📌 Core Information
🔹 Job Title: Performance Marketing Assistant Manager
🔹 Company: Tiffany & Co.
🔹 Location: Seoul, Korea, Republic of
🔹 Job Type: On-site
🔹 Category: Retail Luxury Goods and Jewelry
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand performance in Digital Commerce & Media
- Strategic planning and optimization of performance marketing activities
- Managing paid search, SEO, and exploring new opportunities
- Collaborating cross-functionally with global teams and external partners
- Monitoring KPIs and providing actionable insights for business growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and external partners.
📋 Key Responsibilities
✅ Search Marketing:
- Develop and implement SEM strategy to increase ROI and AUR growth
- Manage agency to create, implement, optimize, and report on effective Paid Search and Naver/Google Shopping campaigns
- Lead agency in planning budget distribution across campaigns
- Ensure alignment with media platforms to leverage paid search as a business driver across omnichannel journey
- Identify and monitor KPIs to meet targets
✅ Site Performance Optimization:
- Lead agency in partnership with global teams to improve organic search results
- Optimize site performance via on-site and external search engine optimization
✅ Digital Business Planning and Operations:
- Run Digital Commerce channel operations, focusing on Kakao Commerce for seamless end-to-end client experience
- Monitor KPIs to drive channel growth
- Optimize order processing, shipping, and returns in collaboration with relevant teams
- Lead and support digital projects related to business and system enhancements
✅ Business Strategy & Analysis:
- Analyze sales trends and customer behavior to provide actionable insights
- Support forecasting, budgeting, and inventory planning
- Create reports and presentations to evaluate KPIs and improve shopping experience
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive business growth in the digital realm.
🎯 Required Qualifications
Education: BA/BS degree or equivalent required
Experience: 7+ years in performance marketing and/or e-commerce operations
Required Skills:
- Strong expertise in managing budgets and planning campaigns
- Proven ability to understand and control online KPIs for performance and ROI
- Excellent communication and management skills with external suppliers/partners
- Agility and flexibility for release, launch, and critical issue timings for e-Commerce operations
- Fluent in spoken/written English with strong communication and negotiation skills
- Excellent MS Office skills, especially Excel
- Highly organized and detail-oriented
Preferred Skills:
- Working experience in a global organization
- Luxury industry experience
- Media planning experience, especially SEM
ASSUMPTION: Candidates should have a strong background in performance marketing, e-commerce operations, and cross-functional collaboration to excel in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Seoul, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year. This estimate takes into account the candidate's experience level, the role's responsibilities, and the company's size and industry.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Potential for global exposure and collaboration
Working Hours: Full-time, typically 40 hours per week, with flexibility for critical issue timings
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: Tiffany & Co. operates in the luxury retail goods and jewelry industry, with a strong global presence and a rich history dating back to 1837.
Company Size: With over 10,000 employees worldwide, Tiffany & Co. is a large organization that offers ample opportunities for growth and collaboration.
Founded: 1837, in New York City
Company Description:
- Tiffany & Co. is renowned for its exceptional gemstones and innovative design, offering a wide range of jewelry, watches, and luxury accessories
- The company is committed to superlative quality, with over 5,000 skilled artisans who cut diamonds and craft jewelry in its workshops
- Tiffany & Co. operates more than 300 retail stores worldwide as part of its omni-channel approach
Company Specialties:
- Luxury Retailer
- Business Gifting
- Customized Awards and Trophies
Company Website: www.tiffany.com
ASSUMPTION: Working at Tiffany & Co. offers candidates the opportunity to be part of a prestigious brand with a strong global presence and a commitment to exceptional quality.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.
Reporting Structure: The Performance Marketing Assistant Manager will report directly to the Regional Marketing Director and collaborate with various global teams and external partners.
Work Arrangement: This role is on-site, with flexibility for critical issue timings and potential global travel for collaboration and project management.
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the business
- Opportunities for global exposure and collaboration with diverse teams
- Chance to develop skills in luxury retail, e-commerce, and performance marketing
ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a prestigious luxury retail organization.
🌍 Location & Work Environment
Office Type: Tiffany & Co.'s Seoul office is a modern, professional environment that reflects the company's commitment to elegance and sophistication.
