📌 Core Information
🔹 Job Title: Performance and Growth Marketing Specialist
🔹 Company: Independent Reserve
🔹 Location: Sydney, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid acquisition channels for Independent Reserve and bitcoin.com.au
- Improving performance across various advertising platforms
- Collaborating with design and product teams for A/B testing and CRO strategies
- Working with a tight-knit growth team in a fast-moving company
- Testing and scaling new paid growth opportunities
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ Manage paid acquisition channels for Independent Reserve and bitcoin.com.au, including:
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Apple Search Ads
- In-app ad platforms (e.g., Lift Off, InMobi)
- Display & Programmatic Ads
- CRO (Collaboration with design and product for A/B testing)
- Retargeting & funnel optimization
ASSUMPTION: The role requires a hands-on approach to managing campaigns, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in paid performance marketing roles
Required Skills:
- Proven hands-on experience with Meta Ads, TikTok Ads, Google Ads, programmatic DSPs, and in-app ad platforms
- Strong understanding of attribution, tracking (GA4, GTM, Appsflyer/Amplitude), and paid channel analytics
- Excellent communication and problem-solving skills
- Experience running A/B tests, landing page experiments, and CRO strategies
- Strong copy, creative, and analytical instincts
- Results-driven, comfortable managing budgets, scaling winners, and cutting losers quickly
Preferred Skills:
- Experience in mobile-first or fintech environments
- Bonus: experience with crypto, fintech, or regulated financial environments
ASSUMPTION: Candidates with experience in the crypto or fintech industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Sydney, the estimated salary range is AUD 90,000 - 120,000 per year. This range takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Competitive salary
- Performance-based bonuses
- Fee-free trading on the platform
Working Hours: Full-time position with standard business hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically cryptocurrency exchange and trading platform
Company Size: 51-200 employees (Mid-size company, offering a mix of startup-like agility and established processes)
Founded: 2013, with a history of growth and expansion in the Australian and Asian markets
Company Description:
- Founded with a vision to build Australia's most secure and trusted way to buy Bitcoin and other cryptocurrencies
- Serves over 300,000 customers from Australia, New Zealand, and Singapore
- Offers innovative features such as KPMG tax reports, AutoTrader, API integration, and world-class security
Company Specialties:
- Fintech
- SMSF
- Cryptocurrency Exchange
- Trading Platform
- Digital Currency
- Payment Processing
- Bitcoin
- Ethereum
Company Website: https://www.independentreserve.com
ASSUMPTION: Independent Reserve is a well-established company in the cryptocurrency exchange industry, with a strong focus on security and compliance.
📊 Role Analysis
Career Level: Mid-level marketing specialist role, with opportunities for growth and impact
Reporting Structure: This role reports directly to the Head of Growth and works closely with the design and product teams
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Potential to take ownership of new marketing channels and strategies
- Opportunity to work on high-impact campaigns with a significant budget
- Possibility to grow into a leadership role within the marketing team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment
Office Location(s): 44 Market St, Level 26, Sydney, NSW 2000, AU
Geographic Context:
- Sydney is a major city with a thriving tech and fintech industry
- The office is located in the CBD, offering easy access to public transportation and amenities
- The city has a vibrant culture and numerous opportunities for personal and professional growth
Work Schedule: Standard business hours, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The work environment at Independent Reserve is collaborative and supportive, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site interview with the marketing team
- Final interview with the Head of Growth
Key Assessment Areas:
- Marketing and advertising expertise
- Data-driven decision-making skills
- Creativity and problem-solving abilities
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant marketing and advertising experience, with a focus on paid acquisition channels
- Demonstrate a strong understanding of data-driven marketing strategies and analytics
- Showcase creativity and problem-solving skills through examples of successful campaigns or projects
- Tailor your resume and cover letter to emphasize your fit with Independent Reserve's company culture and values
ATS Keywords: Paid acquisition, performance marketing, Meta Ads, TikTok Ads, Apple Search Ads, CRO, A/B testing, analytics, budget management, mobile marketing, programmatic ads, retargeting, funnel optimization
ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their relevant experience and skills to stand out.
🛠️ Tools & Technologies
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Apple Search Ads
- In-app ad platforms (e.g., Lift Off, InMobi)
- Programmatic DSPs
- Google Analytics (GA4, GTM)
- Appsflyer/Amplitude
- CRM and marketing automation tools
ASSUMPTION: Candidates should have experience with the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Transparent
- Compliant
Work Style:
- Data-driven
- Collaborative
- Agile
- Results-oriented
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for delivering exceptional user experiences?
- Are you comfortable working in a collaborative, agile environment, with a focus on continuous improvement?
- Do you have a data-driven mindset, with a strong ability to analyze and interpret data to inform marketing strategies?
ASSUMPTION: Candidates who align with Independent Reserve's company values and work style will be a strong fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing a large budget for paid acquisition channels, with a focus on maximizing ROI
- Working in a fast-paced, dynamic environment, with a need for quick decision-making and adaptability
- Collaborating with cross-functional teams, including design and product, to optimize marketing campaigns and user experiences
- Staying up-to-date with the latest trends and best practices in performance marketing, with a willingness to learn and adapt to new tools and technologies
ASSUMPTION: Candidates should be prepared to face these challenges and have a proactive, problem-solving approach to overcome them.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position offers a higher level of responsibility and autonomy, with a significant budget and impact on the company's growth
- In the cryptocurrency exchange industry, this role is unique in its focus on paid acquisition channels and continuous optimization
- Career-wise, this role offers opportunities for growth and advancement within the marketing team and the broader company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing specialist positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel paid acquisition campaign to drive user sign-ups and deposits
- Optimizing ad creative and targeting strategies to improve CAC and ROAS for key channels
- Collaborating with the design and product teams to A/B test landing pages and onboarding flows, with a focus on improving conversion rates
ASSUMPTION: These sample projects are representative of the types of initiatives and campaigns the successful candidate will work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the biggest challenges facing the company's marketing efforts, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach collaboration and communication between marketing, design, and product teams?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and advertising experience, with a focus on paid acquisition channels and data-driven strategies
- Prepare examples of successful campaigns or projects that demonstrate your creativity, problem-solving skills, and ability to optimize marketing efforts
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
