Performance Designer (Paid Social Agentur) (m/w/d)

📌 Core Information

🔹 Job Title: Performance Designer (Paid Social Agentur) (m/w/d)

🔹 Company: ADBAKER

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Creating and producing engaging social media ads that perform well
• Collaborating closely with the creative and performance team
• Working with existing or newly shot photo and video material
• Ensuring designs meet strategic marketing goals

ASSUMPTION: This role requires a strong focus on performance-driven design, with a clear understanding of how to create visually appealing content that also drives results.

📋 Key Responsibilities

✅ Ads Creation: Develop and produce engaging social media ads from existing or newly shot photo and video material, ensuring they perform well and meet strategic marketing goals.

✅ Animation & Sound: Utilize animations, effects, and sound to maximize target audience impact.

✅ Studio Production: Creatively express yourself in our top-equipped studio during shoots and productions.

✅ Brand Adaptation: Adapt creatives to various industries such as fashion, food, or automotive.

✅ Team Collaboration: Work closely with our German-speaking creative and performance team.

ASSUMPTION: This role requires a high level of creativity, technical skill, and the ability to work well within a team to deliver successful campaigns.

🎯 Required Qualifications

Education: A degree in Design, Marketing, or Communication

Experience: At least 2 years of experience in online marketing, preferably in paid social ads

Required Skills:

• Proficient in Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects, Illustrator)
• Excellent German language skills (written and spoken)
• Strong social media marketing and design expertise
• Proactive work style with a clear focus on results
• Self-motivated and responsible working style with a hands-on mentality

Preferred Skills:

• Experience with motion graphics and storytelling
• Knowledge of the latest design trends and tools

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative work and demonstrating their ability to create engaging, high-performing social media ads.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on experience and industry standards for the role and location)

Benefits:

• 30 days of vacation
• Up to 2 weeks of workation
• Health benefits
• Free drinks and healthy snack bar
• Gaming area and table tennis
• Flexible work hours

Working Hours: 40 hours per week, with a flexible mix of office and home office work

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in performance marketing for social media platforms like Facebook and Instagram

Company Size: Small (11-50 employees), offering a dynamic and collaborative work environment

Founded: 2015, with a focus on data-driven strategies and effective campaign management

Company Description:

• ADBAKER is a performance marketing agency specializing in Facebook & Instagram advertising, with a strong focus on data-driven strategies and effective campaign management
• The company works with a diverse range of clients, from startups to international brands, optimizing their social media marketing efforts
• ADBAKER has grown rapidly since its founding in 2012, establishing itself as one of the fastest-growing Facebook agencies in the German-speaking region

Company Specialties:

• Performance Marketing
• Social Media Marketing
• Lead Generation
• Courses, Seminars, and Online Learning Platform

Company Website: https://www.adbaker.de/

ASSUMPTION: ADBAKER's focus on performance-driven marketing and data analysis sets it apart in the advertising industry, offering applicants a unique opportunity to grow and learn in a dynamic environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: This role reports directly to the CEO, Marius Rakowski, and works closely with the creative and performance team

Work Arrangement: Hybrid, with a flexible mix of office and home office work, typically working from the office 3 days a week

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company as it continues to grow and expand
• Opportunities to work with a diverse range of clients and industries, gaining valuable experience and exposure
• Chance to collaborate with official partners such as Meta and TikTok, learning from industry leaders and innovators

ASSUMPTION: This role offers a unique opportunity for growth and development within a dynamic and collaborative work environment, with the potential to take on more responsibilities and advance within the company as it continues to grow and expand.