Office Location(s): 727 5th Ave, New York, NY 10022, US (Global Headquarters); 15 Sylvan Way, Parsippany, New Jersey 07054, US (Distribution Center); 730 N Michigan Ave, Chicago, IL 60611, US (Regional Office)
Geographic Context:
- Seoul, the capital and largest city of South Korea, offers a vibrant cultural scene, rich history, and a thriving economy
- The city is home to numerous luxury retail brands and provides ample opportunities for professional growth and development
- Seoul's strategic location in East Asia allows for easy access to global markets and collaboration with international teams
Work Schedule: Full-time, with flexibility for critical issue timings and potential global travel
ASSUMPTION: Working in Seoul offers candidates the opportunity to live and work in a dynamic, culturally rich city with a strong global presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager and/or team members
- Final interview with regional marketing director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication
- Adaptability and flexibility in a fast-paced environment
- Cultural fit and alignment with Tiffany & Co.'s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the luxury retail industry and Tiffany & Co.'s brand
- Prepare examples of your past accomplishments in performance marketing, e-commerce operations, and cross-functional collaboration
- Research Tiffany & Co.'s company culture and values to ensure a strong fit
ATS Keywords: Performance Marketing, E-commerce Operations, Search Engine Marketing, SEO, Digital Commerce, Budget Management, Campaign Planning, KPI Monitoring, Data Analysis, Cross-functional Collaboration, Communication Skills, Agility, Detail-oriented, MS Office Skills, Client Management, Inventory Planning
ASSUMPTION: The application process for this role will involve a thorough assessment of the candidate's skills, experiences, and cultural fit, with a focus on strategic thinking, analytical skills, and cross-functional collaboration.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Naver/Google Shopping
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to optimize performance marketing campaigns and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Customer-Centric
- Integrity
- Innovation
- Excellence
- Collaboration
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Adaptable and flexible in a fast-paced environment
- Attention to detail and commitment to quality
Self-Assessment Questions:
- How do you demonstrate a customer-centric approach in your work?
- Can you provide an example of a time when you drove innovation and excellence in a performance marketing campaign?
- How do you effectively collaborate with cross-functional teams and external partners to achieve common goals?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Tiffany & Co.'s values and work style, with a particular emphasis on customer-centricity, innovation, excellence, and collaboration.
⚠️ Potential Challenges
- Managing multiple stakeholders and external partners in a fast-paced environment
- Balancing strategic planning with hands-on execution and optimization
- Adapting to critical issue timings and potential global travel
- Ensuring alignment with Tiffany & Co.'s brand and values in a rapidly evolving digital landscape
ASSUMPTION: Candidates should be prepared to face the challenges of working in a dynamic, fast-paced environment with a strong focus on strategic planning, cross-functional collaboration, and continuous optimization.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on performance marketing and e-commerce operations, with a strong emphasis on driving business growth through strategic planning and optimization
- This role requires a unique blend of strategic thinking, analytical skills, and cross-functional collaboration, with a strong focus on data-driven decision-making
- Career progression in this role may involve advancement within the marketing department or other areas of the business, with opportunities for global exposure and collaboration
ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from other marketing positions, with a particular emphasis on its focus on performance marketing, e-commerce operations, and cross-functional collaboration.
📝 Sample Projects
- Developing and implementing a comprehensive SEM strategy to increase ROI and AUR growth for Tiffany & Co.'s digital commerce channels
- Optimizing site performance through on-site and external search engine optimization, in collaboration with global marketing and omnichannel teams
- Running Digital Commerce channel operations for Kakao Commerce, with a focus on seamless end-to-end client experience, order lifecycle management, and product merchandising
ASSUMPTION: Candidates should be prepared to provide specific examples of their past accomplishments in performance marketing, e-commerce operations, and cross-functional collaboration, with a focus on driving business growth and optimizing digital commerce channels.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing Tiffany & Co.'s digital commerce channels and how this role will address them?
- How does this role collaborate with other departments and external partners to drive business growth and optimize digital commerce channels?
- What opportunities exist for professional growth and development within Tiffany & Co. and the broader luxury retail industry?
- How does Tiffany & Co. ensure alignment with its brand and values in a rapidly evolving digital landscape?
- What is the company's approach to work-life balance, and how does it support employees in managing critical issue timings and potential global travel?
ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the broader luxury retail industry, with a focus on strategic thinking, cross-functional collaboration, and continuous optimization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past accomplishments in performance marketing, e-commerce operations, and cross-functional collaboration
- Research Tiffany & Co.'s company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
