📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Harness
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (Ideally hybrid from San Francisco office, but remote from West Coast (U.S) is also considered)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing joint go-to-market strategies with partners
- Planning and organizing joint events and campaigns
- Collaborating with internal teams for a unified approach
- Managing partner marketing budget and optimizing strategies based on data insights
ASSUMPTION: This role requires a high level of autonomy and strong project management skills to manage multiple marketing initiatives simultaneously.
📋 Key Responsibilities
✅ Plan and develop campaigns with partners, partner management, and regional sales teams to engage the partner community with digital content and in-person events.
✅ Assemble partner marketing toolkits including campaigns in a box, content and design assets, product and training content, and other sales support collateral.
✅ Rely on collaboration with partners to plan and organize joint events, like webinars, seminars, conferences, and trade shows, to ensure a cohesive brand experience.
✅ Team with internal groups, such as partner management, sales, product marketing, and customer success, to ensure a unified approach to partner marketing efforts.
✅ Navigate the fiscal oversight of the budget allocated for partner marketing initiatives, ensuring the efficient use of resources and the maximization of return on investment.
✅ Execute a Partner Marketing plan in coordination with the Partner Management team.
✅ Report on the performance of partner marketing activities, optimizing strategies based on data insights.
ASSUMPTION: This role involves a significant amount of event planning and management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Experience: 5-7 years of partner marketing experience, ideally in B2B SaaS or DevOps.
Required Skills:
- Strong understanding of marketing principles, including digital marketing, event planning, and ABM strategies
- Excellent communication and interpersonal skills
- Event planning and management knowledge
- Ability to build strong working relationships and lead cross-functional teams
- Self-starter with high autonomy and strong project management skills
- Analytical mindset with the ability to track and interpret marketing performance data
- Proficiency in marketing automation and CRM tools
Preferred Skills:
- Experience in organizing and executing successful events
ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and platforms is likely required for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $170,000 USD annually. This range reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position also includes a commission/variable component, which is based on performance, plus equity, and benefits.
Benefits:
- Competitive salary
- Comprehensive healthcare benefits
- Flexible Spending Account (FSA)
- Flexible work schedule
- Employee Assistance Program (EAP)
- Flexible Time Off and Parental Leave
- Monthly, quarterly, and annual social and team building events
- Monthly internet reimbursement
Working Hours: Full-time position with a flexible work schedule.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Partner Marketing Manager role in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development. Harness is a high-growth company disrupting the software delivery market, offering solutions for every step of the software delivery lifecycle.
Company Size: 501-1,000 employees. Harness is a rapidly growing startup with a significant presence in the software industry.
Founded: 2017. Harness was founded by technologist and entrepreneur Jyoti Bansal, who also founded AppDynamics and sold it to Cisco for $3.7B.
Company Description:
- Harness offers a Software Delivery Platform with modules for CI, CD, cloud cost management, feature flags, service reliability management, security testing orchestration, chaos engineering, software engineering insights, and more.
- The platform is designed to help companies accelerate their cloud initiatives and make software delivery easier.
- Harness is led by Jyoti Bansal and backed by top-tier VC and strategic firms, including J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures, Norwest Venture Partners, Adage Capital Partners, Balyasny Asset Management, Gaingels, Harmonic Growth Partners, Menlo Ventures, IVP, Unusual Ventures, GV (formerly Google Ventures), Alkeon Capital, Battery Ventures, Sorenson Capital, Thomvest Ventures, and Silicon Valley Bank.
Company Specialties:
- Software Delivery Platform
- Continuous Integration (CI)
- Continuous Delivery (CD)
- Cloud Cost Management
- Feature Flags
- Service Reliability Management
- Security Testing Orchestration
- Chaos Engineering
- Software Engineering Insights
Company Website: http://www.harness.io
ASSUMPTION: Harness is a well-funded, high-growth startup with a strong focus on innovation and market disruption.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a significant amount of experience and expertise in partner marketing.
Reporting Structure: This role reports directly to the Partner Management team and collaborates with various internal teams, including sales, product marketing, and customer success.
Work Arrangement: Hybrid. The role is ideally based in the San Francisco office but also considers remote work from within the West Coast (U.S).
Growth Opportunities:
- As Harness continues to grow, there may be opportunities for the Partner Marketing Manager to take on additional responsibilities or move into a leadership role.
