📌 Core Information
🔹 Job Title: Manager, Brand Marketing, CNBC
🔹 Company: NBCUniversal
🔹 Location: Englewood Cliffs, New Jersey
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving consumer-focused marketing communications for CNBC
- Managing brand marketing campaigns across various platforms
- Collaborating with cross-functional teams to elevate the CNBC brand
- Executing targeted digital marketing ads and merchandise management
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Manage consumer marketing campaigns for CNBC brand initiatives, including:
- Daily advertising and promotion
- Consumer events
- Integrated digital and cross-platform campaigns
✅ Lead all marketing efforts surrounding sponsored campaigns in Primetime programming
✅ Strategize, schedule, and execute targeted digital marketing ads on cnbc.com
✅ Develop and manage premium merchandise orders for the CNBC brand, shows, and events
ASSUMPTION: This role may require working outside of normal business hours and attending events, including early mornings and weekends.
🎯 Required Qualifications
Education: Bachelor's Degree or relevant experience
Experience: 2-5 years of experience in brand marketing or a related field
Required Skills:
- Proven experience in brand marketing campaigns
- Strong organizational skills and attention to detail
- Excellent communication skills, both written and verbal
- Ability to prioritize and manage multiple projects and deadlines
- Self-motivated with the ability to work both independently and with a team
Preferred Skills:
- Experience in the news or media industry
- Familiarity with CNBC brand and programming
- Bilingual or multilingual skills
ASSUMPTION: Candidates with relevant experience may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for mid-level marketing roles in the New York City area)
Benefits:
- 401K after 1,000 hours worked in 12 consecutive months
- Health and Welfare benefits on the first day of employment
- Employee Stock Purchase Program after 90 days of employment
- Free onsite fitness center, gourmet cafeteria, dry cleaning, shoe shining, and free shuttle transportation
Working Hours: Full-time, typically 9:00 AM - 5:30 PM EST, with flexibility for breaking news or events
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric.
Company Description:
- NBCUniversal is a leading media and entertainment company that creates and distributes world-class content across various platforms
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- NBCUniversal is committed to fostering a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard
Company Specialties:
- Television and film production and distribution
- Streaming services
- Theme parks and attractions
- News and sports broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and content.
📊 Role Analysis
Career Level: Mid-level (Manager)
Reporting Structure: This role reports to the Director of CNBC Marketing and works collaboratively with the broader CNBC Marketing team and cross-functional partners
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential advancement to a senior-level role within the marketing department
- Expansion of responsibilities to include additional brands or programming
- Opportunities to work on high-profile events or campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate headquarters with modern facilities and amenities
Office Location(s): 900 Sylvan Avenue, Englewood Cliffs, NJ 07632
Geographic Context:
- Englewood Cliffs is a suburban town located in Bergen County, New Jersey
- The area offers a mix of urban and suburban living, with easy access to New York City
- Englewood Cliffs is known for its high-quality schools and safe neighborhoods
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM EST, with flexibility for breaking news or events
ASSUMPTION: The office environment is professional and collaborative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- In-person interview with the hiring manager and/or team members
- Final interview with a senior leader or executive
Key Assessment Areas:
- Marketing and campaign management skills
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Tailor your application materials to demonstrate your understanding of the CNBC brand and marketing objectives
- Prepare for behavioral and situational interview questions that focus on your marketing and campaign management skills
ATS Keywords: Brand Marketing, Campaign Management, Digital Marketing, Consumer Engagement, Advertising, Social Media, Email Marketing, Strategic Planning, Creativity, Self-Motivation
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media management platforms (Hootsuite, Sprout Social)
- Adobe Creative Suite (Photoshop, Illustrator)
- Project management tools (Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: We strive to create an inclusive culture where everyone feels valued and respected
- Integrity: We act with honesty and integrity in all our interactions
- Quality: We deliver high-quality content and experiences that exceed expectations
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Innovative: We embrace change and continuously seek new and better ways to do things
- Adaptable: We remain flexible and responsive to the ever-changing media landscape
Self-Assessment Questions:
- Do you embrace and promote a culture of inclusion and diversity?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you possess strong organizational skills and the ability to manage multiple projects and deadlines?
ASSUMPTION: Candidates who align with NBCUniversal's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- The fast-paced nature of the news and media industry may require working outside of normal business hours
- The role may involve attending events, including early mornings and weekends
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- The competitive nature of the media industry may require continuous learning and adaptation
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a willingness to adapt to change.
📈 Similar Roles Comparison
- This role is unique in its focus on consumer-facing marketing for a news and media brand
- Similar roles in other industries may focus on product marketing, brand management, or advertising
- Career progression in this role may lead to senior-level positions within the marketing department or other related fields
ASSUMPTION: This role offers a unique opportunity to gain experience in consumer-facing marketing for a high-profile news and media brand.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new CNBC primetime show
- Managing the launch of a new CNBC-branded merchandise line
- Coordinating a high-profile CNBC event, including vendor management, logistics, and on-site support
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that may be undertaken in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for CNBC?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other departments, such as programming and production?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for employees in hybrid or remote roles?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your marketing and campaign management skills
- If selected for an in-person interview, plan to attend at least one day at the NBCUniversal headquarters in Englewood Cliffs, NJ
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
