Partner Marketing Manager

📌 Core Information

🔹 Job Title: Partner Marketing Manager

🔹 Company: Carbyne

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and driving partner strategy to expand Carbyne's reach via partners
• Collaborating with partners to design and run co-branded campaigns
• Equipping partners with marketing materials and training to promote Carbyne's solutions
• Aligning partner marketing initiatives with sales goals and tracking performance
• Managing Carbyne's presence in partner-related events and industry conferences

ASSUMPTION: This role requires a strategic mindset and strong execution skills to balance long-term planning with day-to-day campaign management. It also demands excellent communication skills to build relationships with external partners and internal teams.

📋 Key Responsibilities

✅ Develop and drive partner strategy to expand Carbyne's reach via partners

✅ Collaborate with partners to design and run co-branded campaigns

✅ Equip partners with marketing materials and training to promote Carbyne's solutions

✅ Align partner marketing initiatives with sales goals and track performance

✅ Manage Carbyne's presence in partner-related events and industry conferences

✅ Use data-driven insights to measure and optimize partner marketing efforts

✅ Stay informed on partners' product updates, industry trends, and market developments

ASSUMPTION: This role requires a high level of organization and project management skills to juggle multiple partners and programs simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or related field

Experience: 10+ years in partner marketing, alliance marketing, or channel marketing within a B2B tech environment

Required Skills:

• Strategic and execution skills
• Relationship-building and communication skills
• Cross-functional collaboration
• Tech savvy with marketing and sales tech stacks
• Analytical mindset
• Adaptability in a fast-paced, remote-first environment

Preferred Skills:

• Experience in public safety, government technology, or related industries
• Relevant certifications (e.g., PMC, alliance management courses)

ASSUMPTION: Given the remote nature of this role, strong communication and self-motivation skills are crucial for success.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager role in the United States with 10+ years of experience)

Benefits:

• Comprehensive healthcare
• 401(k) matching
• Unlimited vacation days
• Parental leave
• Health & wellness perks
• $100 monthly allowance for phone and internet

Working Hours: Full-time, flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically emergency collaboration technology

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and established processes)

Founded: 2014 (Over a decade of experience in the industry)

Company Description:

• Carbyne is the global leader in mission-critical contact center technologies
• Provides live-actionable data to emergency contact centers and selected enterprises
• Enables secure communication channels without downloading a consumer app

Company Specialties:

• NG911
• Call Handling
• NG911 plugin for legacy systems
• PSAP in the cloud
• 911 as a service
• Exact Indoor Location
• Outdoor Location
• Dynamic Location
• Live video calls to 911
• Text to 911

Company Website: http://www.carbyne.com

ASSUMPTION: Carbyne's focus on public safety and emergency technology makes it an attractive option for candidates interested in making a social impact.

📊 Role Analysis

Career Level: Senior Marketing Manager (Experienced professional with a proven track record in partner marketing)

Reporting Structure: Reports to the CMO (Chief Marketing Officer)

Work Arrangement: Remote OK (Flexible work arrangement, allowing for a better work-life balance)

Growth Opportunities:

• Potential to expand the partner marketing team and manage a team of marketing professionals
• Opportunity to work closely with the CMO and gain exposure to executive-level decision-making
• Chance to grow with the company as it continues to expand its reach in the public safety and emergency tech ecosystem

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote (No physical office, allowing for a flexible work environment)

Office Location(s): New York, NY; Tel-Aviv, Israel; Ciudad de México, Mexico

Geographic Context:

• United States (Remote - can be based anywhere in the country)
• Access to a diverse range of partners and industry events across North America, Europe, and other regions
• Opportunity to work with international partners and expand Carbyne's global presence

Work Schedule: Full-time, flexible hours (Self-motivated individuals can manage their time effectively and work remotely)

ASSUMPTION: The remote work environment offers candidates the flexibility to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Behavioral and situational interview with the CMO
• Case study or project presentation to the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and planning
• Campaign execution and project management skills
• Relationship-building and communication skills
• Adaptability and problem-solving abilities

Application Tips:

• Highlight relevant experience in partner marketing, alliance marketing, or channel marketing
• Demonstrate a strong understanding of the public safety and emergency tech ecosystem
• Showcase your ability to develop and execute successful co-marketing programs
• Tailor your resume and cover letter to emphasize your strategic mindset and execution skills

ATS Keywords: Partner Marketing, Co-Marketing Campaigns, Project Management, Relationship Building, Cross-Functional Collaboration, Tech Savvy, Analytical Mindset, Adaptability

ASSUMPTION: Carbyne's interview process is designed to assess the candidate's strategic thinking, execution skills, and cultural fit within the company.

🛠️ Tools & Technologies

• CRM: Salesforce
• Marketing Automation Platform: HubSpot
• Data Enrichment Platform: ZoomInfo
• Content Engagement Platform: Highspot, Seismic
• Account-Based Marketing Tools: 6sense, Demandbase

ASSUMPTION: Familiarity with these tools is beneficial but not required. Carbyne provides training and support to help new employees get up to speed quickly.

👔 Cultural Fit Considerations

Company Values:

• Inclusion and equality
• Having fun while making a difference
• Celebrating diversity and fostering a welcoming environment

Work Style:

• Remote-first, with a focus on results and flexibility
• Collaborative and cross-functional, with a strong emphasis on teamwork
• Fast-paced and dynamic, with a focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote-first, results-driven work environment?
• Are you comfortable working collaboratively with diverse teams across multiple time zones?
• Do you embrace a fast-paced, dynamic work environment and enjoy finding creative solutions to challenges?

ASSUMPTION: Carbyne's company culture values diversity, inclusion, and a strong work-life balance, making it an attractive option for candidates seeking a supportive and flexible work environment.

⚠️ Potential Challenges

• Managing multiple partners and programs simultaneously, requiring strong organizational skills and attention to detail
• Balancing long-term strategic planning with day-to-day campaign execution
• Building and maintaining strong relationships with external partners and internal teams
• Adapting to a fast-paced, remote-first work environment with a high degree of autonomy

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a high degree of self-motivation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on partner marketing and co-branded campaigns
• Carbyne's focus on public safety and emergency technology sets it apart from other software development companies
• This role offers significant growth potential and the opportunity to work closely with the CMO and other executive team members

ASSUMPTION: Candidates should be prepared to discuss their experience in partner marketing and how it translates to this specific role within Carbyne.

📝 Sample Projects

• Developing a comprehensive partner marketing strategy for a new product launch
• Coordinating a joint webinar with a strategic partner to generate leads and drive brand awareness
• Managing Carbyne's presence at a major industry conference, including logistics, branding, and lead capture

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Partner Marketing Manager role at Carbyne.

❓ Key Questions to Ask During Interview

• How does this role fit into Carbyne's overall go-to-market strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Carbyne support the growth and development of its partner marketing team members?
• What are the most challenging aspects of working with partners in the public safety and emergency tech ecosystem?
• How does Carbyne measure the success of its partner marketing initiatives, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's strategic context, priorities, and metrics for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in partner marketing and your strategic mindset
• Prepare for the interview by researching Carbyne's company culture, values, and industry focus
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.