PEP: Manager, Brand Marketing, CNBC

📌 Core Information

🔹 Job Title: Manager, Brand Marketing, CNBC

🔹 Company: NBCUniversal

🔹 Location: Englewood Cliffs, New Jersey, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Managing consumer marketing campaigns for various CNBC brand initiatives
• Leading marketing efforts surrounding sponsored campaigns in Primetime programming
• Strategizing, scheduling, and executing targeted digital marketing ads on cnbc.com
• Developing and managing premium merchandise orders for the CNBC brand, shows, and events

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. It also demands flexibility to work outside of normal business hours and attend events.

📋 Key Responsibilities

✅ Manage consumer marketing campaigns for various CNBC brand initiatives, including the execution of all internal and external elements (TV, radio, print, digital, social, email, and paid media)

✅ Strategic brand leader on the team, creating marketing briefs and executive summaries for various campaigns

✅ Lead all marketing efforts surrounding sponsored campaigns in Primetime programming

✅ Strategize, schedule, and execute all targeted digital marketing ads on cnbc.com

✅ Develop and manage premium merchandise orders for the CNBC brand, shows, and events

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams across the organization.

🎯 Required Qualifications

Education: Bachelor's Degree or relevant experience

Experience: 2-5 years of experience in brand marketing or a related field

Required Skills:

• Proven experience in brand marketing, advertising, or a related field
• Excellent communication skills, both written and verbal
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and meet deadlines
• Proficiency in Microsoft Office Suite and digital marketing tools

Preferred Skills:

• Experience working in the media or entertainment industry
• Fluency in Spanish
• Knowledge of the CNBC brand and its target audience

ASSUMPTION: Candidates with experience in fast-paced environments and a strong interest in business news will likely be a good fit for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year

Benefits:

• 401K
• Health and Welfare Benefits
• Employee Stock Purchase Program
• Paid Leave
• Tuition Reimbursement

Working Hours: Full-time (40 hours per week), with flexibility to work outside of normal business hours and attend events

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York City metropolitan area.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees (Global)

Founded: 1926 (as NBC), 2004 (as NBCUniversal)

Company Description:

• NBCUniversal is one of the world's leading media and entertainment companies
• Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
• Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group

Company Specialties:

• Television
• Film
• Streaming
• Theme Parks
• Consumer Experiences

Company Website: NBCUniversal.com

ASSUMPTION: NBCUniversal is a large, established company with a diverse range of brands and a global presence. This role may offer opportunities for career growth and exposure to various aspects of the media and entertainment industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Director of CNBC Marketing

Work Arrangement: Hybrid (3 days in-office)

Growth Opportunities:

• Potential to work on high-profile campaigns and events
• Exposure to various aspects of the media and entertainment industry
• Opportunities for career advancement within NBCUniversal or its subsidiaries

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 900 Sylvan Avenue, Englewood Cliffs, NJ 07632

Geographic Context:

• Englewood Cliffs is a suburban town located in Bergen County, New Jersey
• It is approximately 10 miles from New York City, offering easy access to urban amenities
• The area has a humid subtropical climate, with warm, humid summers and cold, snowy winters

Work Schedule: Full-time (40 hours per week), with flexibility to work outside of normal business hours and attend events

ASSUMPTION: The office location offers a suburban work environment with easy access to urban amenities. The work schedule may require flexibility to work outside of normal business hours and attend events.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check

Key Assessment Areas:

• Communication skills
• Organizational skills and attention to detail
• Problem-solving skills
• Cultural fit with NBCUniversal's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the CNBC brand and its target audience
• Showcase your ability to manage multiple projects and meet deadlines

ATS Keywords: Brand marketing, consumer marketing, digital marketing, advertising, event management, project management, attention to detail, problem-solving, strategic planning, creativity, self-motivation, time management, adaptability, resourcefulness

ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's skills and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Digital marketing tools (e.g., Google Analytics, social media platforms)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite and digital marketing tools is required for this role. Familiarity with project management tools may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Integrity
• Inclusion
• Creativity
• Collaboration

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and team-oriented culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic work environments?
• Are you able to manage multiple projects and meet deadlines?
• Do you have strong communication skills and the ability to work effectively with various teams?

ASSUMPTION: NBCUniversal values employees who are able to thrive in fast-paced, dynamic work environments and have strong communication skills and the ability to work effectively with various teams.

⚠️ Potential Challenges

• Managing multiple projects and deadlines may be challenging at times
• Working outside of normal business hours and attending events may be required
• The role may involve exposure to breaking news and other timely promotional needs
• The company is in the process of spinning off certain cable television networks, which may result in changes to the work environment and company culture

ASSUMPTION: This role may present challenges related to managing multiple projects and deadlines, working outside of normal business hours, and exposure to breaking news. The company's ongoing restructuring may also present unique challenges and opportunities.

📈 Similar Roles Comparison

• This role is unique in its focus on brand marketing for a specific news network (CNBC)
• Similar roles in the industry may focus on brand marketing for a broader range of entertainment or news brands
• Career progression in this role may involve moving into a senior-level position within NBCUniversal or its subsidiaries

ASSUMPTION: This role is unique in its focus on brand marketing for a specific news network (CNBC). Similar roles in the industry may offer different opportunities and career progression paths.

📝 Sample Projects

• Managing a consumer marketing campaign for a new CNBC original series
• Executing a targeted digital marketing ad campaign to promote a CNBC special event
• Developing and managing premium merchandise orders for a CNBC-branded event or product launch

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that may be involved in this role. Actual projects may vary based on the specific needs and priorities of the CNBC Marketing team.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for CNBC?
• What opportunities are there for professional growth and development within NBCUniversal?
• How does the company support work-life balance for employees in this role?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions are designed to help you better understand the role, the company, and the work environment. They may also demonstrate your interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching the CNBC brand and its target audience
• Follow up with the hiring manager within one week of the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.