Performance Creative Strategist

📌 Core Information

🔹 Job Title: Performance Creative Strategist

🔹 Company: Heidi Health

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site (with hybrid option)

🚀 Job Overview

Key aspects of this role include:

• Developing, testing, and scaling performance ad creative across various platforms
• Collaborating with the growth team to drive clinician acquisition through high-quality creative
• Building creative briefs informed by data, clinician insight, and platform best practices
• Working in a fast-paced, high-growth environment with ambitious goals

ASSUMPTION: This role requires a strong understanding of performance creative strategies, particularly in high-growth environments, and a data-informed approach to creative development.

📋 Key Responsibilities

✅ Develop, test, and scale performance ad creative across Meta, LinkedIn, YouTube, and more

✅ Build creative briefs informed by data, clinician insight, and platform best practice

✅ Lead ideation for hooks, formats, copy, visuals, and motion — across still, video, and UGC

✅ Run structured creative testing loops in partnership with media buyer

✅ Collaborate with design and studio team to translate insights from top-performing assets into scalable templates and systems

✅ Maintain a clear feedback loop between performance data and creative development

✅ Connect with design, brand, and copy to keep creative on-message and on-brand

ASSUMPTION: This role requires a high level of creativity, data analysis, and collaboration with various teams to drive successful advertising campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 3-5 years in performance creative or paid social strategy, ideally in high-growth SaaS or DTC environments

Required Skills:

• Deep expertise in Meta advertising formats, mechanics, and algorithmic trends
• Proven ability to build creatives that scale and hit CAC/LTV targets
• Data-informed, with a bias for rapid iteration and structured testing
• Strong creative instincts and ability to spot a killer hook or line
• Comfort working in fast-paced environments with ambitious goals

Preferred Skills:

• Experience creating or directing ad creatives for healthcare, clinician, or B2B audiences
• Motion design, video editing, or UGC production chops
• Familiarity with paid creative platforms (e.g., Motion, Pencil, TikTok Creative Center)

ASSUMPTION: Candidates should have a strong background in performance creative strategies and a proven track record of driving successful advertising campaigns in high-growth environments.

💰 Compensation & Benefits

Salary Range: AU$80,000 - AU$120,000 per annum (based on industry standards for mid-level marketing roles in Melbourne)

Benefits:

• Flexible hybrid working environment (3 days in the office)
• Additional paid day off for your birthday and wellness days
• Special corporate rates at Anytime Fitness in Melbourne
• Generous personal development budget of AU$500 per annum
• Equity in the company (if Heidi wins, we all win)

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Melbourne, with a focus on performance creative strategies. Benefits are tailored to support employee growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Healthtech, specifically focused on improving patient care through AI-driven solutions

Company Size: 51-200 employees (as of 2025)

Founded: 2019

Company Description:

• Heidi Health is the team behind the world’s most loved AI scribe used daily by tens of thousands of clinicians in over 50 countries, scribing millions of consults every month.
• Where other scribes end at transcription, Heidi is just getting started. Heidi’s real power is its ability to personalize notes with customized templates, create any healthcare document with a simple prompt, enable seamless team collaboration through shared sessions for multi-disciplinary care, and more.
• From solo practitioners to large hospital networks, primary care to neurology to OBGYN, Heidi adapts to unique workflows across all specialties.

Company Specialties:

• Medical education
• Medical artificial intelligence
• Medical machine learning
• Medical software
• Diagnostic AI
• Diagnostic medicine

Company Website: heidihealth.com

ASSUMPTION: Heidi Health is a fast-growing healthtech startup with a strong focus on improving patient care through innovative AI-driven solutions. Their unique approach to AI scribing sets them apart in the industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Growth Team Lead and collaborates with various teams, including Design, Brand, Copy, and Media Buying.

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• As Heidi Health continues to grow, there will be opportunities for career progression within the marketing team or other departments.
• The fast-paced environment encourages employees to take on new challenges and expand their skillsets.
• Heidi Health offers a generous personal development budget to support employee growth.