- With the expansion of the partner ecosystem, there may be opportunities to specialize in specific partner segments or verticals.
ASSUMPTION: This role offers significant growth potential as Harness continues to expand its partner ecosystem and market presence.
🌍 Location & Work Environment
Office Type: Hybrid. The role is ideally based in the San Francisco office but also considers remote work from within the West Coast (U.S).
Office Location(s): 55 Stockton St, Floor 8, San Francisco, California 94108, US
Geographic Context:
- The San Francisco Bay Area has a thriving tech industry and is home to many leading software companies.
- The cost of living in the San Francisco Bay Area is high, and the competition for talent is fierce.
- The region offers a diverse range of cultural, recreational, and culinary experiences.
Work Schedule: Full-time position with a flexible work schedule. The role requires some evening and weekend work for events and campaigns.
ASSUMPTION: The flexible work schedule and remote work arrangement options make this role attractive to candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the Partner Management team
- Final interview with the hiring manager or a member of the executive team
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Event planning and management skills
- Collaboration and communication skills
- Ability to work autonomously and manage multiple projects
- Alignment with Harness' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Harness' platform and market position in your application materials.
- Prepare for behavioral interview questions that focus on your marketing experience, event planning, and collaboration skills.
- Research Harness' company culture and be prepared to discuss how your values and work style align with the company's mission and values.
ATS Keywords: Partner Marketing, B2B SaaS, DevOps, Digital Marketing, Event Planning, Account-Based Marketing, Marketing Automation, CRM Tools, Partner Management, Joint Go-To-Market Strategies, Campaign Development, Event Organization, Cross-Functional Collaboration, Data-Driven Decision Making, Hybrid Work Arrangement
ASSUMPTION: Harness uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your application materials can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Event planning and management tools (e.g., Eventbrite, Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Proficiency in using marketing tools and platforms is required for this role, and candidates should be prepared to discuss their experience with specific tools during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you approach working with partners to develop and execute joint go-to-market strategies?
- Can you provide an example of a successful event you planned and managed, and how you ensured a cohesive brand experience?
- How do you prioritize and manage multiple marketing initiatives simultaneously, and how do you ensure the efficient use of resources?
- How do you stay up-to-date with industry trends and best practices in partner marketing, and how do you apply this knowledge to your work?
ASSUMPTION: Harness values candidates who are passionate about their work, customer-focused, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The high level of autonomy required for this role may be challenging for candidates who prefer a more collaborative or team-based work environment.
- The competitive nature of the software industry may present challenges in partner acquisition and retention.
- The high cost of living in the San Francisco Bay Area may present challenges for candidates who are not familiar with the region.
ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to address them during the interview process.
📈 Similar Roles Comparison
- Compared to other partner marketing roles, this position requires a higher level of experience and expertise in B2B SaaS or DevOps.
- Compared to other roles in the software industry, this position offers significant growth potential as Harness continues to expand its partner ecosystem and market presence.
- Compared to other hybrid or remote work arrangements, this role offers a flexible work schedule and the option to work remotely from within the West Coast (U.S).
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, and candidates should carefully consider their fit for the position before applying.
📝 Sample Projects
- Developing and executing a joint go-to-market strategy with a major cloud provider to drive partner revenue and customer acquisition.
- Planning and organizing a multi-day conference for partners, including keynote speakers, breakout sessions, and networking events.
- Creating a partner marketing toolkit for a global system integrator, including co-branded collateral, product and training content, and sales support materials.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Partner Marketing Manager may be involved in at Harness.
❓ Key Questions to Ask During Interview
- How does Harness support the professional development and growth of its partner marketing team members?
- Can you describe the partner ecosystem at Harness, and how does the Partner Marketing team collaborate with other departments to drive partner success?
- How does Harness measure the success of its partner marketing initiatives, and how does the Partner Marketing team use data to optimize strategies and improve performance?
- What are the most challenging aspects of working in partner marketing at Harness, and how does the team approach these challenges?
- How does Harness foster a culture of innovation and continuous learning within the Partner Marketing team?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your marketing experience, event planning, and collaboration skills.
- Research Harness' company culture and be prepared to discuss how your values and work style align with the company's mission and values.
- Follow up with the hiring team one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
