📌 Core Information
🔹 Job Title: Partner Marketing Manager, AWS Self-Serve, Growth & Training
🔹 Company: Amazon
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Seattle, WA)
🚀 Job Overview
Key aspects of this role include:
- Leading global AWS Training Partner marketing programs and special projects
- Scaling marketing initiatives and tools for ATPs with digital capabilities
- Defining marketing strategies and value propositions for AWS and ATPs
- Overseeing Marketing Development Funds (MDF) programs and tracking ROI
- Maximizing ATP value through relevant AWS marketing channels
ASSUMPTION: This role requires a strong background in channel marketing and indirect marketing strategy to effectively manage global ATP marketing programs.
📋 Key Responsibilities
✅ Act as the primary global stakeholder to define the marketing strategy of the ATP with digital capabilities channel
✅ Serve as the main point of contact to define and develop the joint AWS/ATP value proposition to our customers
✅ Collaborate and design product launches through our ATPs for new and exciting content co-developed with AWS and our Partners
✅ Develop and oversee the Marketing Development Funds (MDF) program for ATPs with digital capabilities
✅ Ensure the value of ATPs with digital capabilities is defined and promoted via relevant AWS marketing channels (website, social, etc.)
✅ Create a consistent framework for sponsorship / integration at AWS field marketing events for our ATPs with digital capabilities
✅ Create new collateral and enablement to speak to our ATPs with digital capabilities
✅ Maximize the value of APN Central as a marketing resource library for ATPs by creating and launching co-branded content for ATPs with digital capabilities to leverage
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively with various internal stakeholders and local T&C Marketing teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in partner marketing, channel marketing, or a related role
Required Skills:
- Proven track record of success in designing impactful channel marketing programs
- Strong analytical skills and ability to analyze marketing effectiveness
- Excellent communication skills, both written and verbal
- Strong attention to detail and ability to manage multiple projects simultaneously
- Proven experience managing priorities and working across multiple internal stakeholders
Preferred Skills:
- Experience working with AWS or other cloud service providers
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, a master's degree in a related field or relevant certifications may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Marketing Manager role in Seattle, WA)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Seattle, WA. Actual compensation may vary based on factors such as skills, experience, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, retail, and technology sectors, with a focus on innovation, customer obsession, and operational excellence.
Company Size: Amazon is a large company with over 10,000 employees, offering a wide range of career opportunities and resources for professional growth.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce and retail
- Technology and innovation
- Operations and logistics
Company Website: https://www.aboutamazon.com/
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.
Reporting Structure: The Partner Marketing Manager reports directly to the AWS Training and Certification Marketing team.
Work Arrangement: This role is primarily on-site in Seattle, WA, with some flexibility for remote work.
Growth Opportunities:
- Potential to expand the role's scope and impact as the ATP with digital capabilities business grows
- Opportunities to work on high-impact projects and initiatives across AWS and Amazon
- Access to professional development and training resources to support career growth
ASSUMPTION: This role offers significant growth potential as the ATP with digital capabilities business continues to expand and evolve.
🌍 Location & Work Environment
Office Type: Amazon's Seattle headquarters is a modern, collaborative workspace with on-site amenities and a focus on employee well-being.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US
Geographic Context:
- Seattle is a vibrant, tech-centric city with a high cost of living and a diverse cultural scene
- The Pacific Northwest region offers easy access to outdoor recreation and natural beauty
- Amazon's headquarters is located in the South Lake Union neighborhood, with nearby amenities and public transportation
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: Working in Amazon's Seattle headquarters offers a dynamic, fast-paced work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and channel marketing expertise
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Amazon's business and the ATP with digital capabilities business
- Prepare examples of successful channel marketing campaigns and their results
- Be ready to discuss your approach to marketing strategy, data analysis, and program modification
ATS Keywords: Partner Marketing, Channel Marketing, Indirect Marketing Strategy, Marketing Development Funds, ATP, AWS, Cloud Services, Marketing Strategy, Stakeholder Management, Global Marketing, Training Partner
ASSUMPTION: The interview process for this role may vary based on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary based on Amazon's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Bias towards action and results
Self-Assessment Questions:
- How do you approach defining and refining marketing strategies for strategic partners?
- How comfortable are you working in a fast-paced, high-pressure environment with multiple stakeholders?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: A strong cultural fit for this role requires a candidate who is comfortable working in a fast-paced, dynamic environment and is passionate about driving results through strategic partnerships.
⚠️ Potential Challenges
- Managing global marketing programs and stakeholders across multiple time zones
- Balancing the needs and priorities of AWS and ATPs with digital capabilities
- Keeping up with the rapid pace of innovation and change within AWS and the broader technology industry
- Navigating Amazon's large and complex organizational structure
ASSUMPTION: These challenges require strong communication, project management, and stakeholder management skills to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on the ATP with digital capabilities business and the global scale of its marketing programs
- Compared to other partner marketing roles, this position requires a deeper understanding of indirect marketing strategy and channel marketing programs
- Career progression in this role may lead to senior marketing leadership positions within AWS or Amazon
ASSUMPTION: This role offers a unique opportunity to drive strategic impact and growth within a specific business segment of AWS.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new ATP co-developed content offering
- Creating and implementing a framework for ATP sponsorship and integration at AWS field marketing events
- Analyzing and optimizing the MDF program for ATPs with digital capabilities to maximize ROI
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Partner Marketing Manager role and the impact it can have on AWS and ATPs with digital capabilities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader AWS and Amazon organization, and how does it support the company's strategic goals?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the most challenging aspects of managing global marketing programs for ATPs with digital capabilities, and how can I best prepare to address them?
- How does Amazon foster a culture of innovation and continuous improvement within its marketing teams?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful channel marketing campaigns and their results
- Be ready to discuss your approach to marketing strategy, data analysis, and program modification
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
