📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: DigitalOcean
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing partner marketing strategies to drive joint product adoption and revenue growth
- Collaborating with cross-functional teams to launch high-impact initiatives and optimize based on performance results
- Designing and executing strategic go-to-market plans with high-value partners
- Creating self-serve programs and reusable templates to support partners at scale
- Crafting compelling, developer-oriented content highlighting the value of DigitalOcean’s Technology and Marketplace Partners
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the developer ecosystem.
📋 Key Responsibilities
✅ Develop and implement a partner marketing strategy focused on driving joint product adoption and revenue growth with our Technology and Marketplace partners
✅ Design and execute strategic go-to-market plans with high-value partners, including activities such as training and enablement, events, webinars, developer content, and email and social campaigns
✅ Create self-serve programs, reusable templates, and repeatable processes to support partners at scale
✅ Collaborate closely with Partner Growth, Marketing, Product, and Engineering teams to create a more seamless onboarding experience for new Technology and Marketplace Partners
✅ Collaborate closely with Partner Growth, Marketing, and Product to craft compelling, developer-oriented content highlighting the value of DigitalOcean’s Technology and Marketplace Partners and the strength of our joint solutions
✅ Analyze and report on performance of partner marketing activities, adjusting strategy as necessary to optimize outcome, and socialize key findings to all relevant stakeholders
✅ Work cross-functionally and with partners to reimagine traditional partner marketing motions. Explore and experiment with unique, authentic ways to reach out joint customers and drive adoption
ASSUMPTION: This role requires a high level of collaboration, strong project management skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in partner marketing with a proven track record of developing and executing successful partner marketing strategies and programs that support business objectives and align with the product roadmap
Required Skills:
- Exceptional verbal and written communication skills, with the ability to manage the expectations of and influence both internal and external stakeholders
- Excellent organizational skills and proven ability to manage multiple projects to the finish line
- Strong technical background with a deep understanding of the developer ecosystem and a passion for making developers successful
- Strategic thinker with the ability to align partnership initiatives with overall business objectives and drive measurable outcomes
- Ability to generate reports on key performance metrics and clearly communicate the results
Preferred Skills:
- Experience with or knowledge of AI/ML technologies and Database-as-a-Service (DBaaS) offerings
ASSUMPTION: Candidates with experience in the tech industry and familiarity with developer communities will be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: $114,000 - $140,000 USD per year (based on market data, relevant years of experience, and skills)
Benefits:
- Competitive array of benefits
- Employee Assistance Program
- Local Employee Meetups
- Flexible Time Off Policy
- Reimbursement for relevant conferences, training, and education
- Access to LinkedIn Learning's 10,000+ courses
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: DigitalOcean is a cloud computing company that simplifies cloud infrastructure for developers and businesses. They offer a range of services, including cloud servers, Kubernetes, and object storage.
Company Size: DigitalOcean has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: DigitalOcean was founded in 2012 and has since grown to become a leading provider of cloud services for developers.
Company Description:
- DigitalOcean simplifies cloud computing so businesses can spend more time creating software that changes the world.
- They provide mission-critical infrastructure and fully managed offerings to help developers at startups and growing digital businesses rapidly build, deploy, and scale.
- DigitalOcean combines the power of simplicity, security, community, and customer support to enable customers to focus less on managing their infrastructure and more on building innovative applications that drive business growth.
Company Specialties:
- Cloud Computing
- Cloud Servers
- Virtual Hosting
- Cloud Hosting
- Cloud Infrastructure
- Simple Hosting
- Virtual Servers
Company Website: https://www.digitalocean.com
ASSUMPTION: DigitalOcean's focus on simplicity and developer-friendly services makes it an attractive choice for developers and businesses looking for easy-to-use cloud infrastructure.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The Partner Marketing Manager will report directly to the Head of Partner Marketing and work closely with various teams, including Product, Marketing, and Sales.
Work Arrangement: This is a remote role, with the expectation that the candidate is based in the United States.
Growth Opportunities:
- As DigitalOcean continues to grow, there may be opportunities for the Partner Marketing Manager to take on more responsibility and advance their career within the company.
- The Partner Marketing Manager may also have the opportunity to work on special projects or initiatives that could lead to new opportunities or promotions.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success through strategic partnerships.
