📌 Core Information
🔹 Job Title: Performance Marketing Analyst - Search Ads
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving day-to-day operations, reporting, budgeting, and optimization of eBay’s Microsoft Ads campaigns
- Collaborating with cross-functional teams to apply expertise and inform solutions
- Analyzing campaign performance and contextualizing trends to spot outliers and opportunities for improvement
- Influencing campaign strategy and working towards achievable outcomes
- Contributing to innovation and ideation through tests, tools, hypothesis, and measurements
ASSUMPTION: This role requires a strong data-driven mindset, with a focus on continuous testing and optimization to drive growth in eBay’s Microsoft Ads campaigns.
📋 Key Responsibilities
✅ Execute, optimize, and monitor paid search campaigns on Microsoft Ads
✅ Analyze campaign performance, identify trends, and spot outliers
✅ Influence campaign strategy and work towards achievable outcomes
✅ Collaborate with cross-functional teams to apply expertise and inform solutions
✅ Build and organize regular reports and status updates
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently while maintaining collaborative relationships with the team.
🎯 Required Qualifications
Education: Bachelor’s degree in business, finance, applied mathematics, or a related field (preferred)
Experience: 2-5 years of professional experience, with at least 2 years in a non-agency environment
Required Skills:
- Paid Search Campaign Management: Experience with setup and day-to-day management of marketing campaigns within Microsoft Ads or Google Ads
- Data Analytics: Strong data mining skills, proficient with Excel, SQL, adept at data visualization, and problem-solving with a data-first approach
- Project Management: Experience with planning and leading projects end-to-end
Preferred Skills:
- Knowledge of analysis techniques: regression, clustering, prediction
- Hands-on experience with R, Scala, Python, or equivalent tools
- Other marketing channel and platform experience
ASSUMPTION: While a bachelor's degree is preferred, eBay values skills and experience over formal education. Relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 110,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Maternal & Paternal Leave
- Paid Sabbatical
- Financial Security Plans
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the competitive e-commerce landscape, connecting millions of buyers and sellers worldwide.
Company Size: eBay is a large enterprise with over 16,000 employees globally, offering diverse opportunities for growth and collaboration.
Founded: eBay was founded in 1995 and has since grown into a global e-commerce leader.
Company Description:
- eBay is a global e-commerce platform that connects millions of buyers and sellers worldwide.
- The company empowers enthusiasts and entrepreneurs, creating opportunities for everyone to grow and thrive.
- eBay fosters a culture of authenticity, bold ideas, and unique perspectives.
Company Specialties:
- e-commerce platform
- retail and internet technology
- global marketplaces
Company Website: ebayinc.com
ASSUMPTION: eBay's large size and global presence offer applicants a dynamic work environment with ample opportunities for growth and learning.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals seeking to advance their marketing careers in a dynamic, global e-commerce environment.
Reporting Structure: The Performance Marketing Analyst reports directly to the Global Marketing team and collaborates with cross-functional teams across eBay.
Work Arrangement: This role is on-site, with flexibility for remote work as needed.
Growth Opportunities:
- Advancement within the marketing department or related fields
- Expansion of skills and expertise through cross-functional collaborations
- Potential international assignments or remote work opportunities
ASSUMPTION: eBay's large size and global presence provide numerous growth opportunities for motivated and talented professionals.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (headquarters); Toronto, Ontario, Canada (this role)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a high quality of life and numerous amenities.
- The city's diverse population and thriving economy create a dynamic work environment.
- Toronto's central location in North America facilitates collaboration with eBay's global teams.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: eBay's Toronto office provides a modern, collaborative work environment that supports productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews
- Final round with key stakeholders
Key Assessment Areas:
- Data analysis and problem-solving skills
- Campaign management experience
- Cultural fit and alignment with eBay's values
- Communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on data-driven results and campaign management success.
- Tailor your cover letter to eBay's values and the specific requirements of this role.
- Prepare for behavioral and technical interview questions, focusing on your problem-solving skills and ability to work collaboratively.
ATS Keywords: Microsoft Ads, Paid Search, Campaign Management, Data Analysis, SQL, Excel, Project Management
ASSUMPTION: eBay's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Ads platform
- Excel and SQL for data analysis
- Project management tools (e.g., Asana, Trello, or JIRA)
- Data visualization tools (e.g., Tableau, Power BI, or Looker)
ASSUMPTION: Familiarity with these tools is preferred, but eBay provides training and support to help new employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Inclusive
- Empowered
- One Team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you comfortable working with diverse teams and adapting to change?
- Do you have a strong sense of accountability and a results-focused mindset?
ASSUMPTION: eBay's culture values diversity, inclusion, and collaboration, fostering a work environment that supports innovation and growth.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with large datasets and complex analytics tools
- Adapting to a fast-paced, constantly evolving environment
- Collaborating effectively with remote and global teams
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven mindset, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- This role is unique in its focus on Microsoft Ads campaign management within a global e-commerce platform.
- Compared to other marketing roles, this position requires a strong analytical skill set and a deep understanding of paid search advertising.
- Career progression may involve expanding into other marketing channels or moving into a management role within eBay's global marketing organization.
ASSUMPTION: This role offers a unique opportunity to specialize in Microsoft Ads campaign management within a global e-commerce environment.
📝 Sample Projects
- Optimizing Microsoft Ads campaigns to improve click-through rates and conversion rates
- Analyzing campaign performance data to identify trends and opportunities for improvement
- Developing and implementing A/B tests to enhance campaign performance
ASSUMPTION: These sample projects illustrate the data-driven, analytical nature of the role and the opportunity to drive meaningful improvements in campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the global marketing organization?
- What are the most significant challenges facing the Microsoft Ads campaigns, and how can this role address them?
- How does eBay support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does eBay foster a culture of innovation and continuous improvement within its marketing teams?
ASSUMPTION: Asking these questions demonstrates your interest in the role and eBay's marketing organization, and provides valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on data-driven results and campaign management success.
- Write a cover letter that demonstrates your understanding of eBay's values and the specific requirements of this role.
- Prepare for behavioral and technical interview questions, focusing on your problem-solving skills and ability to work collaboratively.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
