📌 Core Information
🔹 Job Title: Performance Marketing Analytics Manager
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Towson, MD, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Transforming complex data into actionable insights to drive business growth
- Collaborating with digital media marketing teams to analyze and optimize PPC campaigns
- Owning the reporting cadence for performance marketing efforts
- Identifying growth opportunities and operational inefficiencies
- Managing A/B tests and experiments end-to-end
- Staying informed about marketing trends and analytics tools
ASSUMPTION: This role requires a strong analytical background and experience in performance marketing, with a focus on PPC campaigns and data analysis. Familiarity with Amazon Advertising and similar platforms is preferred.
📋 Key Responsibilities
✅ Transform complex data into actionable insights to drive business growth and influence strategic decisions
✅ Collaborate with the digital media marketing team to analyze and optimize PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Streaming TV
✅ Own the reporting cadence for performance marketing efforts through daily metric tracking and alerts, weekly business reviews, and quarterly deep-dive analyses for executive stakeholders
✅ Identify and present growth opportunities, operational inefficiencies, and areas of strategic investment to stakeholders and leadership
✅ Lead the end-to-end project management of performance marketing A/B tests and experiments, including managing budgets, timelines, reporting, and communication
✅ Stay informed about the latest marketing trends, analytics tools, and methodologies to continuously improve campaign performance and measurement methodologies
ASSUMPTION: This role requires strong analytical skills, proficiency in SQL and Business Intelligence tools, and the ability to convey complex insights to diverse audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field
Experience: 3-5+ years of experience in marketplace performance marketing or related analytics roles, with a preference for experience with Amazon Advertising, Walmart Connect, Home Depot Orange Apron, and Lowes Media Network
Required Skills:
- Proficient in creating and maintaining Business Intelligence reports and writing SQL queries to extract and manipulate marketing data
- Strong understanding of test-and-learn methodologies and experience running experiments in a performance marketing context
- Proven ability to track, evaluate, and optimize marketing campaign effectiveness based on performance data
- Exceptional analytical skills with a talent for interpreting data and making data-driven decisions
- Excellent communication and collaboration skills, with the ability to convey complex insights to diverse audiences
Preferred Skills:
- Experience with Power BI, Tableau, Looker, or similar tools
- Familiarity with Amazon Advertising, Walmart Connect, Home Depot Orange Apron, and Lowes Media Network
ASSUMPTION: Candidates with experience in marketplace performance marketing and proficiency in SQL and Business Intelligence tools are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for mid-level marketing analytics roles in the United States)
Benefits:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement
- Discounts on Stanley Black & Decker tools and other partner programs
Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing analytics roles in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Tools & Hardware)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1843 (Over 170 years ago)
Company Description:
- Stanley Black & Decker provides tools and innovative solutions for builders, protectors, makers, and explorers
- The company offers a wide range of products, including tools, storage, industrial equipment, and fasteners
- Stanley Black & Decker is committed to quality, safety, and sustainability, helping to make the world better
Company Specialties:
- Tools
- Storage
- Industrial
- Professional Power Tools
- Pneumatic Tools
- Fasteners
- Consumer Power Tools
- Lawn & Garden
- Hand Tools
- Power Tools & Accessories
- Storage
- Electrified Outdoor Products
- Engineered Fastening
- Automotive
- Aerospace
- Construction
- and Infrastructure
Company Website: stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker is a well-established company with a strong reputation in the manufacturing industry. The company's large size and extensive product portfolio offer numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-Level (3-5 years of experience)
Reporting Structure: This role reports directly to the Senior Manager of Performance Marketing Analytics
Work Arrangement: Remote (Solely) with flexible scheduling
Growth Opportunities:
- Potential career progression into senior roles within the marketing analytics team
- Opportunities to work on high-impact projects and influence strategic decisions
- Access to learning and development resources, including the Lean Academy and online university
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing analytics within a large, established organization.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Towson, MD, United States
Geographic Context:
- Towson, Maryland, is a suburb of Baltimore with a population of approximately 55,000 people
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
- Towson is home to several universities and colleges, providing a diverse and educated workforce
Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The remote work arrangement for this role offers candidates the flexibility to work from home or any location with a reliable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interview with the hiring manager
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Experience with performance marketing and PPC campaigns
- Familiarity with SQL and Business Intelligence tools
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience with marketplace performance marketing and PPC campaigns
- Demonstrate strong analytical skills and problem-solving abilities in your resume and cover letter
- Prepare for behavioral and technical interview questions focused on data analysis and marketing strategy
ATS Keywords: Performance Marketing, Analytics, PPC, Amazon Advertising, Walmart Connect, SQL, Business Intelligence, A/B Testing, Data Analysis, Marketing Strategy
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on analytical skills and relevant experience in performance marketing.
🛠️ Tools & Technologies
- SQL
- Business Intelligence tools (e.g., Power BI, Tableau, Looker)
- Amazon Advertising, Walmart Connect, Home Depot Orange Apron, and Lowes Media Network
- Excel and Google Sheets
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should highlight their proficiency with these tools in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Safety
- Sustainability
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven work environment?
- Are you comfortable working remotely and managing your own schedule?
- Do you have a strong customer focus and a results-oriented mindset?
ASSUMPTION: Candidates who align with Stanley Black & Decker's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- The role may involve managing multiple projects and deadlines simultaneously
- The company's large size and extensive product portfolio may present a steep learning curve for new employees
- Competition for this role may be high, given the attractive compensation and benefits package
ASSUMPTION: While this role offers numerous opportunities for growth and success, candidates should be prepared to overcome potential challenges and adapt to the company's unique work environment.
📈 Similar Roles Comparison
- This role is similar to other performance marketing analytics positions but may require more experience with specific marketplace advertising platforms
- Stanley Black & Decker's large size and extensive product portfolio may offer more growth opportunities and career progression compared to smaller organizations
- This role may require more frequent travel and on-site presence compared to fully remote roles
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and preferences when comparing it to similar positions.
📝 Sample Projects
- Analyzing and optimizing PPC campaigns for Stanley Black & Decker's various brands and product categories
- Developing and implementing A/B tests to improve campaign performance and conversion rates
- Creating and maintaining Business Intelligence reports to track key performance indicators and identify trends
ASSUMPTION: The projects listed are representative of the types of tasks and responsibilities candidates can expect to encounter in this role. Actual projects may vary based on the company's evolving needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the performance marketing analytics team?
- How does this role contribute to the company's overall marketing strategy and business goals?
- What opportunities are there for professional development and growth within the marketing analytics team?
- How does the company support work-life balance for remote employees?
- Can you provide an example of a recent marketing analytics project that had a significant impact on the business?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Stanley Black & Decker Career Site
- Tailor your resume to highlight relevant experience with performance marketing, PPC campaigns, and data analysis
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare for behavioral and technical interview questions focused on data analysis and marketing strategy
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
