Partner Marketing Manager

📌 Core Information

🔹 Job Title: Partner Marketing Manager

🔹 Company: ROLLER

🔹 Location: Austin, Texas

🔹 Job Type: Hybrid (Austin, TX area)

🔹 Category: Marketing

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 3-5 years

🔹 Remote Status: On-site (Austin, TX area) with flexible home and in-office role

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to amplify the impact of ROLLER's integration and service partner ecosystem.
• Leading co-branded campaigns, partner enablement, and joint go-to-market initiatives to ensure partners are equipped, engaged, and ready to grow with ROLLER.
• Collaborating cross-functionally with stakeholders across Partnerships, Marketing, Sales, and Product to drive progress across content, campaigns, enablement, and events.
• Creating compelling partner-facing content, driving campaign execution, and elevating partner presence across events.

ASSUMPTION: This role requires strong project management, stakeholder collaboration, and clear communication skills to succeed in a cross-functional environment.

📋 Key Responsibilities

✅ Develop and execute joint marketing strategies with integration and service partners to drive shared growth and demand generation.

✅ Create formal onboarding kits for new partners, including brand guidelines, marketing playbooks, and key GTM assets.

✅ Manage co-marketing agreements, clearly outlining roles, responsibilities, and deliverables.

✅ Plan and deliver enablement sessions for partners and internal teams to ensure alignment and engagement.

✅ Act as the marketing voice within the partnerships team and the partner voice within the marketing team, ensuring tight collaboration and mutual understanding.

✅ Design and execute multi-channel, co-branded campaigns including webinars, email nurture, social promotion, and blog content.

✅ Collaborate with partners to create compelling joint assets, case studies, landing pages, and solution briefs.

✅ Support product launches by ensuring partners are informed, aligned on messaging, and equipped with promotional materials.

✅ Work cross-functionally with Marketing, Product Marketing, Sales, Customer Success, and Partnerships to align on go-to-market plans and campaign execution.

✅ Enable partner and sales teams with pitch decks, battlecards, objection-handling materials, and other collateral.

✅ Collaborate with the Events team to strategically position and maximize partner impact across different event formats.

✅ Secure speaking opportunities, visibility, and partner alignment at events in coordination with the Events and Partnerships teams.

✅ Drive the creation and use of partner materials at events and ensure follow-through on post-event promotional activities.

✅ Track the performance of co-marketing programs and partner campaigns, reporting on KPIs like lead generation, engagement, and influence on pipeline.

✅ Provide insights and recommendations to optimize future campaigns and prioritize high-performing tactics.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or a relevant field of study.

Experience: 3-5+ years of experience in B2B marketing, with a focus on partner marketing, product marketing, or co-marketing programs.

Required Skills:

• Strong project management and stakeholder collaboration skills.
• Clear communicator who takes initiative and thrives in a cross-functional environment.
• Strong copywriting and content development skills.
• Experience with tools such as Salesforce, HubSpot, and partner management platforms.

Preferred Skills:

• Background in SaaS or technology marketing.
• Experience working across time zones or in remote/distributed teams.

ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving successful co-marketing programs are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for B2B marketing roles in Austin, TX)

Benefits:

• Vacation Days
• Sick Days
• Paid U.S. Holidays
• ROLLER Recharge Days
• Engage in our ‘Vibe Tribe’
• Team member Assistance Program
• 16 weeks paid Parental Leave for primary carers
• 4 weeks paid Parental Leave for secondary carers
• 401(k) plan with up to a 5% match
• Fully paid medical insurance
• Individual learning & development budget

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for B2B marketing roles in Austin, TX. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees (Mid-size company)

Founded: 2010

Company Description:

• ROLLER is a global software-as-a-service company designed to help businesses in the leisure and attractions industry operate more efficiently and deliver great guest experiences.
• ROLLER helps its customers through a full suite of venue management features, including ticketing, point-of-sale, CRM, self-serve kiosks, memberships, digital waivers, and more.
• ROLLER is a fast-growing global company with customers in over 30 countries and a wide array of industries like theme parks, museums, zoos, trampoline parks, water parks, aquariums, and wake parks.

Company Specialties:

• Ticketing
• Digital Gift Cards
• Membership
• CRM
• Point of Sale
• Waivers
• Self Serve Kiosk
• RFID
• Attractions
• Party bookings
• Mobile food and beverage
• Analytics
• Venue management
• Multi-venue
• Online ticketing
• Access control
• Guest feedback
• Capacity management
• Staff permissions

Company Website: roller.software

ASSUMPTION: ROLLER is a well-established company in the software development industry with a strong focus on the leisure and attractions sector. They value innovation and customer satisfaction, offering a comprehensive suite of venue management features to their clients.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement within the company.