🌍 Location & Work Environment

Office Type: Loft-style office with a relaxed atmosphere and regular team events

Office Location(s): Hürth, North Rhine-Westphalia, Germany

Geographic Context:

• The office is located in the Rhine-Main region, offering easy access to public transportation and nearby amenities
• The area is known for its vibrant cultural scene, with numerous museums, theaters, and music venues
• The office is situated near the Rhine River, offering beautiful views and opportunities for outdoor activities

Work Schedule: Flexible, with a mix of office and home office work, typically working from the office 3 days a week

ASSUMPTION: The office environment is designed to foster creativity and collaboration, with state-of-the-art equipment and amenities to support employee well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager, Marius Rakowski
• Final decision and offer

Key Assessment Areas:

• Creativity and design skills
• Technical proficiency in Adobe Creative Cloud
• Communication and teamwork skills
• Understanding of social media marketing and performance-driven design

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your creative work and demonstrating your ability to create engaging, high-performing social media ads
• Prepare for interview questions that assess your creativity, technical skills, and understanding of social media marketing and performance-driven design

ATS Keywords: Paid Social Ads, Online Marketing, Design, Adobe Creative Cloud, Social Media Marketing, Performance-driven Design, Creativity, Teamwork, Proactivity, Responsibility, Hands-on Mentality

ASSUMPTION: The application process is designed to assess candidates' creativity, technical skills, and understanding of social media marketing and performance-driven design, with a focus on finding the best fit for the company's dynamic and collaborative work environment.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects, Illustrator)
• Social media platforms (Facebook, Instagram, TikTok)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: This role requires proficiency in Adobe Creative Cloud and a strong understanding of social media marketing and performance-driven design, with the ability to adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven approach
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Proactive and results-driven
• Self-motivated and responsible
• Hands-on and creative

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your creative work and demonstrating your ability to create engaging, high-performing social media ads?
• Are you comfortable working in a dynamic and collaborative environment, with a focus on data-driven strategies and effective campaign management?
• Do you have strong communication and teamwork skills, with the ability to work well within a team to deliver successful campaigns?

ASSUMPTION: ADBAKER values a data-driven approach, collaboration, and continuous learning, seeking candidates who are proactive, results-driven, self-motivated, and comfortable working in a dynamic and collaborative environment.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing social media landscape
• Managing multiple projects and deadlines simultaneously
• Adapting to new tools and technologies as needed
• Working in a small, dynamic team with a high level of responsibility and autonomy

ASSUMPTION: This role may present challenges related to the fast-paced and ever-changing social media landscape, managing multiple projects and deadlines, and adapting to new tools and technologies as needed. However, these challenges also offer opportunities for growth and development within a dynamic and collaborative work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on performance-driven design for social media advertising, requiring a strong understanding of both creative and strategic marketing principles
• Compared to other design roles, this position places a greater emphasis on data-driven strategies and effective campaign management
• In terms of career path, this role offers opportunities for growth and development within the company, with the potential to take on more responsibilities and advance within the organization

ASSUMPTION: This role is unique in its focus on performance-driven design for social media advertising, requiring a strong understanding of both creative and strategic marketing principles. Compared to other design roles, this position places a greater emphasis on data-driven strategies and effective campaign management, offering applicants a unique opportunity to grow and learn in a dynamic and collaborative work environment.

📝 Sample Projects

• Creating a series of engaging social media ads for a fashion brand, showcasing their latest collection and driving sales
• Developing a set of animated graphics for a food company, highlighting their unique selling points and encouraging user engagement
• Producing a set of static ads for an automotive brand, showcasing their latest models and features, and driving test drive bookings

ASSUMPTION: These sample projects are designed to demonstrate the creative and strategic marketing skills required for this role, with a focus on developing engaging, high-performing social media ads that meet strategic marketing goals.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a project from start to finish?
• How does the creative and performance team collaborate to ensure designs meet strategic marketing goals?
• What opportunities are there for growth and development within the company?
• How does the company support employees in maintaining a healthy work-life balance?
• What is the company's approach to continuous learning and professional development?

ASSUMPTION: These interview questions are designed to assess the company's work environment, culture, and opportunities for growth and development, helping applicants determine if this role is the right fit for their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your creative work and demonstrating your ability to create engaging, high-performing social media ads
• Prepare for interview questions that assess your creativity, technical skills, and understanding of social media marketing and performance-driven design
• Follow up with the hiring manager, Marius Rakowski, within 7 days of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.