Partner Marketing Manager - MSP

📌 Core Information

🔹 Job Title: Partner Marketing Manager - MSP

🔹 Company: Arctic Wolf

🔹 Location: Eden Prairie, Minnesota, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Strong preference to be based near HQ)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to gain partner mindshare and generate demand
• Collaborating with internal teams and MSP partners to drive program success
• Analyzing program performance data to maximize ROI and make data-driven decisions
• Managing and reporting on marketing budget to ensure optimal spend
• Building and maintaining a best-in-class tech stack for MSP partners

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build effective relationships with various stakeholders.

📋 Key Responsibilities

✅ Collaborate with product marketing and sales enablement to shape, develop, and package partner GTM, product, and program launch messaging, communications, and tools based on requirements by partner type and persona.

✅ Work closely with MSP channel and acquisition leaders, business development, channel enablement, and MSP directors to develop a quarterly strategic marketing plan including communications, partner-facing industry events, engagement, and enablement plan that aligns with sales plan to boost indirect pipeline, recruit partners, and drive partner rep adoption.

✅ Create and execute an MSP partner communications strategy and enablement plan, including coordination of channel and alliances communications calendar, updates to the Partner Portal, execution of quarterly partner webinars, newsletters, and other partner-focused communications and points of engagement.

✅ Package and promote integrated campaigns, events, and content to partner community; create and maintain scalable means to empower partners to drive demand. Understand needs of top tier partners and varied partner types and tailor content and delivery accordingly.

✅ Analyze program and platform performance data to identify trends, make recommendations, and build quarterly plans that reflect findings to maximize ROI.

✅ Partner with Partner Marketing and Channel Ops to lead continued development of MSP partner tech stack; research and propose enhancements and new tools to maintain a best-in-class tech stack to deliver a seamless and operationally efficient partner experience.

✅ Manage, balance, and report on MSP partner marketing budget.

✅ Partner with Field Marketing to fuel end-user marketing plans that delight and engage prospective customers to generate demand and increase funnel velocity.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, English, or Communications, or related field of study (preferred)

Experience: 5-7+ years of proven experience working with MSPs in B2B product or partner marketing

Required Skills:

• Deep MSP partner acumen and knowledge of MSP go-to-market, business models, partner types, partner profitability, and partner engagement best practices
• Strong analytical skills: ability to pull and review reports, extract actionable insights, and make recommendations; demonstrated ability to incorporate metrics into a process of continuous improvement
• Excellent organizational, prioritization, and project management skills; communicates status and escalates needs with clarity and ease and proposes solutions
• Excellent interpersonal and communication skills, both written and oral
• Fully adept in tech stack required to generate and deploy campaigns and measure effectiveness including marketing automation, CRM, and PRM
• Comfortable leveraging marketing automation tools and Salesforce to build campaigns and track performance

Preferred Skills:

• Experience working for a cloud services/security technology company with a mid-market focus
• Bachelor’s degree in Marketing, Business, English, or Communications, or related field of study

ASSUMPTION: Candidates should have a strong understanding of the MSP landscape, marketing funnel, and partner engagement strategies.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a role of this level and location)

Benefits:

• Equity for all employees
• Flexible time off and paid volunteer days
• RRSP and 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Arctic Wolf operates in the cybersecurity industry, focusing on Security Operations as a Concierge Service. They help organizations end cyber risk by providing security operations as a service, including Managed Detection and Response (MDR), Managed Risk, Managed Security Awareness, and Incident Response.

Company Size: Arctic Wolf has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the industry.

Founded: Arctic Wolf was founded in 2012, and its headquarters are in Eden Prairie, Minnesota.

Company Description:

• Arctic Wolf is the market leader in Security Operations, using the cloud-native Arctic Wolf Aurora Platform to help organizations end cyber risk
• The company offers a range of security operations services, delivered by its Concierge Delivery Model
• Arctic Wolf has received numerous awards and recognitions for its innovative approach to cybersecurity and commitment to customer satisfaction

Company Specialties:

• Cybersecurity
• Security Information Event Management
• Managed Security Operations Center
• Managed Security Services
• Big Data Security
• Managed Threat Detection and Response Service
• Managed Detection and Response
• MDR
• Hybrid AI
• Security Operations Center
• Threat Hunting
• Alerting and Reporting
• 24x7 Monitoring
• Vulnerability Assessment
• Cloud Security
• Managed Cloud Monitoring
• Managed Risk

Company Website: arcticwolf.com

ASSUMPTION: Arctic Wolf's expertise in cybersecurity and commitment to customer satisfaction make it an attractive place to work for individuals interested in the industry.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Partner Marketing Manager - MSP will report directly to the Director of Partner Marketing or a similar role within the organization.

Work Arrangement: This role is on-site, with a strong preference for candidates based near the company's headquarters in Eden Prairie, Minnesota. Occasional travel may be required for partner events.

Growth Opportunities:

• Proven track record of success in this role may lead to advancement to a senior-level or director-level position within the partner marketing organization
• Expanding the scope of responsibilities to include additional partner types or regions may present opportunities for career growth
• Arctic Wolf's commitment to employee development and training programs provides opportunities for professional growth and skill development

ASSUMPTION: Candidates should be proactive in seeking out growth opportunities and demonstrating their potential for advancement within the organization.

