.
- The city offers a mix of historical and modern attractions, with a vibrant culture and nightlife.
- Bucharest is well-connected by public transportation, with easy access to international airports.
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work
ASSUMPTION: Living and working in Bucharest provides a unique blend of European and Eastern cultural influences, with a relatively low cost of living compared to other major European cities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Global Partner Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Data analysis and interpretation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in partner marketing, channel marketing, or program management.
- Prepare examples of your past achievements in strategic planning, program development, and cross-functional collaboration.
- Demonstrate your understanding of the cybersecurity industry and Bitdefender's products and services during the interview.
ATS Keywords: Partner Marketing, Channel Marketing, Program Management, Strategic Thinking, Cross-Functional Collaboration, Communication Skills, Content Development, Data Analysis, Partner Management Tools, Salesforce, PRM Tools, B2B Marketing, MSP Programs, Reseller Programs, Lifecycle Marketing
ASSUMPTION: Bitdefender's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the company's needs and values.
🛠️ Tools & Technologies
- Salesforce
- PRM tools
- Partner management platforms
- Data analysis and visualization tools
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Bitdefender provides training and support for new team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on results and continuous improvement
- Adaptability and flexibility
Self-Assessment Questions:
- How do you stay updated with the latest trends and innovations in the cybersecurity industry?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach continuous learning and professional development?
ASSUMPTION: Bitdefender values candidates who are passionate about cybersecurity, committed to continuous learning, and able to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple partner programs and priorities simultaneously
- Keeping up with the fast-paced and ever-evolving cybersecurity landscape
- Collaborating effectively with international teams across different time zones
- Adapting to changes in partner program strategies and priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other partner marketing roles, this position places a stronger emphasis on strategic planning and program development.
- In the cybersecurity industry, partner marketing roles often require a deep understanding of the company's products and services, as well as the ability to communicate complex technical concepts effectively.
- Career progression in partner marketing typically involves moving into senior or management roles, with the opportunity to lead and mentor junior team members.
ASSUMPTION: Candidates with experience in partner marketing, channel marketing, or program management in the cybersecurity industry may find this role particularly appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing and implementing a new partner onboarding process to improve engagement and reduce time-to-market
- Conducting a competitive analysis of partner programs in the cybersecurity industry to identify opportunities for differentiation and improvement
- Creating and managing a partner communication campaign to launch a new product or service offering
ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the Partner Marketing Manager role at Bitdefender.
❓ Key Questions to Ask During Interview
- How does Bitdefender support the professional development and growth of its partner marketing team members?
- Can you describe the company's approach to cross-functional collaboration and teamwork?
- How does Bitdefender measure the success of its partner programs, and how are these metrics used to inform strategic decision-making?
- What are the most significant challenges facing the partner marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Bitdefender foster a culture of innovation and continuous improvement within its partner marketing team?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in strategic planning, program development, and cross-functional collaboration
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
