📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Alegeus
🔹 Location: Boston, MA; Maitland, FL; Milwaukee, WI
🔹 Job Type: Full-Time, Hybrid (25% in office)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing tailored marketing strategies to accelerate partner growth
- Advising partners on marketing best practices and enhancing their marketing efforts
- Creating custom programs, content, and campaigns to drive sales and consumer adoption
- Documenting and templating marketing processes for scalability
- Fostering strong relationships with internal teams and external partners
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to balance multiple projects simultaneously.
📋 Key Responsibilities
✅ Accelerate partner growth by crafting and executing tailored marketing strategies
✅ Be a strategic marketing advisor, collaborating with high-value partners to enhance their marketing efforts
✅ Turn marketing into a growth engine by developing custom programs, content, and campaigns
✅ Create scalable success by documenting and templating marketing processes
✅ Foster strong relationships with internal teams and external partners
✅ Be the go-to marketing expert for assessing requests, prioritizing high-impact work, and utilizing tools like Eloqua and Marketo
ASSUMPTION: This role requires a proactive approach to problem-solving and a data-driven mindset to measure and optimize marketing efforts.
🎯 Required Qualifications
Education: Bachelor’s degree in business administration, marketing, communications, or an equivalent combination of professional experience
Experience: 5-7 years of experience working in marketing, sales, or results-driven organizations; industry experience preferred (employee benefits, healthcare, HR tech, fintech, financial services, etc.) and 3+ years of experience managing marketing programs and content development from beginning to end.
Required Skills:
- Strong experience using marketing automation systems (ideally Marketo and/or Eloqua)
- Proven ability to manage multiple projects and meet deadlines
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience in the employee benefits, healthcare, or fintech industries
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with industry-specific experience and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Flexible work environment
- Competitive salaries, paid vacation, and holidays
- Robust professional development programs
- Comprehensive health, wellness, and financial packages
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on consumer directed healthcare, consumer engagement, healthcare payments, and benefits administration
Company Size: Medium (501-1,000 employees) - Alegeus offers a collaborative and dynamic work environment with opportunities for growth and career development
Founded: 1995 - Alegeus has over two decades of experience in the industry and has established itself as a market leader in SaaS-based benefit funding and payment solutions
Company Description:
- Provides highly flexible, white-label platform for account-based benefit programs
- Offers exceptional user experiences and differentiated capabilities
- Supports partners in strengthening their product offerings, operating more efficiently, and unlocking their full growth potential
Company Specialties:
- Consumer directed healthcare
- Consumer engagement
- Healthcare payments
- Benefits administration
Company Website: alegeus.com
ASSUMPTION: Alegeus' focus on consumer engagement and user experience makes it an attractive employer for marketing professionals seeking to make a significant impact in the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior - This role offers opportunities for career growth and leadership within the marketing department
Reporting Structure: The Partner Marketing Manager will report directly to the Senior Director of Marketing and work closely with cross-functional teams, including sales, product, and operations
Work Arrangement: Hybrid (25% in office) - This role requires regular on-site presence for collaboration and team meetings, with the remaining time worked remotely
Growth Opportunities:
- Advancement to a senior marketing role or management position within the marketing department
- Expansion of responsibilities to include additional product lines or markets
- Opportunities to work on strategic projects and initiatives that drive company growth
ASSUMPTION: The Partner Marketing Manager role offers a clear path for career progression within Alegeus' marketing department.
🌍 Location & Work Environment
Office Type: Hybrid - Alegeus offers a flexible work environment with a mix of on-site and remote work
Office Location(s): Boston, MA; Maitland, FL; Milwaukee, WI
Geographic Context:
- Boston, MA - A major tech hub with a vibrant startup scene and a high cost of living
- Maitland, FL - A suburban area near Orlando with a lower cost of living and a growing tech industry
- Milwaukee, WI - A mid-sized city with a lower cost of living and a strong manufacturing and healthcare industry
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds - regular in-person collaboration and the flexibility to work remotely.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition Team
- In-depth behavioral interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Marketing automation and campaign management experience
- Industry knowledge and understanding of Alegeus' products and services
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Be prepared to discuss specific examples of marketing campaigns you've managed and their outcomes
- Research Alegeus' products and services to demonstrate your understanding of the company and its offerings
ATS Keywords: Marketing automation, strategic marketing, content development, partner growth, campaign development, relationship building, process documentation, performance assessment
ASSUMPTION: Alegeus' interview process is designed to assess candidates' strategic thinking, communication skills, and industry knowledge, with a focus on real-world examples and problem-solving scenarios.
🛠️ Tools & Technologies
- Marketo
- Eloqua
- Salesforce
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- People First - Alegeus prioritizes the well-being and success of its employees
- Partner Powered - Alegeus is committed to empowering its partners and fostering strong, collaborative relationships
- Always Advancing - Alegeus is driven by potential and relentlessly determined to achieve its goals
Work Style:
- Collaborative - Alegeus encourages teamwork and cross-functional collaboration
- Dynamic - Alegeus offers a fast-paced, ever-changing work environment with opportunities for growth and development
- Data-driven - Alegeus makes decisions based on data and analytics to optimize performance and drive results
Self-Assessment Questions:
- Do you thrive in a collaborative, dynamic work environment?
- Are you comfortable working with data and analytics to inform decision-making?
- Do you have a proven track record of driving results through strategic marketing campaigns?
ASSUMPTION: Alegeus' company culture emphasizes collaboration, data-driven decision-making, and a commitment to empowering partners and employees.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs and expectations of internal teams and external partners
- Keeping up with industry trends and best practices in marketing automation and consumer engagement
- Adapting to a fast-paced, ever-changing work environment
ASSUMPTION: The Partner Marketing Manager role requires strong organizational skills, the ability to manage multiple priorities, and a willingness to adapt to change.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Partner Marketing Manager position places a greater emphasis on strategic thinking, relationship building, and industry-specific knowledge
- Industry-specific roles in employee benefits, healthcare, or fintech may offer more opportunities for career growth and advancement
- Career paths in marketing may vary depending on the company's size, industry, and growth trajectory
ASSUMPTION: The Partner Marketing Manager role offers a unique blend of strategic, relationship-building, and industry-specific skills and knowledge.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new product launch, including targeted campaigns, content marketing, and event planning
- Creating a partner marketing playbook to streamline onboarding and ensure consistent messaging and branding across all partner communications
- Conducting a competitive analysis to identify gaps in the market and opportunities for differentiation
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Partner Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Alegeus support the professional development and growth of its marketing team members?
- What are the key priorities for the Partner Marketing Manager role in the first 90 days?
- How does Alegeus measure the success of its marketing campaigns and initiatives?
- What are the most rewarding aspects of working in the Partner Marketing Manager role, according to current team members?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for the interview by researching Alegeus' products and services and practicing your responses to common marketing interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
- If you are not selected for the role, ask for feedback to improve your future applications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
