📌 Core Information
🔹 Job Title: Performance Marketing Analytics Manager
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Towson, MD, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 3-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Transforming complex data into actionable insights to drive business growth and influence strategic decisions.
- Collaborating with the digital media marketing team to analyze and optimize PPC campaigns.
- Owning the reporting cadence for performance marketing efforts.
- Identifying growth opportunities and operational inefficiencies.
- Leading end-to-end project management of performance marketing A/B tests and experiments.
- Staying informed about the latest marketing trends, analytics tools, and methodologies.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and experience with marketplace performance marketing or related analytics roles.
📋 Key Responsibilities
✅ Transform complex data into actionable insights that drive business growth and influence strategic decisions.
✅ Collaborate with the digital media marketing team to analyze and optimize PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Streaming TV.
✅ Own the reporting cadence for performance marketing efforts through daily metric tracking and alerts, weekly business reviews, and quarterly deep-dive analyses for executive stakeholders.
✅ Identify and present growth opportunities, operational inefficiencies, and areas of strategic investment to stakeholders and leadership.
✅ Lead the end-to-end project management of performance marketing A/B tests and experiments, including managing budgets, timelines, reporting, and communication.
✅ Stay informed about the latest marketing trends, analytics tools, and methodologies to continuously improve campaign performance and measurement methodologies.
ASSUMPTION: The role may require occasional on-site presence for team meetings, training, or other company events, despite being primarily remote.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related field.
Experience: 3-5+ years of experience in marketplace performance marketing or related analytics roles, with a preference for experience with Amazon Advertising, Walmart Connect, Home Depot Orange Apron, and Lowes Media Network.
Required Skills:
- Proficient in creating and maintaining Business Intelligence reports and writing SQL queries to extract and manipulate marketing data.
- Strong understanding of test-and-learn methodologies and experience running experiments in a performance marketing context.
- Proven ability to track, evaluate, and optimize marketing campaign effectiveness based on performance data.
- Exceptional analytical skills with a talent for interpreting data and making data-driven decisions.
- Excellent communication and collaboration skills, with the ability to convey complex insights to diverse audiences.
Preferred Skills:
- Experience with Power BI, Tableau, Looker, or similar tools.
- Familiarity with Amazon Advertising, Walmart Connect, Home Depot Orange Apron, and Lowes Media Network.
ASSUMPTION: Proficiency in Microsoft Office Suite (Excel, PowerPoint) and Google Analytics is expected but not explicitly stated.
💰 Compensation & Benefits
Salary Range: The base pay range for this position in Maryland is $75,800.00 - $115,000.00 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.
Benefits:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
- Discounts on Stanley Black & Decker tools and other partner programs.
Working Hours: Full-time position with a standard workweek of 40 hours.
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the Maryland area. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Stanley Black & Decker is a global manufacturing company with a diverse portfolio of brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, and CUB CADET. The company operates in various sectors, such as tools, storage, industrial, and outdoor products.
Company Size: With over 10,000 employees, Stanley Black & Decker is a large organization that offers ample opportunities for growth and collaboration.
Founded: The company was founded in 1843 and has since grown into a global leader in its industries.
Company Description:
- Stanley Black & Decker provides innovative tools and solutions for builders, protectors, makers, and explorers worldwide.
- The company's products and services are integral to various industries, including construction, manufacturing, energy, and transportation.
- Stanley Black & Decker is committed to delivering value to its customers, colleagues, and communities while focusing on quality, safety, and sustainability.
Company Specialties:
- Tools and storage solutions for professional and consumer markets.
- Industrial fasteners, engineered fastening, and infrastructure solutions.
- Electrified outdoor products and automotive solutions.
Company Website: http://www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker's diverse portfolio of brands and global presence offer candidates a unique opportunity to work on various projects and collaborate with teams across different industries.
📊 Role Analysis
Career Level: The Performance Marketing Analytics Manager role is a mid-level position that offers opportunities for growth and career advancement within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Senior Manager, Performance Marketing Analytics. The team consists of marketing analysts, media managers, and other stakeholders within the eCommerce and Mass Merchants team.
Work Arrangement: This position is remote, with occasional on-site presence required for team meetings, training, or other company events.
Growth Opportunities:
- Progression to a Senior Manager or Director role within the marketing department.
- Expansion into other areas of marketing, such as brand management, digital media strategy, or marketing analytics.
- Transition to a role within another business unit or function, such as sales, product management, or general management.
ASSUMPTION: The company's global presence and diverse portfolio of brands provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Stanley Black & Decker's Towson, MD office is a hybrid work environment, with both on-site and remote employees.
Office Location(s): 701 E Joppa Rd, Towson, MD 21286, US
Geographic Context:
- Towson is a suburb of Baltimore, Maryland, with a population of approximately 55,000 people.
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation.
