📌 Core Information
🔹 Job Title: Performance Creative Strategist
🔹 Company: Uncommon Goods
🔹 Location: 140 58th Street, Brooklyn, NY 11220
🔹 Job Type: On-site (Hybrid, 2 days/week)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Evolving paid social and digital marketing strategies for Uncommon Goods
- Crafting bold, high-performing creative content that converts
- Collaborating with internal teams and external creators/influencers
- Optimizing campaign performance through data-driven creative testing
ASSUMPTION: This role requires a strong blend of creative storytelling and performance marketing skills, with a focus on paid social channels.
📋 Key Responsibilities
✅ Lead the creative strategy for paid social and digital campaigns across Meta, TikTok, Pinterest, and emerging channels
✅ Develop and manage a testing roadmap for creative concepts, messaging angles, and formats to drive ROAS
✅ Write clear, concise creative briefs to guide internal and external creators, designers, and copywriters
✅ Translate customer insights, seasonal moments, product trends, and cultural relevance into big ideas and smart hypotheses
✅ Identify and collaborate with UGC creators, influencers, and press contacts to produce authentic, high-quality content
✅ Explore and implement AI tools to streamline the production of creative assets
✅ Align brand storytelling with performance goals across various touchpoints
✅ Collaborate with the paid social team to analyze performance and translate data into creative iteration and optimization
✅ Stay ahead of platform trends, social storytelling formats, and content strategies that drive real action in e-commerce
ASSUMPTION: This role involves a high degree of ownership and requires strong collaboration skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: 2-5 years of experience in creative strategy, performance content, or paid social, preferably within e-commerce, DTC, or a creative agency
Required Skills:
- Proven track record in creating and optimizing content for Meta and TikTok
- Strong copy instincts and ability to balance brand voice with conversion goals
- Data-informed decision-making skills
- Collaborative, curious, and scrappy work style
- Familiarity with AI tools for content creation
Preferred Skills:
- Experience with emerging content formats and platforms
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in e-commerce or DTC brands may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 per year (based on experience and performance)
Benefits:
- Subsidized medical, dental, and vision insurance
- 401K matching and employee stock options
- Education subsidy ($5,250/year)
- Paid time off for volunteering (8 hours/year)
- Commuter benefits (pretax discount for public transportation or discounted Citi Bike membership)
- Team member discounts (40% off Uncommon Goods products and free Uncommon Experience classes)
- Generous paid time off, short-term disability, and paid family leave
- Casual work environment with occasional company-wide events
- Open book policy and collaborative environment
Working Hours: Full-time (40 hours/week), with flexibility for remote work two days a week
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York City area. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Uncommon Goods operates in the personal care product manufacturing industry, focusing on unique, handcrafted items and gifts
Company Size: Small (13 employees), offering a close-knit, collaborative work environment
Founded: Uncommon Goods was founded in 1999, with a mission to connect makers and customers through unique, handcrafted products
Company Description:
- Uncommon Goods is an online retailer specializing in unique, handcrafted products from independent artists and makers
- The company focuses on sustainability, supporting artisans, and providing customers with unique, high-quality gifts
- Uncommon Goods is committed to diversity, inclusion, equity, and belonging in its hiring and business practices
Company Specialties:
- Curating unique, handcrafted products from independent artists and makers
- Sustainable and ethical business practices
- Supporting diversity, inclusion, and belonging in the workplace and community
Company Website: uncommongoods.com
ASSUMPTION: Uncommon Goods' small size and focus on unique, handcrafted products may appeal to candidates who value creativity, collaboration, and a personalized work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and high ownership of the creative strategy function
Reporting Structure: Reports to the Chief Marketing & Analytics Officer, with close collaboration with the Marketing Manager
Work Arrangement: Hybrid, with on-site work required two days a week at the company's waterfront Brooklyn location
Growth Opportunities:
- Expanding the creative strategy function and team as the role evolves
- Developing skills in AI-driven content creation and optimization
- Gaining experience in e-commerce marketing and brand storytelling
ASSUMPTION: This role offers significant growth potential, as it involves building and scaling the creative strategy function from the ground up.