ASSUMPTION: This role offers strong growth opportunities for the right candidate, with a focus on career progression and skill development within a fast-growing healthtech startup.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): Melbourne (71 Gipps St, Level 6, Collingwood), Sydney (180 George St)

Geographic Context:

• Melbourne is the second-most populous city in Australia and is known for its vibrant culture, arts, and sports scenes.
• The office is located in the trendy suburb of Collingwood, close to public transportation and various amenities.
• Heidi Health also has an office in Sydney, with plans to expand to other locations as the company grows.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The work environment at Heidi Health is collaborative, modern, and focused on employee well-being. The location in Melbourne offers a vibrant city lifestyle with easy access to public transportation and various amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Creative challenge or test to evaluate problem-solving skills and creativity
• Final on-site or video interview with the Growth Team Lead and other team members

Key Assessment Areas:

• Creativity and ability to develop high-performing ad creatives
• Data analysis and interpretation skills
• Collaboration and communication skills
• Adaptability and ability to work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your performance creative and paid social strategy experience
• Include examples of successful ad creatives you've developed and the results they drove
• Be prepared to discuss your approach to data-informed creative development and structured testing

ATS Keywords: Performance creative, paid social strategy, Meta advertising, creative testing, data analysis, rapid iteration, healthcare marketing, B2B advertising

ASSUMPTION: The application process for this role is designed to assess the candidate's creativity, data analysis skills, and cultural fit within the fast-paced, high-growth environment at Heidi Health.

🛠️ Tools & Technologies

• Meta Ads Manager
• LinkedIn Campaign Manager
• YouTube Ads
• Paid creative platforms (e.g., Motion, Pencil, TikTok Creative Center)
• Data analysis tools (e.g., Google Analytics, Facebook Insights)

ASSUMPTION: This role requires proficiency in various advertising platforms, paid creative tools, and data analysis software to develop, test, and scale high-performing ad creatives.

👔 Cultural Fit Considerations

Company Values:

• We will stop at nothing to improve patient care across the world.
• We design user experiences for joy and ship them fast.
• We make decisions in a flat hierarchy that prioritizes the truth over rank.
• We provide the resources for people to succeed and give them the freedom to do it.

Work Style:

• Collaborative and data-driven
• Fast-paced and ambitious
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in fast-paced environments with ambitious goals?
• Are you comfortable working in a flat hierarchy where decisions are based on data and merit?
• Do you have a strong creative instinct and the ability to spot a killer hook or line?

ASSUMPTION: Heidi Health values a collaborative, data-driven work style with a strong focus on continuous learning and improvement. Candidates should be comfortable working in a fast-paced environment with ambitious goals and a flat hierarchy that prioritizes data and merit.

⚠️ Potential Challenges

• The fast-paced environment may require candidates to adapt quickly and manage multiple projects simultaneously.
• The role may involve working with sensitive healthcare data, requiring a strong commitment to privacy and security protocols.
• The hybrid work arrangement may present challenges in maintaining a consistent work-life balance.
• The role may require candidates to work outside of standard business hours to accommodate global time zones.

ASSUMPTION: While this role offers many exciting opportunities, candidates should be aware of the potential challenges associated with working in a fast-paced, high-growth healthtech startup with a global focus.

📈 Similar Roles Comparison

• This role is unique in its focus on performance creative strategies for healthcare and clinician audiences, with a strong emphasis on data-informed development and testing.
• Compared to other performance creative roles, this position offers a unique opportunity to work in the fast-growing healthtech industry and make a significant impact on patient care.
• Career progression in this role may lead to opportunities in marketing management, brand strategy, or other related fields within the healthtech industry.

ASSUMPTION: This role is unique in its focus on performance creative strategies for healthcare and clinician audiences, offering a strong opportunity for career growth and impact within the fast-growing healthtech industry.

📝 Sample Projects

• Developing a series of ad creatives for a targeted Facebook campaign to drive clinician acquisition in the US market
• Collaborating with the design team to create a scalable template system for top-performing ad creatives
• Conducting A/B tests to optimize ad creative performance and drive down CAC/LTV

ASSUMPTION: These sample projects illustrate the types of creative development, testing, and optimization tasks that candidates may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does Heidi Health approach data analysis and integration with creative development processes?
• What opportunities are there for career growth and development within the marketing team or other departments?
• How does Heidi Health support work-life balance, particularly for employees working in a hybrid arrangement?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company's goals and challenges, allowing them to make a more informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance creative and paid social strategy experience, including specific examples of successful ad creatives you've developed and the results they drove
• Prepare a portfolio or examples of your creative work, showcasing your ability to develop high-performing ad creatives
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.