📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Summit
🔹 Location: Atlanta, GA
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Transforming Summit's partner model into a leading opportunity channel
- Designing and executing partner-focused content, platforms, and events
- Collaborating with the partner organization and corporate marketing
- Driving successful co-marketing initiatives and partner engagement
ASSUMPTION: This role requires a strong cross-marketing skillset and experience in managing alliances and partner relationships.
📋 Key Responsibilities
✅ Collaborate with the partner organization to develop and design marketing programs
✅ Work directly with assigned channel partners to drive successful co-marketing initiatives
✅ Represent the company at key partner events, conferences, and in-field activities
✅ Work with Partner Operations team and Partner Managers to create and manage partner-facing marketing and enablement content
✅ Collaborate with corporate marketing team to ensure content and campaigns are aligned with corporate branding, business objectives, and provide measurable results
✅ Own the marketing components of Summit’s Partner Relationship Management (PRM) platform to support and enable the partner community
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 2-5 years of experience in marketing, ideally in the B2B tech sector and/or with a channels focus
Required Skills:
- Solid understanding of co-marketing strategies
- Experience in managing alliances and partner relationships
- Strong cross-marketing skillset with strengths in content development, campaign design, and event management
- Excellent communication and interpersonal skills
- Analytical mindset, with the ability to track performance and optimize campaigns for maximum ROI
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
Preferred Skills:
- Experience in hosting and managing events and partner-driven initiatives
ASSUMPTION: Candidates with experience in the B2B tech sector and a strong understanding of co-marketing strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $91,000 - $120,000 annually (based on industry standards for the role, experience level, and location)
Benefits:
- Flexible Time Off
- 401k with an Employer Match
- Free Employee Collocation and Cloud Account
- Life Insurance/Long Term Disability
- Health Insurance
- Vision Insurance
- Dental Insurance
- Fun and Casual Work Environment
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and internal alignment.
📌 Applicant Insights
🔍 Company Context
Industry: Summit operates in the IT Services and IT Consulting industry, focusing on managed IT services for SMBs to the Fortune 500.
Company Size: Summit has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Summit was founded in 2003 and has since grown to become a trusted provider of managed IT services.
Company Description:
- Summit is a trusted provider of managed IT services for SMBs to the Fortune 500
- From app hosting and DaaS to data center services and disaster recovery, Summit keeps clients secure in and out of the cloud
- Summit's culture is built on empowering its people, constant elevation, customer focus, focusing on outcomes, and embracing curiosity
Company Specialties:
- Colocation
- Hybrid Cloud
- Private Cloud
- Managed Data Center Services
- IT Infrastructure
- IaaS
- Network Connectivity
- Data Center
- Backup
- Disaster Recovery
- VMware
- Managed Services
Company Website: www.summithq.com
ASSUMPTION: Summit's focus on managed IT services and its mid-sized company structure provide opportunities for applicants to make a significant impact and grow within the organization.
📊 Role Analysis
Career Level: This role is at the mid-level of Summit's marketing organization, with opportunities for growth and advancement.
Reporting Structure: The Partner Marketing Manager will report directly to the Vice President of Marketing and work closely with the partner organization and corporate marketing teams.
Work Arrangement: This role is on-site, with the primary office location in Alpharetta, GA.
Growth Opportunities:
- Advancement within the marketing department or into other areas of the business
- Expanding the partner program and taking on additional responsibilities
- Developing expertise in partner marketing and becoming a go-to resource within the industry
ASSUMPTION: The Partner Marketing Manager role offers significant growth potential, both within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Summit's primary office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Alpharetta, GA, and Elk Grove Village, IL
Geographic Context:
- Atlanta, GA, is a major metropolitan area with a diverse economy and a thriving tech industry
- The cost of living in Atlanta is relatively affordable compared to other major US cities
- Atlanta offers a wide range of cultural attractions, entertainment options, and outdoor activities
Work Schedule: The Partner Marketing Manager role follows a standard full-time work schedule, with flexibility for remote work as needed.
ASSUMPTION: The on-site work arrangement for this role allows for better collaboration and integration with Summit's partner organization and corporate marketing teams.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Presentation or case study to evaluate the candidate's ability to develop and execute marketing strategies
- Final interview with the Vice President of Marketing to discuss the role's fit within the organization and answer any remaining questions
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and project management
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in co-marketing strategies and partner relationships
- Prepare for behavioral interview questions that focus on your experience in marketing, event management, and cross-functional collaboration
- Research Summit's partner program and be prepared to discuss your ideas for enhancing partner recruitment and enablement
ATS Keywords: Partner Marketing, Co-Marketing, Channel Marketing, Marketing Strategy, Campaign Development, Event Management, Cross-Functional Collaboration, Partner Relationships, Marketing Technology
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, particularly in the areas of co-marketing strategies and partner relationships, as well as their ability to thrive in a fast-paced, dynamic environment.
🛠️ Tools & Technologies
- Partner Relationship Management (PRM) platform
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: The Partner Marketing Manager will be expected to have proficiency in relevant marketing technologies and tools, as well as the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Empower our people
- Constant elevation
- Customer first
- Focus on outcomes
- Embrace curiosity
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on measurable results and continuous improvement
Self-Assessment Questions:
- Do I have a strong understanding of co-marketing strategies and experience in managing alliances and partner relationships?
- Am I comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do I thrive in a collaborative, cross-functional work environment?
ASSUMPTION: Candidates who align with Summit's core values and work style will be most successful in the Partner Marketing Manager role.
⚠️ Potential Challenges
- Managing multiple partner relationships and marketing initiatives simultaneously
- Balancing the needs of the partner organization and corporate marketing teams
- Keeping up with the fast-paced nature of the IT services industry and adapting to changes in the partner landscape
- Ensuring consistent and high-quality communication with partners and internal stakeholders
ASSUMPTION: The Partner Marketing Manager role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Partner Marketing Manager focuses specifically on partner relationships and co-marketing initiatives
- This role requires a strong understanding of the B2B tech sector and experience in managing alliances and partner relationships
- Career progression in this role may involve expanding the partner program, taking on additional responsibilities, or moving into other areas of the business
ASSUMPTION: The Partner Marketing Manager role is unique within Summit's organization and requires a specific set of skills and experiences that may differ from other marketing roles.
📝 Sample Projects
- Developing and executing a partner-focused content marketing strategy to enhance partner recruitment and enablement
- Managing a joint marketing campaign with a key channel partner, from planning and execution to measurement and optimization
- Hosting a partner-driven event or webinar to showcase Summit's solutions and drive engagement with the partner community
ASSUMPTION: The Partner Marketing Manager will be responsible for developing and executing strategic marketing initiatives that drive partner engagement, brand awareness, and lead generation.
❓ Key Questions to Ask During Interview
- Can you describe the current partner landscape and how this role will help shape its future?
- How does the Partner Marketing Manager role collaborate with the partner organization and corporate marketing teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Summit support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does Summit support its employees in managing these challenges?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and eagerness to contribute to Summit's partner marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in co-marketing strategies and partner relationships
- Prepare for behavioral interview questions that focus on your experience in marketing, event management, and cross-functional collaboration
- Research Summit's partner program and be prepared to discuss your ideas for enhancing partner recruitment and enablement
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
