Performance Designer (Paid Social Agentur) (m/w/d)

📌 Core Information

🔹 Job Title: Performance Designer (Paid Social Agentur) (m/w/d)

🔹 Company: ADBAKER

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Creating and producing engaging social media ads that perform well
• Collaborating closely with the creative and performance team
• Ensuring designs meet strategic marketing goals
• Working with a variety of brands across different industries

ASSUMPTION: This role requires a strong understanding of both design and marketing principles, as well as experience in paid social ads.

📋 Key Responsibilities

✅ Develop and produce engaging social media ads from existing or newly shot photo and video material

✅ Utilize animation, effects, and sound for maximum target audience impact

✅ Collaborate with the creative and performance team to ensure designs meet strategic marketing goals

✅ Adapt creatives to various brands and industries

✅ Work in a top-equipped studio during shoots and productions

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring both design and marketing skills.

🎯 Required Qualifications

Education: Degree in Design, Marketing, or Communication

Experience: At least 2 years of experience in online marketing, preferably in paid social ads

Required Skills:

• Proficient in Adobe Photoshop, Premiere Pro, After Effects, and Illustrator
• Excellent German language skills
• Strong storytelling skills
• Proactive and results-driven work style

Preferred Skills:

• Experience in a fast-paced online marketing environment
• Knowledge of additional design software

ASSUMPTION: While a degree in a relevant field is required, the most important qualifications are practical experience and a strong portfolio.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience level and industry standards for this role)

Benefits:

• 30 days of vacation
• Up to 2 weeks of workation
• Health benefits
• Free drinks and healthy snack bar
• Gaming area and table tennis
• Flexible work hours

Working Hours: Full-time (40 hours per week) with a flexible mix of office and home office

ASSUMPTION: The salary range is an estimate based on industry standards for this role and experience level. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees)

Founded: 2015

Company Description:

• ADBAKER is a performance marketing agency specializing in Facebook and Instagram advertising
• They work with a variety of clients, from startups to international brands
• ADBAKER is known for its data-driven approach and effective campaigns

Company Specialties:

• Performance Marketing
• Social Media Marketing
• Lead Generation
• Courses, Seminars, and Online Learning Platform

Company Website: https://www.adbaker.de/

ASSUMPTION: ADBAKER is a growing agency with a focus on performance-driven marketing. They value creativity and data-driven strategies.

📊 Role Analysis

Career Level: Mid-level designer with a focus on social media advertising

Reporting Structure: Reports directly to the CEO

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• Potential to work with a variety of brands and industries
• Opportunities to learn and grow within the agency
• Possibility to take on more responsibilities as the company grows

ASSUMPTION: This role offers opportunities for growth and learning within the agency and the industry.

🌍 Location & Work Environment

Office Type: Loft office with a relaxed atmosphere

Office Location(s): Hürth, North Rhine-Westphalia, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany and a major cultural hub
• The region has a strong economy with a focus on industries such as advertising, media, and technology
• The office is located near public transportation and has ample parking

Work Schedule: Flexible mix of office and home office

ASSUMPTION: The office environment is creative and collaborative, with a focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the CEO
• Portfolio review

Key Assessment Areas:

• Design skills and portfolio
• Marketing knowledge and understanding of paid social ads
• Communication skills and cultural fit

Application Tips:

• Highlight relevant experience and projects in your resume
• Tailor your cover letter to the role and company
• Prepare a strong portfolio showcasing your design skills and marketing understanding
• Research ADBAKER and be prepared to discuss their company culture and values

ATS Keywords: Paid Social Ads, Online Marketing, Design, Storytelling, Adobe Creative Cloud, German Language Skills

ASSUMPTION: The application process is straightforward and focused on assessing the candidate's design skills, marketing knowledge, and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects, Illustrator)
• Social media platforms (Facebook, Instagram, TikTok)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in Adobe Creative Cloud and a strong understanding of social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Data-driven approach
• Creativity and innovation
• Collaboration and teamwork

Work Style:

• Proactive and results-driven
• Strong communication skills
• Adaptability and flexibility

Self-Assessment Questions:

• Do you have a strong understanding of both design and marketing principles?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a portfolio that showcases your design skills and marketing understanding?

ASSUMPTION: ADBAKER values candidates who are creative, data-driven, and collaborative, with a strong understanding of both design and marketing.

⚠️ Potential Challenges

• Managing multiple projects and deadlines
• Adapting to the needs of various clients and industries
• Keeping up with the fast-paced nature of online marketing
• Working in a hybrid environment with a mix of office and home office days

ASSUMPTION: This role may present challenges in managing multiple projects and adapting to the needs of various clients. However, the agency's focus on collaboration and work-life balance can help mitigate these challenges.

📈 Similar Roles Comparison

• This role is similar to a Social Media Designer or Paid Social Advertising Specialist, but with a stronger focus on performance and results
• Unlike other design roles, this position requires a strong understanding of marketing principles and paid social ads
• Career progression may include roles such as Senior Designer, Creative Director, or Marketing Manager

ASSUMPTION: This role is unique in its focus on both design and marketing, requiring candidates with a strong understanding of both disciplines.

📝 Sample Projects

• Developing a series of engaging social media ads for a fashion brand
• Creating animated content for a food brand's social media channels
• Designing a set of static ads for an automotive brand's paid social campaign

ASSUMPTION: Sample projects should demonstrate the candidate's ability to create engaging, on-brand content that performs well in paid social advertising campaigns.

❓ Key Questions to Ask During Interview

• Can you describe a successful paid social advertising campaign you've worked on?
• How do you approach adapting creatives to different brands and industries?
• What is your process for ensuring designs meet strategic marketing goals?
• How do you stay up-to-date with the latest trends and best practices in online marketing?
• What is the company culture like at ADBAKER, and how does this role fit into the team?

ASSUMPTION: Interview questions should focus on the candidate's design skills, marketing knowledge, and cultural fit, as well as their understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight relevant experience and projects in your resume, with a focus on paid social advertising and design
• Tailor your cover letter to the role and company, emphasizing your understanding of both design and marketing principles
• Prepare a strong portfolio showcasing your design skills and marketing understanding
• Follow up with the company within a week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.