Reporting Structure: This role reports directly to the VP of Product & Customer Marketing and works cross-functionally with various teams, including Partnerships, Marketing, Sales, and Product.

Work Arrangement: Hybrid role with a flexible home and in-office arrangement for the Austin, TX area.

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands.
• Opportunities to work with a diverse range of partners and contribute to ROLLER's continued success in the global market.
• Chance to develop and refine skills in partner marketing, co-branded campaigns, and cross-functional collaboration.

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, partnerships, and product, providing a well-rounded experience and exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Hybrid office environment with flexible home and in-office work arrangements.

Office Location(s): Austin, TX (1401 E 6th St, Austin, Texas 78702, US)

Geographic Context:

• Austin, TX is a vibrant and growing city with a thriving tech industry and a high quality of life.
• The city offers a mix of urban and outdoor living, with numerous parks, lakes, and cultural attractions.
• Austin is known for its live music scene, festivals, and diverse food culture.

Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options available.

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial call with the Talent Acquisition Manager to discuss experience, salary expectations, and answer any initial questions.
• Interview with the VP of Product & Customer Marketing to learn more about the role and ROLLER, while also discussing experience in more detail.
• Loop interviews with the wider ROLLER team to assess cultural fit and team dynamics.
• Assessment involving a presentation prompt to showcase communication skills, problem-solving abilities, and alignment with the role.

Key Assessment Areas:

• Strategic thinking and planning skills for partner marketing campaigns.
• Cross-functional collaboration and stakeholder management abilities.
• Content creation and copywriting skills for partner-facing materials.
• Understanding of the leisure and attractions industry and ROLLER's product suite.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare a presentation for the assessment stage that demonstrates your understanding of the role and ROLLER's products and services.
• Research ROLLER's company culture and values to ensure a strong fit during the interview process.

ATS Keywords: B2B Marketing, Partner Marketing, Product Marketing, Co-Marketing Programs, Project Management, Stakeholder Collaboration, Copywriting, Content Development, Salesforce, HubSpot, Partner Management Platforms

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role, as well as their understanding of ROLLER's products and services.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Partner management platforms
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Google Workspace

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for project management, communication, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Fun

Work Style:

• Agile and adaptable
• Cross-functional and collaborative
• Data-driven and analytical
• Results-oriented
• Positive and enthusiastic

Self-Assessment Questions:

• Do I thrive in a dynamic, cross-functional environment where I can collaborate with various teams to drive shared success?
• Am I comfortable working with partners and stakeholders to develop and execute co-branded campaigns and enablement initiatives?
• Do I have strong project management, communication, and content development skills, with a proven track record in B2B marketing?

ASSUMPTION: ROLLER values a positive, collaborative, and innovative work environment, with a strong focus on customer satisfaction and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational skills and attention to detail.
• Working with partners and stakeholders may involve navigating different priorities, time zones, and communication styles.
• The hybrid work arrangement may require balancing remote work and in-office collaboration effectively.
• The role may involve occasional travel to attend industry events and meet with partners.

ASSUMPTION: These challenges can be mitigated with strong project management skills, clear communication, and a proactive approach to stakeholder collaboration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on partner marketing and co-branded campaigns, requiring a unique blend of skills and experience.
• In the leisure and attractions industry, ROLLER is a leading provider of venue management software, offering a comprehensive suite of features and a strong global presence.
• Career progression in this role may involve moving into senior marketing positions, taking on additional responsibilities, or transitioning into a specialized partner marketing or alliances role.

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, partnerships, and product, providing a well-rounded experience and exposure to various aspects of the business.

📝 Sample Projects

• Developing and executing a co-branded campaign with a major attractions industry partner to drive demand generation and lead qualification.
• Creating a comprehensive onboarding kit for new partners, including brand guidelines, marketing playbooks, and key GTM assets to ensure a smooth and successful integration.
• Managing a joint product launch event with a strategic partner, involving cross-functional collaboration, speaking opportunities, and promotional activities.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Partner Marketing Manager may undertake to drive shared success with ROLLER's partner ecosystem.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ROLLER support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the company?
• How does ROLLER measure the success of its partner marketing initiatives, and what KPIs are most important for this role?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to understanding the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare a presentation for the assessment stage that demonstrates your understanding of the role and ROLLER's products and services.
• Research ROLLER's company culture and values to ensure a strong fit during the interview process.
• Follow up with the Talent Acquisition Manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.