Performance Marketing Associate

📌 Core Information

🔹 Job Title: Performance Marketing Associate

🔹 Company: instacar

🔹 Location: Kifisiá, Attikí, Greece

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive performance marketing strategies across various channels
• Managing and optimizing paid advertising campaigns to maximize ROI
• Collaborating with cross-functional teams to align marketing activities with business goals
• Analyzing campaign performance and providing actionable insights to leadership

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong analytical background and a creative approach to marketing.

📋 Key Responsibilities

✅ Design and implement comprehensive performance marketing strategies across channels

✅ Develop and manage paid advertising campaigns across Google Ads, Meta Ads, Bing Ads, and other relevant platforms

✅ Optimize campaign performance by analyzing metrics like CPL & CPA and adjusting strategies accordingly

✅ Own the reporting process, tracking and analyzing key metrics, and providing clear, actionable insights to leadership

✅ Use analytics tools to understand customer behavior, optimize conversion funnels, and identify growth opportunities

✅ Work across Paid Search, Paid Social, Display, and other channels to build integrated campaigns

✅ Collaborate with content, sales, and product teams to align marketing activities with business goals

✅ Handle a significant monthly budget, ensuring efficient allocation to achieve KPIs

✅ Stay up-to-date with industry trends, tools, and best practices to ensure our strategies are cutting-edge

ASSUMPTION: This role requires a high degree of autonomy and the ability to work independently in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of hands-on experience in performance marketing with a proven track record in managing and scaling campaigns

Required Skills:

• Deep knowledge of platforms like Google Ads, Meta Ads, Bing Ads, and a strong grasp of attribution models and tracking tools
• Solid analytical skills, with experience using Google Analytics, Tag Manager, Power BI, and/or similar platforms
• Proactive, problem-solving mindset with the ability to work independently in a fast-paced environment
• Strong communication and collaboration skills, with the ability to manage relationships across teams

Preferred Skills:

• Previous experience in the automotive, leasing, or related industries

ASSUMPTION: While industry-specific experience is not required, it would be beneficial for the candidate to understand the unique dynamics of the automotive and leasing industries.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on industry standards for mid-level marketing roles in Greece)

Benefits:

• Premium Private Health Insurance
• Premium Life Insurance
• Discounts on Health Services
• Birthday Gift Card
• Career Growth Opportunities
• Free Rental Days
• Exclusive Rental Rates

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Greece. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: Small (2-10 employees)

Founded: 2014

Company Description:

• instacar is a personal private dealer service that lets car buyers search for, qualify, and purchase their next vehicle through an extensive network of pre-screened, local cars, trucks, and SUVs available for wholesale purchase.
• The company is committed to fairness, bold innovation, and patience in its growth and operations.
• instacar offers a one-stop mobility app providing comprehensive services for all drivers, with a focus on leasing and fleet management solutions.

Company Specialties:

• Fleet Management Solutions
• Micro-Mobility Services
• Vehicle Leasing

Company Website: http://www.instacar.co

ASSUMPTION: instacar is a rapidly growing startup with a strong focus on innovation and customer-centric approach. The company's small size allows for a high degree of autonomy and opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (On-site & Remote) with flexible hours

Growth Opportunities:

• As instacar continues to grow, there will be opportunities for the successful candidate to take on more responsibilities and advance their career within the company.
• The company promotes from within and offers opportunities for professional development and training.

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and independent work, fostering a productive and flexible work environment.

🌍 Location & Work Environment

Office Type: Brand new HQ in Kifissia

Office Location(s): Kifissia, Greece

Geographic Context:

• Kifissia is a suburban area of Athens, Greece, known for its upscale neighborhoods and vibrant commercial centers.
• The office is located in a modern, well-equipped building with easy access to public transportation and amenities.
• The area offers a mix of urban and suburban living, with plenty of green spaces and recreational facilities nearby.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The brand new HQ in Kifissia provides a modern and comfortable work environment, fostering collaboration and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Marketing Manager
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Marketing strategy and campaign management skills
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to performance marketing and provide examples of successful campaigns you've managed.
• Demonstrate your understanding of the automotive and leasing industries and how your skills and experience align with instacar's mission and values.

ATS Keywords: Performance Marketing, Campaign Management, Google Ads, Meta Ads, Bing Ads, Analytics Tools, Data Analysis, Budget Management, Cross-Channel Strategy, Collaboration, Problem Solving, Customer Behavior Analysis, Attribution Models, Tracking Tools, Communication Skills, Automotive Industry Knowledge

ASSUMPTION: The interview process at instacar is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Bing Ads
• Google Analytics
• Tag Manager
• Power BI

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in performance marketing. The candidate should have experience with these tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Be Fair
• Be Bold
• Be Patient

Work Style:

• Collaborative and inclusive
• Data-driven and results-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you align with instacar's core values of fairness, boldness, and patience?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on data and results?
• Do you thrive in an environment where you have a high degree of autonomy and are expected to take initiative and ownership of your work?

ASSUMPTION: instacar values a diverse and inclusive work environment where employees feel empowered to bring their unique perspectives and ideas to the table.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and the ability to work independently in a fast-paced environment, which may be challenging for some candidates.
• The automotive and leasing industries have unique dynamics that the candidate should be prepared to understand and navigate.
• The hybrid work arrangement may require the candidate to balance their time effectively between on-site collaboration and remote work.
• The company is growing rapidly, which may present challenges in terms of adapting to change and keeping up with the pace of growth.

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, learning, and career advancement that instacar offers.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or a Digital Marketing Specialist, but with a stronger focus on campaign management and optimization.
• The automotive and leasing industries have unique marketing challenges and opportunities that set this role apart from similar positions in other industries.
• Career paths in performance marketing can vary, but this role offers opportunities for growth and advancement within the company.

ASSUMPTION: While this role shares similarities with other performance marketing positions, its unique focus on the automotive and leasing industries sets it apart and offers a distinct set of challenges and opportunities.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a new vehicle launch
• Optimizing a paid advertising campaign to reduce CPL by 20% while maintaining or increasing conversion rates
• Analyzing customer behavior data to identify trends and opportunities for targeted marketing campaigns

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities they can expect in this role. The actual projects and campaigns the candidate will work on may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to performance marketing and how this role fits into the broader marketing strategy?
• How does the company support the growth and development of its employees, particularly in the marketing department?
• Can you provide an example of a successful performance marketing campaign the company has run in the past and what made it successful?
• How does the company measure the success of its performance marketing efforts, and what key performance indicators (KPIs) does it track?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: The key questions to ask during the interview are designed to help the candidate better understand the company's marketing strategy, culture, and values, as well as the specific requirements and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to performance marketing and provide examples of successful campaigns you've managed
• Demonstrate your understanding of the automotive and leasing industries and how your skills and experience align with instacar's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.