📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Too Good To Go
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing acquisition and co-branded marketing campaigns with partners in Australia
- Focusing on B2B and B2B2C marketing strategies to drive consumer action and app engagement
- Engaging with key stakeholders and delivering impactful trade marketing campaigns
- Collaborating with internal and external teams to activate a range of stakeholders
- Working in a global matrix organization and inspiring stakeholders to achieve common goals
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Conduct assessment and prioritisation of Account-Based Marketing (B2B) and Trade (B2B2C) Marketing opportunities with strategic Key Accounts in Australia
✅ Lead and execute B2B activations with the help of the Business Development team to engage with and secure large Food Retailers chain deployments
✅ Develop and strengthen relationships with key stakeholders within the marketing teams of our Key Account partners to unlock high-impact co-branded activities
✅ Deliver impactful Trade Marketing campaigns that positively impact consumer action KPIs, including app downloads, app opens, and meals saved (i.e., purchases)
✅ Work closely with your Head of Marketing, B2C Marketing Specialist, and Global Partner Marketing colleagues to amplify relevant Marketing activity through Partner channels where appropriate
✅ Feed the international learning loop to help continuously optimise strategies, messaging, and activation towards and together with partners
✅ Identify trends and market potentials, evaluate business opportunities to be proactive in our Marketing approach with Key Accounts
✅ Work closely with colleagues in the Global Marketing team across Brand, Creative, and Partner Marketing to deploy Marketing Plug-And-Play toolkits locally with Key Account Managers
✅ Manage local B2B or Trade partnerships where relevant and/or applicable
✅ Collaborate directly with the Country Director on different communications-related efforts and opportunities
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in Joint Marketing, Trade Marketing, and co-branded partner marketing activations with large consumer brands, across physical and digital touch points
Required Skills:
- Experience in B2B Marketing and Lead Generation, with a track record of managing the budget and implementation of relevant lead generation channels (both online and offline)
- Demonstrated success in Account-based marketing, having worked hand-in-hand with senior Sales Team stakeholders to successfully fashion, implement, and land personalised campaigns targeted at high-value prospects
- Excellent analytical skills in order to understand the performance of our (centrally-led) lead generation campaigns and to challenge the status quo
- Brilliant organisation, project management, and time-management skills - knows how to prioritise and deliver quality content under tight deadlines
- Impeccable attention to detail, ensuring all verbal and visual communications are compelling, on-brand, and of high-quality
- Eager to bring new ideas to the table to win over partners
- True passion for sustainability - understands the urgency of action for the planet
Preferred Skills:
- Experience in tech or F&B companies
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on B2B and B2B2C strategies, and a proven track record of driving results through strategic partnerships.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Australia with 5-10 years of experience, the estimated salary range is AUD 120,000 - 160,000 per annum.
