Partnership & Influencer Manager (m/w/d)

📌 Core Information

🔹 Job Title: Partnership & Influencer Manager (m/w/d)

🔹 Company: SD Sugar Daddies GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time (40 hours/week)

🔹 Category: Retail Groceries

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic network expansion of influencers, brand partners, and agencies
• Creative campaign development and optimization in collaboration with the brand and social media team
• Social media channel management and content creation
• Trend identification and content development for marketing and brand cooperation
• Event planning and execution, including on-site representation
• Contract negotiations, communication, and content approval for partnerships
• Performance tracking and reporting for strategic optimization
• Press release writing and media distribution list maintenance
• Close collaboration with PR, social media, and content teams, with direct reporting to the founders

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience in influencer or event marketing.

📋 Key Responsibilities

✅ Strategic development and expansion of influencer, brand partner, and agency networks

✅ Creative campaign development, implementation, and optimization in collaboration with the brand and social media team

✅ Social media channel management and content creation in collaboration with the content team

✅ Trend identification, content development, and brand cooperation for marketing

✅ Event planning, execution, and on-site representation

✅ Contract negotiations, communication, and content approval for partnerships

✅ Performance tracking, reporting, and strategic optimization

✅ Press release writing and media distribution list maintenance

✅ Close collaboration with PR, social media, and content teams, with direct reporting to the founders

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience in influencer or event marketing.

🎯 Required Qualifications

Education: Completed degree in marketing, communication, event management, or a related field

Experience: At least 2 years of relevant experience in influencer or event marketing, ideally with experience in leading projects

Required Skills:

• Strategic thinking and planning
• Strong communication and negotiation skills
• Campaign management and optimization
• Social media management and content creation
• Event planning and execution
• Performance tracking and reporting
• Press release writing and media distribution
• Collaboration and teamwork
• Empathy and stakeholder management

Preferred Skills:

• Fluency in German and English
• Experience with social media analytics tools
• Knowledge of the retail groceries industry

ASSUMPTION: The ideal candidate will have a strong background in influencer or event marketing, with experience in strategic planning, campaign management, and stakeholder communication. They will also be comfortable working in a fast-paced, dynamic environment and have a passion for trends and digital communication.

💰 Compensation & Benefits

Salary Range: €40,000 - €45,000 per year, depending on qualifications and experience

Benefits:

• Discounted Urban Sports Club membership
• Reduced Germany ticket
• Bike leasing
• Team events
• Rapid growth opportunities
• Exciting challenges
• Diversity and team spirit
• Flat hierarchies
• Office activities

Working Hours: 40 hours/week, with flexible working hours and remote work options available

ASSUMPTION: The salary range for this position is competitive and reflects the company's commitment to attracting and retaining top talent in the influencer marketing field. Benefits are designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Retail groceries, with a focus on innovative, modern, and delicious food products

Company Size: Small (11-50 employees), with a dynamic and fast-paced work environment

Founded: 2018, with a strong partner (Katjes Fassin GmbH) joining in 2018 to support growth and expansion

Company Description:

• Focus on innovative, modern, and delicious food products
• Successful launch of two brands: Cookie Bros. (edible cookie dough) and O•MOCHI (mochi ice cream)
• Strong social media presence and marketing strategy
• Winner of multiple awards, including the REWE Startup Award, Sweetie Award, German Design Award, and Bestseller Award

Company Specialties:

• Dessert foods
• Start-up environment
• Food porn and innovative marketing
• Counter-culture approach
• TikTok and social media marketing

Company Website: https://www.sdsugardaddies.de

ASSUMPTION: SD Sugar Daddies GmbH is a dynamic and innovative company focused on creating unique and delicious food products. They value creativity, innovation, and a strong work ethic in their employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: Direct reporting to the founders, with close collaboration with PR, social media, and content teams

Work Arrangement: Full-time (40 hours/week), with flexible working hours and remote work options available

Growth Opportunities:

