Partner Marketing Manager - Lenovo

📌 Core Information 🔹 Job Title: Partner Marketing Manager - Lenovo 🔹 Company: Insight 🔹 Location: Chandler, Arizona, United States 🔹 Job Type: Hybrid (Tue, Wed, Thu) 🔹 Category: Marketing, Communications 🔹 Date Posted: June 6, 2025 🔹 Experience Level: Mid-Level (5-10 years) 🚀 Job Overview Key aspects of this role include: - Partnering with Lenovo product management team for sales enablement and demand generation strategies - Developing, pitching, and maintaining ongoing partner campaigns and programs - Becoming a subject matter expert on Lenovo hardware - Measuring success of marketing campaigns and optimizing performance - Collaborating with cross-functional marketing team to create marketing materials ASSUMPTION: This role requires strong project management skills and the ability to work effectively with cross-functional teams. It also demands a deep understanding of both Insight's strategic goals and Lenovo's product portfolio. 📋 Key Responsibilities 🔹 Sales Enablement & Demand Generation: - Partner with Lenovo product management team to execute sales enablement and demand generation strategies - Develop and maintain partner campaigns and programs, regularly reporting on results - Measure success of marketing campaigns and provide recommendations for optimization 🔹 Product Expertise: - Become a subject matter expert on Lenovo hardware and Insight's goals for the Lenovo business 🔹 Campaign Development & Collaboration: - Work with cross-functional marketing team to create emails, flyers, ads, webcasts, web pages, and other marketing materials ASSUMPTION: The role requires strong analytical skills to measure campaign performance and make data-driven decisions. It also demands excellent communication skills to collaborate effectively with cross-functional teams. 🎯 Required Qualifications Education: - Bachelor's degree in Business, Marketing, or a related field (MBA or similar postgraduate education is a plus) Experience: - Minimum 4+ years of experience in marketing or product management within a B2B sales organization - Business-to-business marketing experience preferred - Lenovo experience and/or familiarity is preferred Required Skills: - Marketing planning and execution - Results-oriented/Decision-making - Effective communication - Relationship building Preferred Skills: - CRM/Digital Marketing tools - Traditional marketing channels - Budget management ASSUMPTION: Candidates should have a strong background in marketing planning and execution, with a proven track record of driving results through data-driven decision-making. They should also possess excellent communication skills and the ability to build strong relationships with stakeholders. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (based on industry standards for role, experience level, and location) Benefits: - Freedom to work from another location—even an international destination—for up to 30 consecutive calendar days per year - Charitable contributions Working Hours: Full-time (40 hours/week) 📌 Applicant Insights 🔍 Company Context Industry: Insight operates in the IT Services and IT Consulting industry, focusing on cloud, data, AI, cybersecurity, and intelligent edge solutions. Company Size: Insight is a large enterprise with 10,001+ employees, providing extensive resources and opportunities for professional growth. Founded: Insight was founded in 1988 and is headquartered in Chandler, Arizona. Company Description: Insight is a Fortune 500 solutions integrator helping organizations accelerate their digital journey to modernize their business and maximize the value of technology. Insight’s technical expertise spans cloud and edge-based transformation solutions, with global scale and optimization built on 33+ years of deep partnerships with the world’s leading and emerging technology providers. Company Specialties: Insight specializes in cloud computing, managed service provider solutions, data center management, unified communication & collaboration, network security management, data protection, mobility, network & security, office productivity, K-12 IT solutions, IT asset disposal, healthcare IT, digital innovation, supply chain optimization, connected workforce, software management, IT management, procurement, and more. Company Website: Insight Website 📊 Role Analysis Career Level: This role is at the mid-level career stage, requiring 4+ years of experience in marketing or product management. Reporting Structure: The Partner Marketing Manager reports directly to the Marketing Director or a similar role within Insight's marketing department. Work Arrangement: This is a hybrid role, with employees working from the Insight office in Chandler, Arizona, on Tuesdays, Wednesdays, and Thursdays. Growth Opportunities: Insight's large size and diverse range of services provide ample opportunities for career growth and progression within the marketing department and across other areas of the organization. ASSUMPTION: The role offers excellent opportunities for career advancement, particularly for individuals looking to grow within a large enterprise and gain experience working with a wide range of technology partners. 🌍 Location & Work Environment Office Type: Insight's Chandler, Arizona, office is a modern, professional workspace designed to foster collaboration and innovation. Office Location(s): 2701 E. Insight Way, Chandler, Arizona 85286, US Geographic Context: Chandler, Arizona, is a suburb of Phoenix, offering a mix of urban and suburban living with easy access to outdoor recreation, cultural attractions, and a thriving tech industry. Work Schedule: The hybrid work arrangement allows for a flexible work schedule, with employees working from the office three days a week and remotely the remaining two days. ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the Insight careers portal 2. Phone or video screening with a member of the Insight talent acquisition team 3. In-depth behavioral interviews with hiring managers and team members 4. Final round interviews with senior leadership, focusing on cultural fit and long-term potential Key Assessment Areas: - Marketing planning and execution - Results-oriented/Decision-making - Effective communication - Relationship building - Cultural fit and alignment with Insight's values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Prepare for behavioral interview questions by reflecting on your past experiences and how they relate to the required qualifications 3. Research Insight's company culture and be ready to discuss how your values align with the organization ATS Keywords: Marketing planning, campaign development, demand generation, sales enablement, product management, B2B marketing, CRM, digital marketing, traditional marketing, budget management, relationship building, communication, decision-making, results-oriented, Lenovo, hardware, Insight, hybrid work, career growth, marketing department, marketing team, marketing director, Chandler, Arizona, IT Services, IT Consulting, cloud computing, data, AI, cybersecurity, intelligent edge, technology partners, large enterprise, career advancement, work-life balance, hybrid work arrangement, cultural fit, company values, company culture, interview process, application tips, ATS-optimized keywords 🛠 Cultural Fit Considerations Company Values: Insight's core values include customer focus, innovation, integrity, and collaboration. Candidates should demonstrate a strong commitment to these values and be able to work effectively in a team-oriented environment. Work Style: Insight's work style emphasizes agility, accountability, and a growth mindset. Employees are expected to be proactive, take ownership of their work, and continuously seek opportunities to learn and improve. Self-Assessment Questions: 1. How do your personal values align with Insight's core values? 2. Can you provide an example of a time when you demonstrated Insight's work style, such as being proactive or taking ownership of a project? 3. How do you approach working in a team-oriented environment, and can you give an example of a successful team project you've worked on? ASSUMPTION: Candidates who demonstrate a strong fit with Insight's values and work style will be more likely to succeed in this role and contribute positively to the organization's culture. ⚠️ Potential Challenges Role-Specific Challenges: 1. Managing multiple partner campaigns and programs simultaneously, requiring strong project management skills and the ability to prioritize effectively 2. Balancing the needs of Insight, Lenovo, and other stakeholders, demanding excellent communication and negotiation skills Company/Industry-Specific Challenges: 1. Keeping up with the latest trends and innovations in the rapidly evolving technology landscape, requiring continuous learning and adaptation 2. Navigating a large, matrixed organization, demanding strong relationship-building skills and the ability to work effectively with diverse teams Work Arrangement-Specific Challenges: 1. Balancing on-site and remote work, requiring strong time management skills and the ability to maintain focus and productivity in a remote environment ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them successfully. 📈 Similar Roles Comparison Comparison Points: 1. Role Responsibilities: Unlike other marketing roles, this position focuses heavily on partner marketing and requires a deep understanding of both Insight's strategic goals and Lenovo's product portfolio 2. Stakeholders: This role involves working with multiple stakeholders, including Insight's marketing team, Lenovo's product management team, and other internal and external partners 3. Career Path: This role offers excellent opportunities for career growth and progression within Insight's marketing department and across other areas of the organization ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to tailor their application and interview responses accordingly. 📝 Sample Projects Project Examples: 1. Developing and executing a successful co-branded marketing campaign with Lenovo, driving increased sales and brand awareness for both companies 2. Collaborating with Insight's content marketing team to create thought leadership pieces that showcase Insight's expertise in Lenovo hardware solutions 3. Working with Insight's events team to plan and execute a joint customer event with Lenovo, featuring product demos, customer testimonials, and networking opportunities ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they can apply their skills to the specific requirements of this role. 💬 Key Questions to Ask During Interview Interview Questions: 1. Can you describe the most successful marketing campaign you've developed and executed, and what made it successful? 2. How do you approach working with multiple stakeholders, and can you provide an example of a time when you had to manage competing priorities or expectations? 3. How do you stay up-to-date with the latest trends and innovations in the technology industry, and how do you apply this knowledge to your marketing strategies? 4. How do you balance the need to maintain a strong focus on Insight's strategic goals while also supporting the specific needs of our technology partners, such as Lenovo? 5. How do you approach career growth and development within a large enterprise like Insight, and what specific steps have you taken in your previous roles to advance your career? ASSUMPTION: Candidates should be prepared to answer these questions thoughtfully and provide specific examples from their past experiences to demonstrate their qualifications for the role. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Insight Careers Portal 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for behavioral interview questions by reflecting on your past experiences and how they relate to the required qualifications 4. Research Insight's company culture and be ready to discuss how your values align with the organization 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.