🌍 Location & Work Environment

Office Type: Arctic Wolf's headquarters in Eden Prairie, Minnesota, offers a modern, collaborative work environment designed to foster innovation and productivity.

Office Location(s): 8939 Columbine Rd, Eden Prairie, Minnesota 55347, US

Geographic Context:

• Eden Prairie is a suburb of Minneapolis-Saint Paul, Minnesota, with a population of approximately 65,000 people
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and entertainment options
• Minneapolis-Saint Paul is the 16th-largest metropolitan area in the United States, with a diverse economy driven by industries such as finance, healthcare, and technology

Work Schedule: The standard work schedule for this role is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Flexible work arrangements may be available based on individual needs and team requirements.

ASSUMPTION: Candidates should be comfortable working in an office environment and be able to commute to the company's headquarters in Eden Prairie, Minnesota.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or HR representative
• In-depth behavioral and situational interviews with the hiring manager and other team members
• Case study or project presentation to assess the candidate's strategic thinking and problem-solving skills
• Final interview with the director or vice president of marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Project management and organizational skills
• Industry knowledge and understanding of the MSP landscape

Application Tips:

• Highlight relevant experience working with MSPs and demonstrate a deep understanding of the MSP landscape
• Showcase strong analytical skills and provide examples of data-driven decision-making in previous roles
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions by reflecting on past experiences and accomplishments
• Research Arctic Wolf's company culture and values to demonstrate a strong fit for the organization

ATS Keywords: MSP, Partner Marketing, Marketing Strategy, Data Analysis, Project Management, MSP Go-to-Market, MSP Business Models, Partner Engagement, Partner Profitability, Marketing Automation, Salesforce, Campaign Development, Performance Tracking

ASSUMPTION: Candidates should tailor their application materials and interview responses to highlight the relevant skills and experiences required for this role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• PRM (e.g., Allbound, Impartner, Zoho Partner Relationship Management)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)

ASSUMPTION: Candidates should be comfortable using marketing automation, CRM, and PRM tools to build campaigns, track performance, and measure effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Arctic Wolf prioritizes customer satisfaction and works to exceed expectations in every interaction
• Innovative: The company fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive progress
• Collaborative: Arctic Wolf values teamwork and cross-functional collaboration to achieve shared goals and drive success

Work Style:

• Fast-paced: The company operates in a dynamic, fast-changing industry and requires employees to be adaptable and responsive to new challenges and opportunities
• Data-driven: Arctic Wolf emphasizes data-driven decision-making and continuous improvement in all aspects of the business
• Customer-focused: The company prioritizes customer needs and works to deliver solutions that meet their unique requirements

Self-Assessment Questions:

• How do you approach building relationships with internal stakeholders to drive program success?
• Can you provide an example of a time when you analyzed data to identify trends and make data-driven decisions to improve performance?
• How do you balance multiple projects and priorities to ensure optimal spend and maximize ROI?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Arctic Wolf's company culture and values, as well as the specific work style required for this role.

⚠️ Potential Challenges

• Managing multiple partner types with varying needs and expectations
• Keeping up with the fast-paced, ever-evolving MSP landscape
• Balancing strategic planning with day-to-day tactical execution
• Working effectively with remote MSP partners and internal teams
• Managing budget constraints and maximizing ROI for marketing initiatives

ASSUMPTION: Candidates should be proactive in identifying and addressing potential challenges, and demonstrate resilience in the face of obstacles.

📈 Similar Roles Comparison

• Compared to other partner marketing roles, this position places a greater emphasis on strategic planning and data-driven decision-making
• Arctic Wolf's focus on the MSP channel differentiates this role from those at other companies, requiring a deep understanding of the MSP landscape and go-to-market strategies
• Career paths for this role may include advancement to senior-level or director-level positions within the partner marketing organization, or transition to other marketing leadership roles within the company

ASSUMPTION: Candidates should research similar roles at other companies to gain a better understanding of the unique aspects of this position and how it compares to other opportunities in the industry.

📝 Sample Projects

• Developing and executing a quarterly strategic marketing plan for MSP partners, including communications, events, engagement, and enablement initiatives to boost indirect pipeline and drive partner rep adoption
• Creating and maintaining an MSP partner communications strategy and enablement plan, including updates to the Partner Portal, quarterly webinars, newsletters, and other partner-focused communications and points of engagement
• Analyzing program and platform performance data to identify trends, make recommendations, and build quarterly plans that reflect findings to maximize ROI

ASSUMPTION: Candidates should be able to provide specific examples of projects they have worked on in previous roles that demonstrate their skills and qualifications for this position.

❓ Key Questions to Ask During Interview

• How does Arctic Wolf support the growth and development of its partner marketing team members?
• Can you describe the team structure and dynamics of the partner marketing organization?
• How does Arctic Wolf measure the success of its partner marketing initiatives, and what key performance indicators (KPIs) are tracked?
• What opportunities are there for collaboration with other marketing teams or departments within the company?
• How does Arctic Wolf approach working with remote MSP partners, and what tools or resources are provided to facilitate effective communication and collaboration?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their ability to think critically about the position and its requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience working with MSPs and demonstrate a deep understanding of the MSP landscape
• Prepare for behavioral and situational interview questions by reflecting on past experiences and accomplishments, and be ready to discuss your approach to strategic planning, data analysis, and project management
• Research Arctic Wolf's company culture and values to demonstrate a strong fit for the organization
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.