🌍 Location & Work Environment
Office Type: DigitalOcean has offices in Broomfield, Colorado, and New York, New York, but this role is remote and can be performed from anywhere in the United States.
Office Location(s): 105 Edgeview Dr, Broomfield, Colorado 80021, US; 101 Avenue of the Americas, New York, NY 10013, US
Geographic Context:
- Austin, Texas, is a vibrant and growing city with a strong tech industry and a high quality of life.
- The city is home to many tech companies and startups, providing ample opportunities for networking and collaboration.
- Austin's central location in the United States makes it an ideal hub for remote work and collaboration with teams across the country.
Work Schedule: The Partner Marketing Manager will be expected to work standard business hours, with some flexibility for meetings and collaboration with teams in different time zones.
ASSUMPTION: The remote nature of this role allows for a high degree of flexibility and work-life balance, while still providing opportunities for collaboration and growth within the company.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and other team members
- Final interview with the Head of Partner Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Technical knowledge and understanding of the developer ecosystem
- Ability to manage multiple projects and prioritize tasks
Application Tips:
- Highlight your experience with partner marketing strategies and programs that have driven business objectives and aligned with product roadmaps.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration.
ATS Keywords: Partner Marketing, Strategic Planning, Go-to-Market Strategy, Cross-Functional Collaboration, Performance Analysis, Developer Ecosystem, AI/ML Knowledge
ASSUMPTION: DigitalOcean's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Asana or similar project management tool
ASSUMPTION: The Partner Marketing Manager will be expected to be proficient in using marketing automation tools, CRM software, and project management platforms to manage their workload and collaborate with teams.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Community
- Customer Obsessed
- Ownership
- Bias for Action
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on outcomes
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on delivering measurable outcomes?
- Are you adaptable and open to feedback, with a commitment to continuous learning and improvement?
ASSUMPTION: DigitalOcean values candidates who are a strong cultural fit, with a focus on simplicity, community, and customer obsession.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Collaborating effectively with remote teams and stakeholders
- Keeping up with the fast-paced and ever-changing tech industry
- Balancing the need for strategic planning with the need for quick decision-making and execution
ASSUMPTION: The Partner Marketing Manager will need to be highly organized, adaptable, and able to manage multiple projects and priorities effectively to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses specifically on partner marketing and requires a deep understanding of the developer ecosystem and strategic planning.
- DigitalOcean's focus on simplicity and ease of use sets it apart from other cloud computing companies, providing a unique opportunity for the Partner Marketing Manager to make an impact on the company's growth and success.
- This role offers a unique opportunity for a marketing professional to gain experience in strategic planning, cross-functional collaboration, and performance analysis, with a clear path for career growth and advancement within the company.
ASSUMPTION: This role is unique in its focus on partner marketing and strategic planning, providing a valuable opportunity for the right candidate to make a significant impact on the company's growth and success.
📝 Sample Projects
- Developing and implementing a partner marketing strategy for a new AI/ML technology partner, resulting in a 30% increase in joint product adoption and a 20% increase in revenue within the first six months
- Collaborating with the Product and Engineering teams to create a seamless onboarding experience for new Technology and Marketplace Partners, resulting in a 40% reduction in time-to-market for new partners
- Crafting compelling, developer-oriented content highlighting the value of DigitalOcean’s Technology and Marketplace Partners, resulting in a 25% increase in traffic to the partner content hub and a 15% increase in partner engagement
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the Partner Marketing Manager role at DigitalOcean.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for partner onboarding and how this role will contribute to streamlining that process?
- How does DigitalOcean support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide an example of a successful partner marketing campaign at DigitalOcean and the key factors that contributed to its success?
- How does DigitalOcean measure the success of its partner marketing initiatives, and how will this role be held accountable for driving results?
- Can you describe the work environment and culture at DigitalOcean's headquarters in Broomfield, Colorado, and how that translates to a remote work environment?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role, with a focus on your experience with partner marketing strategies and programs that have driven business objectives and aligned with product roadmaps.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration.
- If selected for an interview, be prepared to discuss your approach to strategic planning, cross-functional collaboration, and performance analysis, with a focus on your ability to drive measurable outcomes.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
