Performance Growth Marketer

📌 Core Information

🔹 Job Title: Performance Growth Marketer

🔹 Company: InVitro Capital

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes, Mexico-based candidates preferred

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-performance paid media campaigns across diverse portfolio companies
• Optimizing budgets and managing performance to ensure optimal ROI
• Collaborating with SEO and marketing automation teams for an integrated digital marketing approach
• Driving innovation through A/B testing and experimenting with new strategies

ASSUMPTION: This role requires a high level of autonomy and expertise, with a focus on delivering tangible results across multiple companies within the InVitro Capital portfolio.

📋 Key Responsibilities

✅ Develop, implement, and optimize comprehensive SEM and paid advertising campaigns aligning with portfolio companies’ growth objectives

✅ Oversee multi-channel paid media budgets, ensuring optimal ROI while monitoring, analyzing, and reporting on campaign performance

✅ Take ownership of campaigns from setup to execution, making real-time adjustments based on expert judgment and data insights

✅ Coordinate with SEO and marketing automation teams to ensure an integrated digital marketing approach

✅ Lead A/B testing and experiment with new ad formats, bidding strategies, and audience segmentation techniques to maximize performance

ASSUMPTION: This role requires a deep understanding of paid media strategies and a proven track record of driving measurable results.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: At least 10 years of hands-on experience in SEM and paid media management, with a strong record of driving measurable results

Required Skills:

• Extensive experience with major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency in relevant analytics and campaign management tools
• Results-oriented mindset with a demonstrated ability to deliver rapid, tangible improvements in campaign performance
• Excellent verbal and written proficiency in English

Preferred Skills:

• Startup experience, showing agility in a fast-paced environment
• Advanced analytics expertise, leveraging data analysis tools for performance optimization

ASSUMPTION: Candidates with a strong background in paid media and a passion for driving growth in startup environments will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $2,500 - $3,750 per month (base plus bonus). Our compensation package is designed to reward high performance and deliver tangible results, with opportunities for additional incentives based on campaign success.

Benefits:

• Competitive compensation and bonus structure
• Opportunity to work on cutting-edge products transforming SMB operations across industries
• Collaborative, low-ego environment where great ideas win and people grow together

Working Hours: Full-time, with flexible hours to accommodate remote work and collaboration with global teams

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Mexico City. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals. InVitro Capital focuses on building and funding companies from idea to exit, with a hands-on approach to transforming untapped sectors into scalable, profitable enterprises.

Company Size: 51-200 employees. As a venture capital firm, InVitro Capital offers a dynamic and fast-paced work environment with opportunities to work on diverse projects and startups.

Founded: 2023. InVitro Capital was established to strategically deploy capital and expertise, disrupting high-potential industries and driving growth from idea to exit.

Company Description:

• At InVitro Capital, we build in a controlled environment, transforming untapped sectors into scalable, profitable enterprises through autonomous AI solutions and cutting-edge innovation.
• As builders, not just investors, we strategically deploy capital and expertise to disrupt high-potential industries, driving growth from idea to exit.

Company Specialties:

• Venture Studio
• Venture Building
• Venture Fund
• and Entrepreneurship

Company Website: http://invitrocapital.com

ASSUMPTION: InVitro Capital's focus on building and funding companies from idea to exit creates unique opportunities for growth and impact in the venture capital industry.

📊 Role Analysis

Career Level: Experienced professional with a proven track record in paid media management

Reporting Structure: This role reports directly to the marketing leadership team at InVitro Capital, with close collaboration with SEO and marketing automation teams across portfolio companies

Work Arrangement: Full-time, remote position with a preference for Mexico-based candidates. This role requires flexibility to accommodate global collaboration and time zone differences

Growth Opportunities:

• Potential to work on diverse projects and startups within the InVitro Capital portfolio
• Opportunities to take on additional responsibilities and advance within the organization as portfolio companies grow and succeed
• Exposure to the venture capital industry, providing valuable insights into startup funding and growth strategies

ASSUMPTION: This role offers significant growth potential for candidates eager to make a substantial impact on multiple startups and the broader venture capital ecosystem.

