Partner Marketing Manager

📌 Core Information

🔹 Job Title: Partner Marketing Manager

🔹 Company: Dynatron Software

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leveraging existing partnerships to generate new business for Dynatron
• Developing unique marketing strategies tailored to partners' channels and audiences
• Planning, managing, and executing partner marketing events
• Collaborating with the sales team, business development team, and marketing team
• Supporting go-to-market launches of strategic product partnerships

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on collaboration and relationship management.

📋 Key Responsibilities

✅ Work with existing partners to develop unique marketing strategies that drive brand growth and create new sales opportunities

✅ Plan, manage, and execute partner marketing in-person events

✅ Create a yearly partner marketing calendar in conjunction with the larger marketing team

✅ Develop strong relationships with partners to explore new marketing opportunities

✅ Design and execute partner marketing campaigns in collaboration with the marketing team and partners

✅ Work directly with the sales team to educate them on upcoming events, campaigns, and opportunity follow-up strategies

✅ Support the Business Development team by researching possible future partnership opportunities

✅ Collaborate with the Business Development team to understand partnership details and priority accounts

✅ Support go-to-market launches of strategic product partnership launches

ASSUMPTION: This role involves a mix of strategic planning, event management, campaign execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Marketing, Communications, Business, or a related field

Experience: 3-5 years of experience in managing partners/clients, developing, and executing marketing campaigns

Required Skills:

• Proven experience in B2B marketing and working with strategic partners to develop co-marketing initiatives
• Strong customer/partner relationship management skills
• Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments
• Track record of delivering strong results and innovation
• Willingness to roll up their sleeves and get stuff done
• Exceptional verbal and written communication skills
• Ability to work and thrive in an autonomous, fast-paced, and changing environment
• Love for diverse work assignments and the opportunity to try new approaches

Preferred Skills:

• Familiarity with traditional and digital marketing channels, content marketing, and distribution platforms
• Strong understanding of SEO and keyword research
• Strong proofreading and editing skills
• Basic knowledge of HTML
• Experience with WordPress and Hubspot
• Knowledge of the automotive industry

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on partnerships and campaign development. Familiarity with the automotive industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level marketing role with remote work flexibility)

Benefits:

• Excellent benefits including health, dental, and vision insurance
• Stock options
• Work from home and flexible scheduling depending on job requirements
• Professional development opportunities
• 9 paid holidays and 15 days PTO
• Home office setup support for remote employees
• A welcome "swag bag" with branded clothing as an official welcome to the team

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role with remote work flexibility. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Automotive Fixed-Ops)

Company Size: 201-500 employees (Mid-sized)

Founded: 1997

Company Description:

• Dynatron Software helps automotive service departments increase revenue and profitability with its suite of services
• The company offers automotive fixed operations data analytics software, comparative insights, and expert coaching
• Dynatron Software has over 240 employees located across the United States

Company Specialties:

• Service Advisor & Tech Management
• Service Pricing
• Effective Labor Rate Improvement
• Fixed-Ops
• Price Optimization
• Service Department
• Auto Dealerships
• Service Department Enhancement
• Pricing Compliance
• Expert Coaching
• Revenue Optimization
• PriceSmart
• FileSmart
• SellSmart
• MarketSmart
• WLRI
• WPMI
• and Marketing Campaigns

Company Website: http://www.dynatronsoftware.com

ASSUMPTION: Dynatron Software is a mid-sized company with a strong focus on growth and employee development. The company's culture emphasizes teamwork, accountability, integrity, clear communication, and positive attitudes.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and collaborates with the Sales, Business Development, and Marketing teams

Work Arrangement: Fully Remote (United States)

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on strategic projects and initiatives
• Professional development opportunities, such as training and workshops

ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): Richardson, Texas (Headquarters) and Las Vegas, Nevada (Additional Office)

Geographic Context:

• Richardson, Texas: A suburb of Dallas with a population of approximately 100,000 people
• Las Vegas, Nevada: A major city with a population of approximately 650,000 people

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: This role requires a remote work arrangement, with the ability to work independently and collaborate effectively with team members across different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Marketing Director
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Partner relationship management
• Event planning and execution
• Cross-functional collaboration
• Problem-solving and adaptability

Application Tips:

• Highlight your experience with partner marketing and campaign development
• Include specific examples of successful marketing initiatives and their outcomes
• Tailor your resume and cover letter to emphasize your skills and experience relevant to this role
• Prepare questions about the company's marketing strategy and growth plans

ATS Keywords: Partner Marketing, Strategic Campaign Development, Analytical Skills, Customer Relationship Management, Marketing Strategy, Event Management, Collaboration, Tactical Execution, Innovation

ASSUMPTION: The application process for this role may include assessments of your marketing skills, strategic thinking, and problem-solving abilities. Be prepared to discuss your experience with partner marketing and campaign development in detail.

🛠️ Tools & Technologies

• Hubspot
• WordPress
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Event planning and management software (e.g., Eventbrite, Bizzabo)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation tools, event planning software, and project management platforms is beneficial for this role. However, specific tools can be learned on the job.

👔 Cultural Fit Considerations

Company Values:

• Teamwork
• Accountability
• Integrity
• Clear Communication
• Positive Attitudes

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and innovative

Self-Assessment Questions:

• Do you thrive in an autonomous, fast-paced environment?
• Are you comfortable working remotely and collaborating with team members across different time zones?
• Do you have a proven track record of delivering strong results and innovation in a marketing role?

ASSUMPTION: Dynatron Software values employees who are autonomous, collaborative, adaptable, and results-focused. Candidates should be comfortable working remotely and have a strong track record of success in a marketing role.

⚠️ Potential Challenges

• Managing multiple partner relationships and marketing campaigns simultaneously
• Adapting to a fast-paced, changing environment
• Working with remote team members and stakeholders
• Balancing strategic thinking and tactical execution

ASSUMPTION: This role may present challenges in managing multiple partner relationships, adapting to a fast-paced environment, and balancing strategic thinking with tactical execution. Successful candidates will be able to thrive in these conditions.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on partner marketing and event management
• This role requires a strong understanding of SEO and keyword research, as well as experience with marketing automation tools and event planning software
• Career progression in this role may lead to senior marketing positions or management roles within the company

ASSUMPTION: This role is unique in its focus on partner marketing and event management, requiring specific skills and experience. However, it offers opportunities for career growth and professional development within the marketing department and the company as a whole.

📝 Sample Projects

• Developing a marketing strategy for a new partnership to drive brand awareness and generate new sales opportunities
• Planning and executing a partner marketing event, including logistics, promotion, and on-site management
• Designing and executing a co-marketing campaign with an existing partner to promote a new product or service

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Partner Marketing Manager role, highlighting the importance of both strategic thinking and execution.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and growth plans for the next 1-2 years?
• How does this role fit into the overall marketing department and company structure?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company support the professional development of its employees?
• What is the company's approach to work-life balance for remote employees?

ASSUMPTION: These questions are designed to help you better understand the company's marketing strategy, the role's fit within the organization, and the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience relevant to this role
• Prepare questions about the company's marketing strategy and growth plans
• Prepare for behavioral and situational interview questions focused on your marketing experience and problem-solving abilities
• Follow up with the hiring manager within 24-48 hours after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.