• Potential for long-term collaboration and career growth within the company
• Opportunities to work on diverse projects and gain experience in various aspects of influencer marketing
• Chance to contribute to the company's continued success and expansion

ASSUMPTION: This role offers a unique opportunity for career growth and development within a dynamic and innovative company. The ideal candidate will be eager to take on new challenges and contribute to the company's continued success.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Cologne, Germany

Office Location(s): Cologne, North Rhine-Westphalia, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany, with a vibrant cultural scene and a strong economy
• The city is known for its rich history, beautiful architecture, and diverse food scene
• Cologne is well-connected by public transportation, with a reduced Germany ticket available for employees

Work Schedule: Flexible working hours, with the option to work remotely

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced office environment, with the ability to adapt to changing priorities and workloads.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the founders

Key Assessment Areas:

• Strategic thinking and planning
• Communication and negotiation skills
• Campaign management and optimization
• Social media management and content creation
• Event planning and execution
• Performance tracking and reporting
• Press release writing and media distribution
• Collaboration and teamwork
• Empathy and stakeholder management

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on influencer marketing and event management
• Tailor your cover letter to the specific role and company, emphasizing your fit with the company culture and values
• Prepare examples of successful influencer marketing campaigns or events you have managed in the past
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Influencer marketing, event management, campaign development, social media management, trend identification, brand cooperation, event planning, performance tracking, press release writing, media distribution, collaboration, teamwork, empathy, stakeholder management

ASSUMPTION: The ideal candidate will have a strong background in influencer marketing, with experience in strategic planning, campaign management, and stakeholder communication. They will also be comfortable working in a fast-paced, dynamic environment and have a passion for trends and digital communication.

🛠️ Tools & Technologies

• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The ideal candidate will be comfortable using social media analytics tools, project management tools, and the Microsoft Office Suite or Google Workspace for day-to-day tasks.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and quality
• Integrity and respect
• Fun and enjoyment

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Flexible and adaptable
• Results-driven and accountable
• Passionate and enthusiastic

Self-Assessment Questions:

• Do you have experience in influencer marketing or event management, with a proven track record of success?
• Are you comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and workloads?
• Do you have strong communication and negotiation skills, with the ability to build and maintain relationships with influencers, brand partners, and other stakeholders?
• Are you passionate about trends, digital communication, and innovative food products?
• Do you thrive in a collaborative and team-oriented work environment, with a focus on results and accountability?

ASSUMPTION: The ideal candidate will be a strong fit with the company's values and work style, with a passion for innovation, collaboration, and customer focus.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced and dynamic environment
• Building and maintaining relationships with influencers, brand partners, and other stakeholders
• Keeping up with industry trends and best practices in influencer marketing
• Balancing strategic planning and day-to-day tasks

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and dynamic environment, with strong organizational skills and the ability to manage multiple projects simultaneously.

📈 Similar Roles Comparison

• This role is unique in its focus on influencer marketing and event management within the retail groceries industry
• Similar roles may be found in marketing agencies, event management companies, or other consumer goods industries
• Career paths in this field may include progression to senior or management roles within the company, or transition to related roles in other industries

ASSUMPTION: The ideal candidate will have experience in influencer marketing or event management, with a strong understanding of the retail groceries industry and its unique challenges and opportunities.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a new product launch
• Planning and executing a large-scale event, such as a product launch or brand activation
• Managing a team of influencers or brand partners to create engaging and on-brand content for social media channels
• Identifying and capitalizing on emerging trends in influencer marketing or event management

ASSUMPTION: The ideal candidate will have experience in developing and executing successful influencer marketing campaigns or events, with a strong understanding of industry trends and best practices.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's long-term growth and expansion plans?
• What are the key challenges and opportunities facing the influencer marketing and event management functions within the company?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The ideal candidate will be curious and engaged, with a strong desire to understand the company's goals, challenges, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns or events you have managed in the past
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If selected for the final interview, be prepared to discuss your approach to strategic planning, campaign management, and stakeholder communication

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.