🌍 Location & Work Environment
Office Type: Waterfront office in Brooklyn, New York
Office Location(s): 140 58th Street, Brooklyn, NY 11220
Geographic Context:
- The office is located in the Sunset Park neighborhood of Brooklyn, offering easy access to public transportation and nearby amenities
- The area is known for its diverse culture, vibrant arts scene, and waterfront views
- Brooklyn is part of the New York City metropolitan area, offering a wide range of cultural, entertainment, and dining options
Work Schedule: Full-time (40 hours/week), with flexibility for remote work two days a week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a more personalized work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Creativity and storytelling skills
- Understanding of paid social and digital marketing trends
- Data-driven decision-making and analytical skills
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience in creative strategy, performance content, or paid social roles
- Demonstrate a strong portfolio of creative work that showcases your ability to balance brand voice with conversion goals
- Tailor your resume and cover letter to emphasize your understanding of Uncommon Goods' unique value proposition and mission
- Prepare questions that demonstrate your interest in the role and the company's commitment to diversity, inclusion, and sustainability
ATS Keywords: Paid social, creative strategy, performance content, brand storytelling, data-driven, AI tools, e-commerce, marketing, collaboration, unique, handcrafted, independent artists, makers
ASSUMPTION: The interview process will focus on assessing the candidate's creative, analytical, and collaborative skills, as well as their alignment with Uncommon Goods' mission and values.
🛠️ Tools & Technologies
- AI-driven content creation tools (e.g., copywriting assistants, video editors, image generators)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Facebook Pixel, TikTok Analytics)
- Project management software (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The specific tools and technologies used may evolve as the role and the creative strategy function grow and develop.
👔 Cultural Fit Considerations
Company Values:
- Supporting independent artists and makers
- Fostering a diverse, inclusive, and collaborative work environment
- Promoting sustainability and ethical business practices
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you balance brand voice with conversion goals in your creative work?
- Can you provide an example of a time when you used data to inform a creative decision or strategy?
- How do you approach collaborating with diverse teams, including internal stakeholders and external creators/influencers?
ASSUMPTION: Candidates who align with Uncommon Goods' mission, values, and work style will be most successful in this role.
⚠️ Potential Challenges
- Balancing creative storytelling with performance marketing goals
- Staying up-to-date with rapidly evolving social media trends and platforms
- Managing a high degree of ownership and responsibility for the creative strategy function
- Collaborating effectively with internal teams and external creators/influencers
ASSUMPTION: These challenges can be overcome with strong creative, analytical, and collaborative skills, as well as a deep understanding of Uncommon Goods' unique value proposition and mission.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong blend of creative storytelling and performance marketing skills
- Compared to agency roles, this position offers more ownership and control over the creative strategy function
- Career progression may involve expanding the creative strategy function and team, as well as developing skills in AI-driven content creation and optimization
ASSUMPTION: This role offers unique opportunities for growth and ownership, as well as the chance to make a significant impact on Uncommon Goods' marketing efforts.
📝 Sample Projects
- Developing a comprehensive creative testing roadmap for paid social campaigns
- Collaborating with external creators/influencers to produce authentic, high-quality content for Uncommon Goods' social media channels
- Optimizing campaign performance through data-driven creative iteration and optimization
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and collaborative nature of the role, as well as the opportunity for significant impact on campaign performance.
❓ Key Questions to Ask During Interview
- How does Uncommon Goods approach balancing brand voice with conversion goals in its marketing efforts?
- Can you describe the team structure and dynamics within the marketing department?
- How does Uncommon Goods support and collaborate with external creators and influencers?
- What opportunities exist for growth and development within the creative strategy function?
- How does Uncommon Goods foster a diverse, inclusive, and collaborative work environment?
ASSUMPTION: These questions demonstrate the candidate's interest in Uncommon Goods' unique value proposition, mission, and work environment, as well as their understanding of the role's requirements and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, as well as your understanding of Uncommon Goods' unique value proposition and mission
- Prepare a portfolio or examples of your creative work that demonstrate your ability to balance brand voice with conversion goals
- Prepare questions that demonstrate your interest in the role and the company's commitment to diversity, inclusion, and sustainability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