- Towson is home to several Fortune 500 companies and has a strong job market, particularly in the manufacturing, technology, and healthcare sectors.
Work Schedule: The standard workweek is 40 hours, with flexible hours and remote work arrangements available for this role.
ASSUMPTION: The Towson office provides a collaborative and inclusive work environment that fosters innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screen with the hiring manager.
- On-site or virtual interview with the hiring team.
- Final interview with the Senior Manager, Performance Marketing Analytics.
- Background check and offer extension.
Key Assessment Areas:
- Analytical skills and problem-solving abilities.
- Experience with performance marketing analytics and A/B testing.
- Communication and collaboration skills.
- Cultural fit and alignment with Stanley Black & Decker's values.
Application Tips:
- Highlight relevant experience with marketplace performance marketing, analytics, and A/B testing in your resume.
- Tailor your resume and cover letter to emphasize your skills and experience in the context of this role and Stanley Black & Decker's mission.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
ATS Keywords: Performance Marketing, Analytics, PPC, Amazon Advertising, Walmart Connect, Home Depot Orange Apron, Lowes Media Network, SQL, Business Intelligence, A/B Testing, Communication, Collaboration, Marketing Trends, Data-Driven Decisions
ASSUMPTION: Stanley Black & Decker's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Business Intelligence tools (Power BI, Tableau, Looker, or similar)
- SQL databases and query tools
- Amazon Advertising, Walmart Connect, Home Depot Orange Apron, and Lowes Media Network platforms
- Google Analytics and other web analytics tools
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (Asana, JIRA, Trello, or similar)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the projects assigned.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new and better ways to serve our customers and improve our business.
- Accountability: We take personal responsibility for our actions and their outcomes, and we hold ourselves and each other to the highest standards.
- Teamwork: We work together, combining our diverse talents and perspectives to achieve common goals and drive success.
Work Style:
- Collaborative and inclusive, with a focus on open communication and active listening.
- Results-driven, with a strong emphasis on data-driven decision-making and continuous improvement.
- Adaptable and flexible, with a willingness to learn and grow in a dynamic and evolving work environment.
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment, and are you comfortable making decisions based on analytics and insights?
- Are you an effective communicator, able to convey complex ideas and data-driven recommendations to diverse stakeholders?
- Do you enjoy working collaboratively and contributing to a team-oriented, inclusive work culture?
ASSUMPTION: Stanley Black & Decker's culture values diversity, inclusion, and collaboration, fostering an environment where employees can thrive both personally and professionally.
⚠️ Potential Challenges
- The role may require occasional on-site presence, which could be challenging for candidates who prefer fully remote work arrangements.
- The fast-paced nature of the role and the need to make data-driven decisions quickly may be stressful for candidates who prefer a more structured or deliberate work environment.
- The role may involve working with large datasets and complex analytics tools, which could be challenging for candidates with limited experience in data analysis or business intelligence.
- The company's global presence and diverse portfolio of brands may present unique challenges in terms of navigating the organization and building relationships with stakeholders across different business units and functions.
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, development, and impact that it offers.
📈 Similar Roles Comparison
- Compared to other performance marketing analytics roles, this position offers a unique opportunity to work with a global leader in the manufacturing industry, providing access to diverse brands and markets.
- Unlike other roles, this position focuses on marketplace performance marketing, with a specific emphasis on Amazon Advertising, Walmart Connect, Home Depot Orange Apron, and Lowes Media Network.
- Career paths for this role may differ from those in other industries, with opportunities for growth and advancement within the marketing department and the broader organization.
ASSUMPTION: The unique aspects of this role and the company's global presence and diverse portfolio of brands make it an attractive opportunity for candidates seeking a challenging and rewarding career in performance marketing analytics.
📝 Sample Projects
- Developing and implementing a comprehensive A/B testing strategy for Sponsored Products campaigns on Amazon, with a focus on optimizing keyword targeting, bid management, and product page content.
- Analyzing and optimizing Sponsored Brands campaigns on Amazon, with a focus on improving brand awareness, click-through rates, and conversion rates through targeted advertising and creative testing.
- Collaborating with the digital media marketing team to develop and execute a quarterly business review for the performance marketing efforts, including data visualization and storytelling to communicate key insights and recommendations to executive stakeholders.
ASSUMPTION: The specific projects and initiatives for this role will vary depending on the company's priorities, market conditions, and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the eCommerce and Mass Merchants team, and how this role fits into the broader organization?
- How does the company support the professional development and growth of its marketing analytics team members?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does the company approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?
- What are the most challenging aspects of this role, and how has the company supported previous team members in overcoming these obstacles?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to emphasize your skills and experience in performance marketing analytics, with a focus on marketplace performance marketing, A/B testing, and data-driven decision-making.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
- If selected for an on-site or virtual interview, research the company's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization.
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
