Partner Marketing Manager

📌 Core Information

🔹 Job Title: Partner Marketing Manager

🔹 Company: G-P

🔹 Location: United Kingdom (Remote-First)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote OK (10% travel required)

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing efforts to drive engagement, brand awareness, and demand generation within the EMEA partner program.
• Collaborating with the VP, Global Partner Marketing to scale partner marketing programs across regions and partners.
• Working closely with Partner Account Managers to support partner engagement, including onboarding, enablement, and program development.
• Developing relationships with partner marketing counterparts at key partners to create and implement co-marketing plans.
• Managing the creation and execution of all partner marketing activities, such as events, webinars, and digital campaigns.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and priorities.

📋 Key Responsibilities

✅ Work with the VP, Global Partner Marketing to scale EMEA partner marketing programs across regions and partners.

✅ Align with Partner Account Managers to support partner engagement, including onboarding, enablement, and program development.

✅ Develop relationships with partner marketing counterparts at key partners to create and implement co-marketing plans that are measurable and compelling.

✅ Drive the creation and execution of all partner marketing activities, including events, webinars, and digital campaigns.

✅ Liaise with the internal creative and content team to create compelling and cohesive content and packaging to develop strong and compelling communications and programs to, through, and with partners.

✅ Report on campaign performance against key business drivers and program objectives.

✅ Communicate and collaborate across internal teams for clarity and alignment.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience in partner marketing, channel marketing, and/or business development with high-tech, IT, HRIS, or enterprise software space preferred.

Required Skills:

• Proven track record of successful execution in marketing programs with measurable results.
• Prior experience in developing and implementing B2B marketing plans.
• Skilled in SF.com, HubSpot, 6sense/ABM for job execution is advantageous.
• Strong program experience in building and executing results-driven demand generation.
• Metric-oriented with a passion for analyzing products, competitors, and market dynamics.
• Ability to manage projects and make decisions across multiple opportunities and priorities.
• Highly motivated, self-starter with exceptional organizational, communication, and presentation skills.
• Meticulous and quick learner with a “roll up the sleeves” approach.
• Strong ethical and optimistic mindset.
• Proficiency in Microsoft Office.

Preferred Skills:

• Fluency in additional languages.
• Experience working in a remote or global team.

ASSUMPTION: Candidates should have a strong background in partner marketing and a proven track record of driving measurable results.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (Based on industry standards for a mid-senior level marketing role in the UK with remote work flexibility)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance.
• 401(k) matching and employee stock purchase plan.
• Flexible work arrangements and remote work options.
• Generous vacation and holiday time.
• Professional development opportunities and tuition reimbursement.

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options.

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in the UK with remote work flexibility. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Global Employment Platforms.

Company Size: Medium-sized company (1,001-5,000 employees) with a remote-first culture.

Founded: G-P was founded as a remote-first company, with no specific founding date provided.

Company Description:

• G-P is a leading SaaS-based Global Employment Platform™ that enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities.
• Their platform provides HR, legal, and compliance support at the fingertips, breaking down barriers to global business and creating opportunities for everyone, everywhere.
• G-P is dedicated to empowering its Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.

Company Specialties:

• Compliance
• Human Resources
• International Business
• Global Business Expansion
• International Legal Expertise
• Global Employer of Record Services
• and SaaS

Company Website: https://www.g-p.com

ASSUMPTION: G-P is a well-established company in the global employment platform industry, with a strong focus on compliance, human resources, and international business.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: The Partner Marketing Manager will report directly to the VP, Global Partner Marketing.

Work Arrangement: Remote OK (10% travel required)

Growth Opportunities:

• Potential career growth within the marketing department or into other areas of the business.
• Opportunities to work with and learn from experienced marketing professionals.
• Chance to gain exposure to global marketing strategies and tactics.

ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to advance within the marketing department or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Remote-First (with occasional travel required)

Office Location(s): United Kingdom (with the opportunity to work remotely from anywhere in the UK)

Geographic Context:

• The United Kingdom offers a diverse and multicultural environment, with a strong focus on innovation and technology.
• The UK has a thriving marketing industry, with numerous opportunities for professional growth and development.
• The cost of living in the UK can vary significantly depending on the location, with London being the most expensive city.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options.

ASSUMPTION: The remote-first work environment offers a high degree of flexibility and work-life balance, with the occasional need for travel to meet with partners or attend industry events.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR department.
• Virtual interview with the hiring manager and/or other marketing team members.
• Final round interview, potentially including a case study or presentation component.
• Background check and onboarding.

Key Assessment Areas:

• Marketing strategy and planning skills.
• Ability to manage multiple projects and priorities.
• Communication and presentation skills.
• Understanding of partner marketing and channel marketing strategies.
• Analytical skills and data-driven decision-making.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Include specific examples of your marketing achievements and the impact you've made in previous roles.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a remote team environment.
• Be ready to discuss your understanding of the global employment platform industry and G-P's unique value proposition.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Partner Marketing, Channel Marketing, Business Development, B2B Marketing, Demand Generation, Project Management, Marketing Strategy, Marketing Planning, Remote Work, Global Employment Platform

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing strategy, planning, and execution skills.

🛠️ Tools & Technologies

• SF.com
• HubSpot
• 6sense/ABM
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the marketing department and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: G-P empowers its Dream Team members with flexibility and resources to foster an innovative and inclusive environment.
• Innovation: G-P encourages creativity and continuous learning to drive growth and success.
• Global Mindset: G-P values diversity, inclusion, and a global perspective in all aspects of its business.
• Integrity: G-P is committed to maintaining the highest ethical standards in all its operations.

Work Style:

• Collaborative: G-P fosters a culture of teamwork and cross-functional collaboration.
• Adaptable: G-P values employees who can adapt to change and thrive in a dynamic work environment.
• Results-driven: G-P prioritizes measurable outcomes and continuous improvement.

Self-Assessment Questions:

• How do you align with G-P's value of empowerment, and how have you demonstrated this in your previous roles?
• How do you approach working in a remote team environment, and what strategies do you use to build and maintain strong working relationships with your colleagues?
• How do you ensure that your marketing efforts drive measurable results, and how do you approach continuous improvement?

ASSUMPTION: G-P values employees who align with their core values and can thrive in their collaborative, adaptable, and results-driven work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a remote work environment.
• Building and maintaining strong relationships with partners and internal stakeholders in a virtual setting.
• Keeping up with industry trends and best practices in partner marketing and channel marketing.
• Occasional travel requirements to meet with partners or attend industry events.

ASSUMPTION: The Partner Marketing Manager role may present unique challenges in a remote work environment, requiring strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is unique in its focus on driving engagement, brand awareness, and demand generation within the EMEA partner program for a global employment platform.
• Compared to other partner marketing roles, this position offers the opportunity to work with a diverse range of partners and gain exposure to global marketing strategies and tactics.
• Career paths for this role may include advancement within the marketing department or exploration of other areas of the business, such as business development or product management.

ASSUMPTION: This role offers a unique opportunity to work in a specialized area of marketing, with the potential for career growth and development.

📝 Sample Projects

• Developing and executing a co-marketing campaign with a key partner to drive brand awareness and generate leads.
• Creating and implementing a partner onboarding program to ensure partners are well-versed in G-P's offerings and value proposition.
• Managing a partner marketing event or webinar, including logistics, speaker coordination, and promotion.

ASSUMPTION: The Partner Marketing Manager role involves a wide range of projects, from strategic planning and execution to tactical implementation and event management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for G-P, and how will my work contribute to the company's goals?
• What are the most significant challenges facing the partner marketing team, and how can this role help address them?
• How does G-P support the professional development and growth of its marketing team members?
• What is the company's approach to remote work, and how does it support employees working remotely?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a remote team environment.
• Be ready to discuss your understanding of the global employment platform industry and G-P's unique value proposition.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.