Benefits:
- 20 days of annual leave plus additional 5 days p.a. after 6 months of employment
- 10 weeks parental leave at full pay, available to all natural and adoptive parents after 6 months
- Shareback Volunteering Days: Up to 4 paid volunteering days to help tackle food insecurity
- Learning, career development, and performance recognition programs
- Access to Employee Assistance Program and regular care conversations
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services, focusing on reducing food waste through a B2C marketplace for surplus food
Company Size: 1,001-5,000 employees, providing a large and established environment with ample opportunities for growth and collaboration
Founded: 2015, with a history of rapid growth and expansion into multiple countries
Company Description:
- Too Good To Go operates the world’s largest B2C marketplace for surplus food, connecting businesses with unsold, surplus food to consumers who can buy and enjoy it at a reduced price
- The company aims to inspire and empower everyone to fight food waste together, with a mission-driven approach as a certified B Corp
- Too Good To Go has a strong presence in Europe and North America, with plans for continued expansion
Company Specialties:
- Food waste reduction
- Sustainability
- B2C marketplace
- Consumer engagement
- Partnerships and collaborations
Company Website: Too Good To Go
ASSUMPTION: Too Good To Go is a well-established company with a strong commitment to sustainability and social impact, providing a unique opportunity for candidates to make a meaningful difference in the fight against food waste.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the company expands in Australia
Reporting Structure: Reports directly to the Head of Marketing, with close collaboration with the Country Director and other internal teams
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Expansion into new markets and regions within Australia
- Potential to take on additional responsibilities or lead a team as the company grows
- Opportunities to work on high-impact projects and initiatives that drive meaningful change
ASSUMPTION: This role offers significant growth potential, as Too Good To Go continues to expand its presence in Australia and beyond.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on sustainability and employee well-being
Office Location(s): Melbourne, Victoria, Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a diverse and multicultural population
- The city is known for its vibrant arts and culture scene, as well as its commitment to sustainability and environmental initiatives
- Melbourne has a temperate climate, with mild winters and warm summers
Work Schedule: Full-time, with flexible hours and the possibility of occasional remote work
ASSUMPTION: Melbourne offers a dynamic and multicultural work environment, with a strong focus on sustainability and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior leader
- Background check and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Stakeholder management and communication skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Too Good To Go's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Showcase your understanding of Too Good To Go's mission and the role's responsibilities
- Demonstrate your ability to develop and execute strategic marketing campaigns
- Prepare questions to ask the interviewer about the company's growth plans and the role's potential for advancement
ATS Keywords: Joint Marketing, Trade Marketing, Co-branded Marketing, B2B Marketing, Lead Generation, Account-based Marketing, Project Management, Analytical Skills, Stakeholder Management, Sustainability, Attention to Detail, Communication Skills, Creativity, Collaboration, Budget Management, Consumer Engagement
ASSUMPTION: Too Good To Go's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the role and the company's mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Design and creative tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Too Good To Go uses a range of tools and technologies to streamline marketing processes, improve collaboration, and drive data-informed decision-making.
👔 Cultural Fit Considerations
Company Values:
- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Committed to sustainability and social impact
Self-Assessment Questions:
- How do you align with Too Good To Go's mission to fight food waste and inspire others to take action?
- How do you approach working with diverse stakeholders to achieve common goals?
- How do you balance strategic thinking with hands-on execution and attention to detail?
ASSUMPTION: Too Good To Go values candidates who are passionate about their mission, collaborative, and results-driven, with a strong commitment to sustainability and social impact.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, growing organization
- Balancing strategic planning with day-to-day execution and tactical tasks
- Adapting to changes in the market and responding to new opportunities or challenges
- Working with a diverse range of partners and collaborators, each with their own unique needs and priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on prioritisation and effective communication.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B and B2B2C marketing strategies for a social impact company
- Similar roles in other industries may focus on more traditional B2C marketing or have a narrower scope
- Career progression in this role could lead to senior marketing leadership positions or other strategic roles within Too Good To Go or the broader environmental services industry
ASSUMPTION: This role offers a unique opportunity to make a meaningful impact in the fight against food waste while gaining valuable experience in strategic marketing and partnership development.
📝 Sample Projects
- Developing and executing a successful co-branded marketing campaign with a major retail partner to drive app downloads and user engagement
- Conducting a comprehensive analysis of the Australian market to identify new partnership opportunities and optimise existing campaigns
- Leading a cross-functional team to launch a new marketing initiative that aligns with Too Good To Go's mission and values
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for Too Good To Go in Australia?
- What are the most significant challenges facing the company in the Australian market, and how can this role help address them?
- What opportunities exist for growth and advancement within the company?
- How does Too Good To Go support work-life balance and employee well-being?
ASSUMPTION: These questions will help you better understand the role's expectations, the company's growth plans, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare questions to ask the interviewer about the company's growth plans and the role's potential for advancement
- Follow up with the hiring manager or HR representative within 7 days of submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, research the company and role thoroughly to demonstrate your enthusiasm and preparation
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
