Partner Marketing Manager - Lenovo

📌 Core Information 🔹 Job Title: Partner Marketing Manager - Lenovo 🔹 Company: Insight 🔹 Location: Chicago, Illinois, United States 🔹 Job Type: Hybrid (Tue, Wed, Thu) 🔹 Category: Marketing 🔹 Date Posted: June 6, 2025 🔹 Experience Level: Mid-Senior (4+ years) 🔹 Remote Status: On-site/Hybrid 🚀 Job Overview Key aspects of this role include: - Partnering with Lenovo product management team to drive sales enablement and demand generation strategies. - Developing, pitching, and maintaining ongoing partner campaigns and programs. - Becoming a subject matter expert on Lenovo hardware. - Measuring campaign success and optimizing for improved performance. - Collaborating with cross-functional marketing teams to create marketing materials. ASSUMPTION: This role requires strong communication, project management, and analytical skills. Familiarity with Lenovo products and B2B marketing experience is preferred. 📋 Key Responsibilities ✅ Partner Campaign Development & Execution: - Develop and maintain partner campaigns and programs in collaboration with Lenovo product management team. - Regularly report on campaign results and optimize for improved performance. ✅ Subject Matter Expertise: - Become an expert on Lenovo hardware and its features, benefits, and use cases. ✅ Campaign Performance Analysis & Optimization: - Measure the success of various marketing campaigns using analytics and metrics. - Provide data-driven recommendations to optimize campaign performance. ✅ Cross-Functional Collaboration: - Work with cross-functional marketing teams to create marketing materials, including emails, flyers, ads, webcasts, and web pages. ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively. 🎯 Required Qualifications Education: - Bachelor's degree in Business, Marketing, or a related field. - MBA or similar postgraduate education is a plus. Experience: - Minimum 4+ years of experience in marketing or product management within a B2B sales organization. - Business-to-business marketing experience preferred. - Lenovo experience and/or familiarity is preferred. Required Skills: - Marketing planning and execution, including CRM/Digital Marketing tools and traditional marketing channels. - Results-oriented/Decision-making skills, with experience using analytics to drive quarter-over-quarter improvements. - Effective communication skills, both written and verbal. - Relationship-building skills, with experience working in matrixed organizations. Preferred Skills: - Experience working with complex marketing stacks to develop integrated campaigns or marketing programs. - Familiarity with Lenovo products and their features, benefits, and use cases. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (based on industry standards for role, experience level, and location) Benefits: - Freedom to work from another location—even an international destination—for up to 30 consecutive calendar days per year. - Charitable contributions: Insight contributed $1.4M+ in 2023. Working Hours: Full-time (40 hours/week) 📌 Applicant Insights 🔍 Company Context Industry: Insight operates in the IT Services and IT Consulting industry, with a focus on cloud, data, AI, cybersecurity, and intelligent edge solutions. Company Size: Insight is a large enterprise with 10,001+ employees, providing extensive resources and opportunities for professional growth. Founded: Insight was founded in 1988 and has since grown to become a Fortune 500 Solutions Integrator. Company Description: Insight helps organizations accelerate their digital journey by modernizing their business and maximizing the value of technology. With a strong focus on cloud and edge-based transformation solutions, Insight partners with leading and emerging technology providers to deliver global scale and optimization. Company Specialties: Insight specializes in various technology areas, including cloud computing, managed service provider solutions, data center management, unified communication & collaboration, network security management, data protection, mobility, network & security, office productivity, K-12 IT solutions, IT asset disposal, healthcare IT, digital innovation, supply chain optimization, connected workforce, software management, IT management, procurement, and Microsoft products. Company Website: Insight Website ASSUMPTION: Insight's extensive resources and expertise enable it to provide comprehensive solutions and support to its clients, fostering a collaborative and innovative work environment. 📊 Role Analysis Career Level: This role is at the mid-senior level, offering opportunities for career growth and advancement within Insight. Reporting Structure: The Partner Marketing Manager reports directly to the Marketing Director or a similar role, depending on the organizational structure. Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site at Insight's Chicago office on Tuesdays, Wednesdays, and Thursdays. Growth Opportunities: - Insight's large size and diverse portfolio provide ample opportunities for career progression and skill development. - This role offers the chance to work with a prominent technology partner (Lenovo) and gain valuable experience in partner marketing. ASSUMPTION: Success in this role can lead to internal promotions or opportunities to take on more significant projects and responsibilities within Insight. 🌍 Location & Work Environment Office Type: Insight's Chicago office is a modern, collaborative workspace designed to facilitate productivity and innovation. Office Location(s): Insight's Chicago office is located at 2701 E. Insight Way, Chandler, Arizona 85286, US. Geographic Context: Chicago, Illinois, offers a vibrant urban environment with a rich cultural scene, diverse neighborhoods, and a robust job market. The city is home to numerous Fortune 500 companies and thriving tech startups, providing ample networking and professional growth opportunities. Work Schedule: The hybrid work arrangement allows for flexibility in managing work-life balance while maintaining regular on-site presence. ASSUMPTION: Insight's commitment to employee well-being and work-life balance is reflected in its flexible work arrangements and supportive company culture. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-depth behavioral interviews to evaluate problem-solving skills, experience, and career goals. 4. Final round interviews with key stakeholders, such as the hiring manager or other senior team members. Key Assessment Areas: - Communication skills, both written and verbal. - Problem-solving skills and analytical thinking. - Cultural fit and alignment with Insight's values and work environment. - Relevant experience in marketing, partner management, or related fields. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments. - Research Insight and the Lenovo partnership to demonstrate your understanding of the company and the role. ATS Keywords: Partner Marketing, Lenovo, B2B Marketing, Campaign Development, Analytics, Marketing Planning, Relationship Building, Hybrid Work, Chicago, IT Services, IT Consulting ASSUMPTION: Insight's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for both the candidate and the organization. 🛠 Cultural Fit Considerations Company Values: Insight's values include a strong commitment to customer success, innovation, collaboration, and integrity. These values guide the company's approach to business and interactions with clients, partners, and employees. Work Style: Insight fosters a collaborative and inclusive work environment, encouraging open communication, active listening, and continuous learning. The company values a diverse and inclusive workforce that reflects the communities it serves. Self-Assessment Questions: 1. How do your personal values align with Insight's company values? 2. Describe a time when you had to adapt to a new work environment or team dynamic. How did you approach this change, and what was the outcome? 3. How do you prioritize tasks and manage your time when working on multiple projects simultaneously? ASSUMPTION: Insight's commitment to its values and fostering a positive work environment contribute to its success in attracting and retaining top talent. ⚠️ Potential Challenges Role-Specific Challenges: - Managing multiple projects and deadlines simultaneously. - Collaborating effectively with cross-functional teams and external partners (Lenovo). - Staying up-to-date with Lenovo's product portfolio and market trends. Company-Specific Challenges: - Working in a large, matrixed organization with diverse teams and stakeholders. - Navigating Insight's extensive product portfolio and service offerings. Location-Specific Challenges: - Adapting to Chicago's dynamic job market and competitive professional landscape. - Balancing work-life responsibilities in a bustling urban environment. ASSUMPTION: Addressing these challenges requires strong organizational skills, adaptability, and a proactive approach to problem-solving. 📈 Similar Roles Comparison Role Differentiation: - This role focuses on partner marketing for a specific technology provider (Lenovo), while other similar roles may involve broader marketing responsibilities or work with different technology partners. - This role requires experience with Lenovo products and familiarity with their features, benefits, and use cases. Industry-Specific Context: - The IT Services and IT Consulting industry is dynamic and competitive, with continuous evolution in technology and market demands. - Success in this role requires a strong understanding of the industry, relevant technology trends, and Insight's unique value proposition. ASSUMPTION: Understanding the unique aspects of this role and its industry context enables candidates to tailor their applications and interviews effectively. 📝 Sample Projects Project Examples: 1. Developing and executing a successful Lenovo hardware-focused marketing campaign that generated a 20% increase in sales. 2. Collaborating with Insight's data analytics team to create a comprehensive report on Lenovo's market share and competitive landscape. 3. Leading a cross-functional team to create a series of engaging webinars featuring Lenovo hardware solutions and their real-world applications. ASSUMPTION: Providing specific, relevant project examples demonstrates a candidate's understanding of the role's requirements and their ability to deliver tangible results. ❓ Key Questions to Ask During Interview 1. Can you describe the team structure for this role and how it collaborates with other marketing teams and stakeholders? 2. How does Insight support the professional development and growth of its marketing team members? 3. What are the key priorities for this role in the first 90 days, and how will success be measured? 4. How does Insight approach partner marketing, and what are the key performance indicators (KPIs) used to evaluate campaign success? 5. Can you provide an example of a successful partner marketing campaign Insight has executed, and what made it effective? ASSUMPTION: Asking thoughtful, relevant questions demonstrates a candidate's interest in the role and their commitment to understanding Insight's unique approach to partner marketing. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://insight.eightfold.ai/careers/job/171827974320-partner-marketing-manager-lenovo-chicago-united-states). 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for phone or video screening by practicing your communication skills and reviewing Insight's company culture and values. 4. Research Insight's partnership with Lenovo and the company's approach to partner marketing. 5. Follow up with Insight's hiring team one week after your application to inquire about your application status and reiterate your interest in the role. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.