📌 Core Information
🔹 Job Title: Assistant Manager - Digital/Performance Marketing
🔹 Company: Delta Exchange
🔹 Location: India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (India only)
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition through performance marketing and partnerships
- Planning, executing, and optimizing paid marketing campaigns across various channels
- Analyzing campaign performance and optimizing for CAC, LTV, and ROAS
- Managing strategic partnerships to drive customer acquisition
- Working closely with internal teams to align partnerships with broader marketing objectives
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Plan, execute, and optimize paid marketing campaigns across X (Twitter), Meta, Google, and other relevant channels
✅ Analyze campaign performance and continuously optimize for CAC, LTV, and ROAS
✅ Work with internal and external agency/teams to develop engaging ad creatives and copies
✅ Leverage programmatic and affiliate marketing to expand reach and improve acquisition efficiency
✅ Utilize data-driven insights to experiment with new audience segments, creatives, and targeting approaches
✅ Identify, negotiate, and onboard strategic partners to drive customer acquisition
✅ Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in performance marketing, preferably in gaming, fintech, or e-commerce
Required Skills:
- Proven experience in performance marketing and user acquisition
- Strong understanding of paid acquisition channels (Google Ads, X (Twitter) Ads, Facebook Ads, Programmatic channels, etc.)
- Ability to work in a fast-paced, performance-driven environment
- Good communication and data analytical skills
Preferred Skills:
- Experience with cryptocurrency or fintech industries
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the cryptocurrency or fintech industries may have a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Based on experience and industry standards for mid-level marketing roles in India)
Benefits:
- Health insurance
- Performance bonuses
- Opportunities for professional growth and development
Working Hours: Full-time (Flexible, remote work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in India. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Cryptocurrency Derivatives Exchange)
Company Size: 51-200 employees (Mid-sized company with a startup-like culture)
Founded: 2018 (Relatively new company with a focus on innovation and growth)
Company Description:
- Delta Exchange is a high-performance digital asset derivatives exchange
- Offers Futures, Perpetuals, and Options trading across Bitcoin and leading Altcoins with up to 100x leverage
- Mission is to accelerate the advancement of the cryptocurrency financial system by building a highly-liquid and trusted derivatives trading platform
Company Specialties:
- Cryptocurrencies
- Blockchain
- Bitcoin
- Ethereum
- Derivatives
- Futures trading
- Margin trading
- Leveraged trading
- Cryptocurrency trading
- Crypto derivatives
- DeFi
- Crypto
- Options
- Automated trading
- Robo trading
- Algo trading
Company Website: https://www.delta.exchange
ASSUMPTION: Delta Exchange is a fast-growing company in the cryptocurrency industry, with a focus on innovation and technological advancement.
📊 Role Analysis
Career Level: Mid-level (Assistant Manager)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Remote (India only) with flexible working hours
Growth Opportunities:
- Potential career progression to Senior Manager or Head of Marketing roles
- Opportunities to work on innovative projects and drive company growth
- Chance to gain experience in the fast-growing cryptocurrency industry
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): India (Remote)
Geographic Context:
- India has a large and growing cryptocurrency market, with significant potential for user acquisition
- The remote work arrangement allows for a flexible and balanced work-life schedule
- India's time zone (IST) overlaps with many global markets, enabling effective communication and collaboration
Work Schedule: Full-time (Flexible, remote work arrangement)
ASSUMPTION: The remote work arrangement for this role may require some overlap with the company's IST time zone for effective communication and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the Marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Performance marketing experience and expertise
- Data analysis and optimization skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant performance marketing experience and achievements
- Include examples of data-driven campaign optimization and improvement
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Performance Marketing, User Acquisition, Paid Campaigns, Campaign Performance Analysis, Ad Creatives Development, Programmatic Marketing, Affiliate Marketing, Data-Driven Insights, Audience Segmentation, Partnership Management, Communication Skills, Data Analytical Skills
ASSUMPTION: The application process for this role may involve assessments of both technical skills and cultural fit, with a focus on performance marketing experience and expertise.
🛠️ Tools & Technologies
- Google Ads
- X (Twitter) Ads
- Meta Ads
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
- Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary based on the candidate's specific experience and the company's evolving tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centricity
- Continuous learning
Work Style:
- Data-driven and performance-focused
- Collaborative and cross-functional
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving user acquisition through performance marketing campaigns?
- Are you comfortable working in a fast-paced, data-driven environment?
- Do you thrive in collaborative, cross-functional teams and enjoy working with diverse stakeholders?
ASSUMPTION: Delta Exchange values candidates who are data-driven, collaborative, and results-oriented, with a strong focus on continuous learning and innovation.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with evolving priorities and goals
- Managing multiple projects and stakeholders simultaneously
- Adapting to new tools, technologies, and marketing channels as the industry evolves
- Navigating the competitive cryptocurrency market and identifying effective user acquisition strategies
ASSUMPTION: This role may present challenges related to the fast-paced nature of the cryptocurrency industry and the need to adapt to changing market conditions and technologies.
📈 Similar Roles Comparison
- This role is similar to a Performance Marketing Manager or User Acquisition Specialist in other companies, but may have a broader scope and more strategic focus at Delta Exchange
- In the cryptocurrency industry, this role may involve more direct exposure to blockchain technology and cryptocurrency markets compared to similar roles in other industries
- Career progression in this role may involve moving into senior marketing roles or transitioning into other areas of the business, such as product management or business development
ASSUMPTION: This role may offer unique opportunities for growth and development within the cryptocurrency industry, with a focus on innovation and technological advancement.
📝 Sample Projects
- Developing and executing a comprehensive user acquisition strategy for a new cryptocurrency product launch
- Optimizing paid marketing campaigns to improve CAC, LTV, and ROAS across multiple channels
- Identifying and negotiating strategic partnerships with complementary businesses to drive customer acquisition
ASSUMPTION: Sample projects for this role may involve a mix of creative and analytical tasks, with a focus on driving user acquisition and improving campaign performance.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What are the most significant challenges facing the user acquisition efforts at Delta Exchange?
- How does Delta Exchange support the professional growth and development of its employees?
- What is the company's approach to innovation and staying ahead of the competition in the cryptocurrency market?
ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance marketing experience and achievements
- Prepare examples of data-driven campaign optimization and improvement
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