🌍 Location & Work Environment

Office Type: Remote, with a preference for Mexico-based candidates

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city in Mexico, offering a vibrant cultural scene, diverse neighborhoods, and a thriving startup ecosystem
• The city's central location in North America provides convenient access to global markets and collaboration opportunities
• Mexico City has a subtropical highland climate, with mild winters and warm summers, making it an enjoyable place to live year-round

Work Schedule: Full-time, with flexible hours to accommodate remote work and collaboration with global teams

ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the opportunity to live in one of the most dynamic cities in North America.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study presentation
• Final interview with marketing leadership

Key Assessment Areas:

• Paid media strategy and execution
• Budget management and performance analysis
• Communication and collaboration skills
• Cultural fit and alignment with InVitro Capital's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant paid media experience and achievements
• Prepare a portfolio showcasing your past campaigns, results, and any relevant certifications or awards
• Research InVitro Capital's portfolio companies and be ready to discuss how your skills and experience can drive their growth

ATS Keywords: Paid Media, SEM, Google Ads, Bing Ads, Social Media Advertising, Budget Management, Performance Analysis, A/B Testing, Data Insights, SEO Coordination, Marketing Automation, Audience Segmentation, Communication Skills, Analytics Tools, Startup Experience, Innovation

ASSUMPTION: InVitro Capital's application process is designed to assess candidates' technical skills and cultural fit, with a focus on driving tangible results for their portfolio companies.

🛠️ Tools & Technologies

• Major ad platforms: Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Analytics and campaign management tools: Google Analytics, Google Ads Manager, Facebook Ads Manager, etc.
• Collaboration tools: Slack, Google Workspace, etc.

ASSUMPTION: Candidates should be proficient in using major ad platforms and relevant analytics and campaign management tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Build: We transform untapped sectors into scalable, profitable enterprises through autonomous AI solutions and cutting-edge innovation
• Fund: We strategically deploy capital and expertise to disrupt high-potential industries, driving growth from idea to exit
• Collaborate: We foster a supportive, low-ego environment where great ideas win and people grow together

Work Style:

• Autonomous: This role requires a high level of autonomy and expertise in paid media management
• Data-driven: Candidates should be comfortable using data insights to inform decision-making and optimize campaign performance
• Innovative: A willingness to experiment with new strategies and approaches is essential for success in this role

Self-Assessment Questions:

• Do you have a proven track record of driving measurable results in paid media campaigns?
• Are you comfortable working autonomously and collaborating with global teams to achieve common goals?
• Do you thrive in a fast-paced, dynamic environment where you can make a tangible impact on multiple startups?

ASSUMPTION: InVitro Capital values candidates who are autonomous, data-driven, and innovative, with a strong desire to build and grow alongside their portfolio companies.

⚠️ Potential Challenges

• Managing multiple paid media campaigns simultaneously for diverse portfolio companies
• Adapting to the unique needs and goals of each startup within the InVitro Capital portfolio
• Balancing autonomy and collaboration in a remote work environment
• Keeping up with the latest trends and best practices in paid media management

ASSUMPTION: Candidates should be prepared to face these challenges head-on, leveraging their expertise and adaptability to drive success in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on driving growth across multiple startups within a venture capital portfolio
• InVitro Capital's hands-on approach to venture building sets this role apart from more passive investment-focused positions
• This role offers significant growth potential, as candidates can make a tangible impact on multiple startups and the broader venture capital ecosystem

ASSUMPTION: Candidates should consider the unique aspects of this role within the venture capital industry and the potential for growth and impact it offers.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy for a newly launched e-commerce startup within the InVitro Capital portfolio
• Optimizing the budget and performance of an existing paid media campaign for a successful SaaS company, driving user acquisition and revenue growth
• Collaborating with the SEO and marketing automation teams to integrate paid media efforts into a cohesive digital marketing strategy for a high-growth fintech startup

ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the work involved in this role, as candidates will have the opportunity to work on multiple startups across various industries.

❓ Key Questions to Ask During Interview

• Can you describe the typical paid media landscape for the startups within the InVitro Capital portfolio?
• How does InVitro Capital support its portfolio companies in terms of marketing and growth strategies?
• What are the most significant challenges facing the paid media landscape in the industries relevant to InVitro Capital's portfolio?
• How does InVitro Capital foster collaboration and knowledge-sharing among its portfolio companies and internal teams?
• What opportunities exist for growth and advancement within the organization as the portfolio companies succeed?

ASSUMPTION: Asking these questions will help candidates better understand the unique aspects of this role and the potential for growth and impact within the InVitro Capital portfolio.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant paid media experience and achievements
• Prepare a portfolio showcasing your past campaigns, results, and any relevant certifications or awards
• Research InVitro Capital's portfolio companies and be ready to discuss how your skills and experience can drive their growth
• Follow up within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.